Most popular skincare products in 2023

In this article
In this article

A study by Mordor Intelligence has shown that the market of skincare products is expected to grow rapidly in the next few years as consumers are looking for ways to protect their skin against the harsh impact of pollution and climate change. Amidst the pandemic, people have focused more and more on their wellbeing and which skincare products can contribute to that. With growing awareness of what kind of products are beneficial for one’s skin, skincare has transformed from a necessity to being considered a form of self-care and fundamental to one’s health and wellbeing.

Consumers are continuously seeking new products to add to their skincare routine and are not shy to give new products and skincare brands a try. Private label cosmetics and beauty brands can use this opportunity to fulfill consumers’ needs with the right products. Are you looking to satisfy these consumer needs with your private label skincare products but don’t know where to start? We’ve got you covered! These are the most popular skincare products of 2023, which are going to make your private label skincare brand a success: 

Skin-protection products

With climate change continuing to be a top-of-mind topic in 2023, consumers are aware of the harmful impact the environment can have on their skin. They are seeking skincare products that will protect their skin from UV, blue light, pollution as well as germs and bacteria. Following the protection of their skin, consumers also value products with nourishing and rejuvenating effects to give their skin a healthy feel and appearance. Consumers will look for products such as: 

  • Anti-inflammatory and antioxidant facial oils
  • Exfoliating face wash 
  • Skincare products containing vitamin C, retinol/retinaldehyde and niacinamide 
  • Pre- and probiotic moisturizers and masks 
  • Sunscreen lotion
  • Blue light protection serums and creams
  • Antioxidant serums 

At-home skincare products

Since the start of the pandemic at-home beauty treatments have been considered a form of self-care, as beauty salons were closed or business hours were limited. Since February 2020 web searches for “skincare at home” have increased by more than 100%, according to Mordor Intelligence. With a great variety of products, at-home skincare treatments will continue to be popular in 2023: 

  • Face masks
  • Peeling masks
  • Overnight hydrating masks 
  • Facial peelings 
  • Face rollers
skincare products
Most popular skincare products in 2023 2

Private label manufacturers for organic skincare products

A survey conducted by Prodege has shown that when given the option, a growing number of consumers prefer organic skincare and place an emphasis on clean beauty products containing natural ingredients. Consumers are more aware of which products contain chemicals that are considered harmful and which products are based on natural ingredients. This is a great opportunity for your skincare brand to offer natural skincare products crafted by private label organic cosmetics manufacturers. 

Whether you’re an aspiring startup entrepreneur with an innovative product idea, or an existing retailer looking to diversify your assortment with your own skincare products, launching your own skincare brand through private label or contract manufacturing could be just the step you need to take your business to the next level.

Start your own skincare products line with wonnda

Here at wonnda we work with top European producers for private labeling and contract manufacturing. The first step in getting your product to market is probably the most crucial – finding the right production partner for your project. The great advantage of is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Adriana Schatz
Adriana Schatz is an Austrian-born author with a passion for product sourcing and market trends. She earned her Masters's degree from the Leopold Franzens Universität Innsbruck and has since focused on educating others about the intricacies of product sourcing. Her unique perspective and insights into market trends make her a valuable resource for businesses seeking to improve their sourcing strategies. When she's not writing, Adriana enjoys exploring new cultures and cuisines.
Join 2.500+ brands sourcing with Wonnda
By signing up, you are accepting our terms & conditions and privacy policy.