White label product trends for 2023

What is white label?

White labeling is the process of creating generic and standardized products that will be sold to multiple re-sellers or retailers. This generic product can be branded and sold according to your brand. However, the freedom in customization is very limited and is a matter of slight changes such as logos, colors, packaging, or marketing material. 

A white-label product is typically mass-produced by a manufacturer and sold to retailers and other distributors for them to rebrand and sell to the final customers. This process does not allow any sort of customization in the production process, and the differentiation is completely in the hands of the marketing team of the final brand.

The ideal kind of products do not demand great differentiation or customization to be good or to function a certain way but can be individualized with the package and sold under a brand’s name.

1. Stationary

With 16% of jobs being remote and 44% having some kind of work-from-home arrangement, stationary became something important in people’s routines. They help bring color and personality into your workspace and make it much easier to keep yourself organized. You can produce products such as:

  • Notebooks
  • Pens and pencils
  • File organizers
  • Sticky notes
  • Stickers

2. Home Decor

Home decor is the art of making your personal space – your house, bedroom, or even office – more personal and comfortable so it attends to your needs and makes you feel at home. It’s the art of making your house look like a home by using aesthetic elements to make the house look more visually appealing.

There is a very large range of options and variables when it comes to personalizing your space. There is no limit to the options of elements, colors, styles of furniture, or arrangements. Many home decor private label brands specialize in making special decorations for you and your house so that you can have your perfect personalized space! You can produce products such as:

  1. Lamps
  2. Rugs
  3. Hangers
  4. Pillows

3. Hand sanitizers

With the covid 19 pandemic, people became more aware of their overall health and introduced habits in their routines to care for their health and well-being. One of the products that people got the habit of using and now can’t live without is hand sanitizers. They can come in small, cute packaging, making it easy to have them on hand when needed. Some of the kinds of hand sanitizers are:

  • Liquid
  • Gel
  • Spray
  • Tissues

4. Candles

Candles are one of the easiest and most essential elements of good home decor. They seem to never go out of style and adapt to any aesthetic and taste. They can come in all shapes, colors, and aromas and can give your space a modern and fresh feeling while renovating the energy and bringing a pleasant smell. Some of the kinds of candles you can produce are:

  • Pilar candles
  • Tea lights
  • Melting wax
  • Dinner candles

5. Phone Accessories

The smartphone apparel market is growing, as that’s a fact. As people spend more to get the last generation smartphone with all the newest technology, it only makes sense also to spend some money personalizing and protecting your device. You can produce products such as:

  • Phone cases
  • Charms
  • Anti-loss tags
  • Selfie Sticks
  • Tripods

6. Gardening tools

Gardening is one of the greatest hobbies one can have. You are in contact with nature while being in the sun and producing your own fruit and vegetables. This rewarding hobby is great for your physical and mental health, but starting without the proper tools and accessories can be tricky. You can produce tools such as:

  • Gloves
  • Garden fork
  • Watering can
  • Hose

7. Jewelry

have found their niche to be fashion accessories, specifically jewelry, from making and selling it to simply doing reviews. If you greatly appreciate the art of jewelry crafting and selling, these are some steps to turning your love for jewelry into a successful brand! Some of the jewelry you can produce are:

  • Rings
  • Bracelets
  • Necklaces
  • Hair clips

Click here to see the 3 steps you need to know to turn your love for jewelry into a successful private label business and how to advertise it on Instagram and other social media!

8. Workout equipment

If your scene is not heavy weight lifting, and you’re more into yoga and mindfulness, investing in a real quality yoga mat is just what you need. There are many brands and materials available, and you can find one to fit your needs just right. From the most sustainable materials to the most different designs, a European contractor can help you put your ideas on the market and launch your very own product!

On the other hand, if you want to grow those muscles and be the strongest one in the room, it is important to carry safety equipment with you when you go to the gym. Good quality weight lifting equipment will keep your hands from getting calluses and prevent you from hurting yourself.

  • Yoga mats and blocks
  • Lifting gloves
  • Energy drinks
  • Towels

9. Men’s Grooming accessories

The male grooming market is not nearly as explored as the female self-care industry, but that does not mean that men cannot take care of themselves. In fact, the beauty industry is starting to realize that and is focusing every day more on men’s care. The forecast for the male self-care industry is $166 billion in 2022 and represents an opportunity for brands to explore a whole new emerging market.

  • Styling paste
  • Shave gel
  • Electric trimmers
  • Safety razors
  • Face cleansers

10. Beverages

It sounds crazy when you think about it, but did you know it’s possible to have your very own beverage brand? You can produce your perfect beverage from beer, wine, or distilled alcohol to soft sodas or even natural juices. The search for locally sourced and sustainable products has increased over the years, and there’s always space in the market for a small business of coconut water or maybe craft beer. With the perfect manufacturer, we can bring your dreams into reality and make you the next successful business owner! The possibilities are endless, but some examples are:

  • Coffee
  • Coconut water
  • Kombucha
  • Macha tea

Create your private label product line with Wonnda – the European platform for white label, private label, and contract manufacturing

Are you interested in producing your private label products in Europe but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea or an existing retailer looking to diversify your assortment with your products, launching your brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.

Here at wonnda, we work with top European producers for private labeling and contract manufacturing. The first step in getting your supplement product to market is probably the most crucial – finding the right production partner for your project. The great advantage of wonnda.com is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product.

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