The best white label manufacturers for your business needs

Are you looking for reliable white label manufacturers for your white label products? With more than 5.000 products in Wonnda's extensive catalog, we match you with the ideal white label manufacturer and enable you to launch products faster than ever before.
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The B2B platform for curated white label products & manufacturers

Wonnda is the digital B2B marketplace designed to connect your brand with premium white label, private label & contract manufacturers as well as suppliers for your brand. By creating your free Wonnda account, you get access to a state-of-the-art white label product sourcing solution & work with verified suppliers.

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Aspiring entrepreneurs & established brands source white label products & suppliers with Wonnda

Our platform is a one-stop-shop for all your white label needs. With 90% of our core production partners located in Europe and an expanding network in other Western countries, we offer direct access to a curated list of top-tier manufacturers and a holistic white label catalog.

Each has been rigorously vetted for quality assurance, so you can rest easy knowing your brand is in capable hands.

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Wonnda is the fastest-growing B2B platform dedicated to white label, private label and contract manufacturing of its kind. A fully digital sourcing experience built by entrepreneurs and a dedicated team, who has done it before.

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What is white label manufacturing?

White label manufacturing is the process where products are created in a standardized format and then sold to various resellers or retailers. The selling point of these products is not extensive customization during production but subtle changes like logo application, color schemes, packaging variations, or marketing materials.

The beauty of a white label product lies in its simplicity. These products are typically mass-produced by a manufacturer and sold to retailers, who then rebrand and sell them to the end consumers. The differentiation lies solely in the hands of the retailer’s marketing team, who takes on the responsibility of positioning the product uniquely in the market.

Products that don’t require extensive customization but can be individualized through packaging are ideal for white label production. It’s all about enhancing a product’s appeal through effective branding, which ultimately drives the selling process.

What is white label product?

White label products are items produced by one company but packaged and sold under another company’s brand and logo. This approach allows retailers to offer products without having to invest in the manufacturing process, as they simply apply their branding to items made by a third party.

For example, a beauty company may outsource the production of their skincare line to a third-party manufacturer, but package and sell the items under their own brand name, providing them the benefits of product diversity without the need for a factory.

The difference between private label and white label manufacturing

While both private label manufacturing and white label manufacturing involve one company producing goods for another to sell under its own brand, there are key differences between the terms private label and white label.

Private label manufacturing entails a brand working closely with a manufacturer to create a unique, customized product exclusive to that brand. This often includes specialized designs, formulations, or features specifically aligned with the brand’s identity.

White label manufacturing, on the other hand, involves a more generic product that multiple brands can purchase and rebrand as their own. These products are usually standardized and are made to be easily adaptable to various brand identities. Essentially, private label is about exclusivity and customization, whereas white label offers a quicker, more cost-effective way to expand a brand’s product line with more generic items. 

Advantages and disadvantages of white label manufacturing


1. Cost Efficiency

When it comes to producing your products, one of the major obstacles can be the associated costs. With white-label manufacturing, businesses can gain a significant cost advantage. This is primarily because white-label products are mass-produced for several retailers, thus spreading the production costs across multiple orders. This shared cost approach often makes white-label manufacturing more cost-effective when compared to private-label production, where products are exclusively produced for a single brand.

2. Lower Minimum Order Quantity (MOQ)

In manufacturing, minimum order quantities (MOQs) can often create barriers for smaller businesses or startups looking to enter the market. However, white-label manufacturing often presents lower MOQs, as the same product is sold to multiple retailers. This means you can order fewer units initially, which can be particularly beneficial for businesses testing new products or those with limited capital to invest in large product quantities.

3. Quick Turnaround

Time is a crucial element in the highly competitive consumer goods industry. One significant benefit of white label manufacturing is the quick turnaround time. As the products are already standardized and mass-produced, businesses can get their products much faster than other manufacturing methods. This speed can give businesses a competitive edge by enabling them to respond quickly to market trends and customer demands.

4. Control Over Branding

In the white label model, retailers have complete control over branding, allowing them to establish and grow their brand identity. This includes control over logos, colors, packaging, and marketing materials. Adding your brand to high-quality, ready-made products can quickly build a strong brand presence in the market. Despite the product’s generic nature, this freedom to create a unique brand experience for customers is a powerful advantage of white label manufacturing.


1. Limited customization options

One big drawback of white-label manufacturing is that you can’t customize much. If you want a special design or different formula, white-label might not work because it usually doesn’t offer these options.

2. High risk of unauthorized copying

A further downside to white-label manufacturing is the higher chance that others might copy or imitate the products. Since the items are pre-made, it’s easier for other businesses to replicate the designs, which can be an issue for companies that want to protect their unique creations.

3. Possible risk of responsibility

Brands could end up responsible for any problems customers have with white label products. Manufacturers in other countries might not follow strict rules, so there’s a chance the products could fall below the high safety or quality standards that are expected in the country of a retailer. 

Sourcing White Label Manufacturers

Sourcing white label manufacturers, especially in Europe, can be challenging. Navigating through various directories, attending industry fairs, and tapping into personal networks can be time-consuming. For industry newcomers or those with limited contacts, it can be overwhelming.

That’s where Wonnda comes into play. As a dedicated platform connecting brands with top manufacturers, Wonnda simplifies the sourcing process. We match you with the right manufacturer that aligns with your expectations regarding production time, budget, customizations, and delivery. Plus, we’re with you at every step, offering all services that you might need.

Frequently asked questions

Brands in various industries—such as e-commerce, direct-to-consumer, retail, and wholesale—can benefit by expanding their product lines quickly and cost-effectively through white labeling.

The range of products that can be white-labeled is vast and includes consumer goods like cosmetics, supplements, clothing, food & beverages and more. It’s essential to identify the type of product that aligns with your brand and target market.

White label suppliers can be found through industry-specific directories, trade shows like the White Label Expo, and B2B platforms such as Wonnda. Wonnda specializes in connecting businesses with white label manufacturers and suppliers.

Costs can vary based on the complexity of the product, customization needs, and the supplier’s pricing model. It’s recommended to request a detailed quote before proceeding. On Wonnda you can browse through our extensive product catalog, identify suitable suppliers and get started with sourcing your white label products – fully digitally.

Yes, the advantage of white labeling over wholesale is that you can customize your products to a certain extent. However, customization options of white label products are usually limited and refer mostly only to the customization of packaging. If you are looking for more customization options, you may want to consider private label or contract manufacturing for your brand.

The minimum order quantities (MOQs) for white labeling can vary widely depending on the supplier, the complexity of the product, and the industry. Here are some guidelines:

  1. Consumer Goods (general): MOQs can range from a few dozen to several thousand units. For example, for clothing or household goods, MOQs might be as low as 50-100 units, while for electronics, they might be higher, such as 500-1000 units.

  2. Food & Beverages: The MOQs are often higher to justify the costs of production and packaging, usually starting from a few hundred to a couple of thousand units.

  3. Supplements: The MOQs can range from 50 bottles/jars of a supplement product to several hundreds.

  4. Cosmetics & Personal Care: MOQs can start from as low as 100 units for simpler products like lip balm but may be higher for complex formulations like serums or creams.

When you choose Wonnda as your sourcing platform, you can browse our private label and white label catalog, which shows you the different minimum order quantities per product so get a better idea.

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