Trending beauty products in 2024

Updated on November 9, 2023
In this article
In this article

Beauty products are a central part of the cosmetics market which, according to Statista, is expected to grow rapidly in the next few years. During the pandemic, people have focused more and more on their wellbeing and which beauty products can contribute to that. Beauty products have transformed from a necessity to being considered a form of self-care and expression. Consumers are continuously seeking new beauty products to add to their daily routine. Which beauty products consumers are willing to adapt has also been influenced by consumers’ awareness of potentially harmful ingredients and their impact on the environment.

Private label cosmetics and beauty brands can use this opportunity to fulfill consumers’ needs with the right products. Are you looking to satisfy these consumer needs with your private label beauty products but don’t know where to start? We’ve got you covered! These are the most popular beauty products of 2024, which are going to make your private label beauty brand a success. 

Natural beauty products

Organic beauty products with natural ingredients are expected to gain a bigger presence in the beauty market in 2024. People are more aware of the harmful impact, products containing chemical ingredients can have on their skin, but also on the environment. Consumers are therefore increasingly moving towards brands offering natural beauty products. 

Upcycled beauty products

The next trend to take over in 2024 goes a step further than just adding natural ingredients to beauty products. Upcycled beauty products contain repurposed natural ingredients such as coffee grounds, olive leaves, overly ripe bananas – the list goes on. As the sustainable mindset also includes the packaging of these products, consumers are looking for refillable products to decrease waste and extend a product’s lifetime. These zero-waste upcycled products are expected to meet consumers’ demand for zero waste products with natural ingredients. 

Minimalist beauty products

Another trend returning in 2024, is the use of minimalistic makeup products allowing for an effortless beauty routine. Consumers do not want to have a huge amount of different makeup products on their shelves anymore, they prefer products that are easy to use and serve various purposes. Such products are often combining several different makeup products in one, saving people time in their busy schedules when applying makeup e.g 2-in-1 foundation and concealer, 2-in-1 lipstick and lipbalm, BB-cream with SPF, etc.

beauty products
Trending beauty products in 2024 2

Nailpolish trends

Boring nail polish colours need to say goodbye in 2024, as nail polish inspired by the colors of nature is set to be popular in 2024. A trend called “nailscapes” is emerging and refers to landscape-style nail designs. In addition, web searches for non-toxic, healthy nail polish have increased as consumers are looking for nail polish without harmful ingredients that will keep their nails looking healthy. Nailpolish should be three-free, which means it is made without formaldehyde, toluene, and dibutyl phthalate.

Private label manufacturers for beauty products

Are you interested in leveraging this fast-growing market with these beauty trends but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea, or an existing retailer looking to diversify your assortment with your own beauty products, launching your own beauty brand through private label or contract manufacturing could be just the step you need to take your business to the next level.

Start your own private label beauty line with wonnda

Here at wonnda we work with top European producers for private labeling and contract manufacturing. The first step in getting your beauty product to market is probably the most crucial – finding the right production partner for your project. The great advantage of is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Adriana Schatz
Adriana Schatz is an Austrian-born author with a passion for product sourcing and market trends. She earned her Masters's degree from the Leopold Franzens Universität Innsbruck and has since focused on educating others about the intricacies of product sourcing. Her unique perspective and insights into market trends make her a valuable resource for businesses seeking to improve their sourcing strategies. When she's not writing, Adriana enjoys exploring new cultures and cuisines.
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