About Wonnda
Wonnda is the leading B2B platform for private label and contract manufacturing. We connect brands and retailers with the best manufacturers and suppliers in the FMCG industry.
No credit card. Free buyer account. Used by 25,000+ brands.
Make sourcing transparent, fast and accessible, so any brand can find the right manufacturer, in any category, on any day of the year.
The Wonnda Story
A decade of conversations with manufacturers across Europe, and the same friction, again and again, is what led to Wonnda.
Wonnda’s story began in 2012, when co-founder Oliver Allmoslechner first experienced the realities of sourcing and contract manufacturing in Europe while working on a project with his father.
After visiting trade shows and meeting manufacturers across the region, one thing became clear: many high-quality private label manufacturers and contract manufacturers had little digital visibility, while brands lacked an efficient way to discover and connect with suppliers year-round.
In 2019, the co-founders Martin Ditzel and Oliver Allmoslechner first met in Lisbon while both were deep into coding. They quickly realised they had faced the same challenge, Martin had encountered similar friction when sourcing supplements for his own brand.
They began building a solution, launching the first version of Wonnda in 2021. The company was officially founded in 2022 with an initial network of 30 suppliers.
Today, thousands of brands and suppliers trust Wonnda. The platform supports brands and manufacturers across hundreds of product categories, with more than €15 million in sourcing requests published on the platform every month.
Founded by Martin Ditzel & Oliver Allmoslechner.
A platform built with the industry, not for it
From a single insight to a global sourcing network
- 2012
A first look inside European sourcing
Co-founder Oliver Allmoslechner experiences the realities of sourcing and contract manufacturing in Europe while working on a project with his father.
- 2017–2018
An industry insight emerges
After visiting trade shows and meeting manufacturers across Europe, one truth keeps surfacing: high-quality private label and contract manufacturers have little digital visibility, while brands lack an efficient way to discover and connect with suppliers year-round.
- 2019
Two founders meet in Lisbon
Martin Ditzel and Oliver Allmoslechner first cross paths in Lisbon while both are deep into coding. They quickly realise they have faced the same problem, Martin from sourcing supplements for his own brand.
- 2021
The first version of Wonnda goes live
After two years of building, the first version of the platform launches with a small group of early brands and manufacturers.
- 2022
Wonnda is officially founded
The company is incorporated with an initial network of 30 suppliers across a handful of FMCG categories.
- Today
A trusted sourcing platform for thousands
Thousands of brands and suppliers trust Wonnda. The platform supports hundreds of product categories, with more than €15 million in sourcing requests published every month.
The people behind Wonnda
Martin Ditzel
Co-founder & CEO
Previously built and ran his own supplements brand, where he hit firsthand the friction of finding the right contract manufacturers, the same friction Wonnda now removes.
Oliver Allmoslechner
Co-founder
First experienced European contract manufacturing in 2012 alongside his father, and spent years meeting suppliers across the continent before co-founding Wonnda.
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Trusted by thousands of brands and suppliers across hundreds of FMCG categories.