Top 20 Private Label Products to Sell in 2024

Updated on February 1, 2024
In this article
In this article

What Are Private Label Products?

Private-label products are uniquely tailored goods created by manufacturers according to the precise specifications provided by third-party clients, which are then sold under the client’s distinctive brand name. Private-label manufacturing is essentially a process that grants you the autonomy to dictate the formula, design, and overall customization of the product. In this way, a product is specifically produced to reflect your brand’s identity. These customized products are exclusively sold by the retailer or reseller who commissioned the order, giving them control over the marketing and sales strategies.

The Dual Benefits of Private Label Production: Standardization and Customization

Private label making is like getting the best of two different things. It smoothly joins the simplicity of making a regular product with the freedom to add special changes. This lets your product stand out in a busy market.

In other words, the setup needed to make the product is already there, which makes the making process quicker and simpler. This setup usually allows for smaller order amounts, giving the chance to add specific personal touches to parts of the product. As a result, private label making is a way for businesses to make unique, top-quality items that match their brand and what their customers expect.

What’s The Difference Between White-label and Private-label Products?

White-label and private-label products are terms used in the retail and manufacturing industries to describe products that are sold by one company but made by another. While they share similarities, there are key differences in their approach and usage.

White-label products are essentially generic products manufactured by one company and sold to multiple retailers. These retailers then brand the products as their own, but the product itself remains unchanged across different retailers. White-label products are often seen as a cost-effective way for businesses to offer products without investing in the development and manufacturing processes. These products offer little to no customization, meaning the product purchased by one retailer is identical to that purchased by another.

On the other hand, private-label products are made specifically for one retailer. Unlike white-label products, private-label items can be customized according to the retailer’s specifications. This could involve changes in design, materials, or ingredients. The private-label approach allows retailers to offer unique products that can’t be found with other retailers, providing a sense of exclusivity and a stronger brand identity.

Top 20 Private Label Products to Elevate Your Brand

1. Water bottles

High-quality water bottles can come with unique features like smart temperature control, providing a perfect sip every time. Alternatively, built-in fruit infusers can encourage healthier hydration habits, while eco-friendly materials appeal to environmentally conscious consumers. Offering different sizes and customizable designs can further appeal to a diverse audience, providing a water bottle suitable for every lifestyle.

2. Beverages (Alcoholic and Non-Alcoholic)

The beverage industry, especially in beverage production, is full of opportunities for niche, private label offerings. From craft beers and unique spirits to organic teas and cold brew coffees, your brand can cater to connoisseurs who appreciate distinctive tastes. In addition, non-alcoholic beverages with health-boosting ingredients like probiotics, antioxidants, or vitamins are also trending, giving you the opportunity to cater to health-conscious consumers seeking flavorful and beneficial drinks.

3. Kitchen Gadgets 

From avocado slicers to pasta makers, kitchen gadgets are key elements of private label home decor that can make cooking more efficient and enjoyable. Your private label could focus on unique, high-quality gadgets that not only solve common kitchen problems, but also enhance the overall home decor and cooking experience. Gadgets that align with popular dietary trends, like keto or plant-based food, can also be successful. Additionally, consider incorporating smart technology into these gadgets, such as timers or temperature sensors that can connect to mobile apps, to add an innovative edge that tech-savvy consumers would appreciate.

4. Gourmet Chocolates 

Fancy or special chocolates, under your private label chocolate brand, can be wonderful presents or tasty treats. Your brand could focus on creating unusual tastes, like dark chocolate with lavender or milk chocolate with hot chili. Selling a variety of chocolates that are good for different diets (no sugar, vegan, no gluten) could also make your brand stand out.

5. Spices and Seasonings

Spices, herbs, and unique seasoning blends under your spices private label can add flair to any culinary experience. You could offer organic, responsibly sourced spices or blends that cater to specific dietary requirements or cuisine types. Consider creating themed sets, such as BBQ seasonings for grilling or a collection of world spices for adventurous home cooks.

6. Bedding and Linens

Quality bedding and linens can enhance comfort and sleep. A private label line could offer luxury sheets, weighted blankets for anxiety relief, or hypoallergenic pillows. Offering items for different needs and preferences, such as cooling bed sheets for hot sleepers or silk pillowcases for hair and skin health, can distinguish your brand.

7. Phone cases

Phone cases, recognized as some of the best products to sell on Instagram, have evolved beyond mere protective accessories to style statements that reflect a person’s personality. Integrating multifunctional features like wallet compartments, stand mounts, or even built-in game consoles can elevate your private label phone cases’ uniqueness. Incorporating current trends in design and color can make these cases not only functional but also a fashionable accessory that resonates well with the Instagram audience.

8. Bags and Backpacks

The bags and backpacks market, particularly in the segment of bags private label, is full of potential with various niches like ergonomic designs for commuters, durable hiking packs for adventurers, or sustainable materials for eco-conscious consumers. Your private label line could offer uniquely designed backpacks for travel, school, or work, with features like integrated laptop compartments or innovative organization solutions. Emphasizing quality materials, durability, and functional design will attract consumers who seek reliability and style in their bag choices.

9. Ring Light

A ring light is a product that’s in high demand due to its wide range of uses, making it one of the ideal private label ideas for influencers. This circular light is popular among photographers, YouTubers, makeup artists, and even office workers who frequently participate in video conferences. It provides a bright, evenly distributed light that eliminates shadows, highlights the subject, and delivers a professional-quality image. With the increase in remote work, live streaming, content creation, and influencer marketing, a ring light is an essential tool for anyone looking to present themselves well on camera.

10. Jewelry

Turning your passion for jewelry into a successful jewelry private label business can be rewarding and lucrative. Your brand could offer everything from everyday pieces to statement jewelry for special occasions. Incorporating current and upcoming jewelry trends while maintaining a unique design aesthetic can ensure your private label jewelry line stands out in a crowded market.

11. Hair clamps 

Hair clamps can be both functional and a fashion statement. Your private label could offer minimalist designs for a sleek, everyday look or extravagant gem-studded pieces for special occasions. Using durable materials and providing various sizes and styles can make your hair clamp line a go-to for customers.

12. High Quality Loungewear

Hair clamps, when introduced under a hair products private label, can be both functional and a fashion statement. Your private label could offer minimalist designs for a sleek, everyday look or extravagant gem-studded pieces for special occasions. Using durable materials and providing various sizes and styles can make your hair clamp line a go-to within your broader private label hair products range for customers.

13. Candles

Candles not only provide a soothing ambiance but also serve as beautiful decor pieces, making them an excellent choice for private label candles. Your private label could offer everything from aromatherapy candles made with essential oils to candles in artistic holders. Creating collections around different moods, seasons, or themes can keep your private label candle product line fresh and exciting.

14. Sunglasses and Eyewear

Stylish eyewear that also provides excellent UV protection is always in demand, a fact you can capitalize on with a private label eyewear brand. Your private label could range from sports sunglasses designed for high-intensity activities to fashion-forward frames that make a style statement. Offering different sizes, shapes, and lens options can cater to a variety of customer preferences, setting your private label eyewear brand apart.

15. Nail art

Nail art has become a popular way for individuals to express their creativity. Your private label could include everything from vibrant, long-lasting nail polishes to DIY nail sticker sets for custom designs. Offering a range of colors, finishes, and tools will allow customers to create their unique nail art at home.

16. Yoga mats and weight-lifting equipment

The shift towards home fitness has increased demand for personal exercise equipment, providing an opportunity for a private label for gyms. A private label could feature non-slip yoga mats with an extra cushion for comfort, serving as the cornerstone of your private label yoga accessories. Alongside yoga mats, your line could also include weightlifting equipment with ergonomic grips for those looking to mix strength training with their yoga practice. Additional fitness accessories like resistance bands, foam rollers, or balance balls can round out your comprehensive private label yoga accessories range.

17. Fitness supplements

The fitness community is always on the hunt for effective supplements to enhance performance and speed up recovery. Your private label supplements brand could cater to this demand by offering a range of products, from plant-based protein powders to vitamin-infused hydration tablets. Prioritizing high-quality, clean ingredients can distinguish your brand in a crowded market, while creating specialized formulas for different fitness goals can attract a broad range of consumers.

18. Hair care

Venturing into the hair care industry with your private label can cater to diverse hair types, conditions, and styles. Your hair care private label line could offer everything from deeply hydrating masks for dry hair, organic dyes for those avoiding harsh chemicals, to styling products that provide robust heat protection. Placing emphasis on natural, nourishing ingredients can enhance your brand’s appeal, while targeting niche markets such as curly hair care or hair loss solutions can distinguish your brand in the marketplace.

19. Derma cosmetics and skincare

With an increasing focus on self-care routines, private label cosmetics and skincare products can gain significant attention. Formulas with high-quality ingredients like hyaluronic acid, retinol, or organic extracts will cater to various skin needs. Developing ranges for different skin types and conditions will attract a wider customer base, and adding items like sheet masks or beauty tools can further expand your product line.

20. Pet accessories 

The pet industry provides myriad opportunities, from inventive chew toys to designer pet beds. Your private label could venture into trendy pet accessories ideal for private label production, targeting specific needs like toys for aggressive chewers, orthopedic beds for older pets, or chic accessories for pet owners who adore spoiling their furry friends. Offering a comprehensive range of products for various pet types and sizes can substantially broaden your market reach.

How Do I Create a Private Label Product?

Creating a private label product involves several streamlined steps:

Market Research

  • Identify a Niche: Start by identifying a market niche or a product category where there is demand but not enough supply, or where you can offer something better or different than what’s currently available.
  • Analyze Competitors: Look at what competitors are offering, their pricing strategies, strengths, and weaknesses.
  • Understand Your Audience: Determine who your target customers are, what they need, and what they’re willing to pay.

Product Specification

  • Define Product Specifications: Based on your research, define what your product will be, its features, quality, and any unique selling propositions.
  • Set a Budget: Determine how much you are willing to invest in product development, production, marketing, and distribution. This will guide your decisions in the later stages.

Find a Manufacturer

  • Research Manufacturers: Look for manufacturers who produce the type of product you’re interested in. Wonnda is a great starting point for finding various manufacturers and suppliers.
  • Evaluate Capabilities: Assess whether they have the right experience, quality standards, and production capabilities.
  • Request Quotes: Get quotes from multiple manufacturers to compare costs.
  • Order Samples: Before making a final decision, order samples to check quality.

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Branding and Design

  • Develop a Brand Identity: Create a brand name, logo, and overall brand image that appeals to your target market.
  • Design Packaging: Design packaging that is not only attractive but also functional and aligns with your brand identity.
  • Customize the Product: Work with the manufacturer to apply any customizations that will differentiate your product from competitors.

Quality Control

  • Set Quality Standards: Ensure the product meets your specified quality standards.
  • Compliance: Check for any industry-specific regulations or standards your product needs to meet.

Marketing and Sales Strategy

  • Develop a Marketing Plan: Create a plan to promote your product through appropriate channels like online marketing, social media, or retail partnerships.
  • Set Pricing: Decide on pricing that covers your costs and appeals to your target market while remaining competitive.

Distribution and Fulfillment

  • Choose Distribution Channels: Decide whether to sell online, through retail stores, or both.
  • Fulfillment: Set up a system for order fulfillment, whether that’s in-house or through a third-party logistics provider.

Feedback and Improvement

  • Collect Customer Feedback: Pay attention to customer reviews and feedback for continuous improvement.
  • Iterative Improvements: Use feedback to make iterative improvements to the product or marketing strategy.

How Do I Find a Private Label Manufacturer – In a Nutshell

Starting a business with your own product line requires a focused approach to find the right manufacturer. Begin with thorough market research to understand the legal requirements and identify suitable manufacturing regions for your product type. Next, clearly define your manufacturing needs, including materials, quantities, production techniques, budget, and order limits, which helps in effectively communicating with manufacturers and deciding on white label, private label, or custom manufacturing.

After that, research and shortlist experienced manufacturers in your product category, using platforms like Wonnda or trade shows, and request detailed quotes. Evaluate these manufacturers based on capabilities, order quantities, and reputation. Carefully review offers and contracts, focusing on payment terms and lead times. Consider starting with a small-scale production run or an adapted white-label or private-label product to minimize risks and adapt as your business grows.

How Much Does Private Labeling Cost?

The cost of private labeling can vary widely depending on several factors like the type of product, the quantity ordered, the complexity of the design, and the location of the manufacturer.

  1. Product Type: Different products have different manufacturing costs. For example, private labeling a skincare line would typically be more expensive than simple household items due to the cost of ingredients and packaging.
  2. Quantity Ordered: The more units you order, the lower the cost per unit will be. Higher minimum order quantities (MOQs) can mean a larger initial investment.
  3. Customization Level: The more customization you require (like unique packaging, formulation, or design), the higher the cost. Standard products with minimal customization are generally cheaper.
  4. Manufacturing Location: Costs can also vary based on where the product is manufactured. Manufacturing in Eastern Europe, for instance, might be cheaper than in Western European countries.
  5. Additional Costs: Don’t forget to factor in other costs like shipping, import duties (if manufacturing outside the EU), storage, and marketing.

As a rough estimate, starting a private label product can range from a few thousand euros for smaller, less complex products, to tens of thousands or more for larger, more complex items. Remember, the cheapest option isn’t always the best in terms of quality, so it’s crucial to balance cost with the quality and reputation of the manufacturer.

5 Advantages of Private Labeling for Small Businesses

Private labeling offers several advantages for small businesses, including increased control over the quality of their products, the ability to customize their offerings, and the opportunity to create a unique brand image that sets them apart from competitors. Private labeling can also help small businesses reduce costs and increase profit margins by eliminating the need for costly research and development, marketing, and advertising.

1. Control Over Product Quality

When small businesses decide to private label their products, they have complete control over the quality of their products. This means that they can ensure that their products meet the highest standards of quality and safety, giving their customers confidence in their brand. Private labeling allows small businesses to work directly with manufacturers and suppliers to develop high-quality products that meet their specifications.

2. Customizable Offerings

Private labeling also allows small businesses to customize their offerings to meet the needs and preferences of their target customers. Small businesses can work with manufacturers to develop unique products that differentiate them from their competitors. This customization can include product formulations, packaging, and labeling, giving small businesses the ability to create a unique brand image.

3. Brand Building

One of the most significant benefits of private labeling is that it allows small businesses to create a unique brand image that sets them apart from their competitors. With private labeling, small businesses can create products that are exclusive to their brand, helping to build brand recognition and loyalty. A strong brand identity can help small businesses attract and retain customers, which is essential for long-term success.

4. Effective

Private labeling can be a cost-effective way for small businesses to enter the market and increase their profit margins. Since the manufacturer is responsible for product development, production, and packaging, small businesses can avoid the significant costs of research and development, marketing, and advertising. This allows them to focus on building their brand and growing their business without incurring significant costs.

5. Exclusivity

Selling private label products ensures exclusivity in the market. Unlike generic or branded products that are available through multiple retailers, a private label product is unique to the business, which can be a significant selling point and attract customers looking for exclusive products.

How to Succeed with Private Labeling for Small Businesses?

  • Manufacturer Selection: Small businesses should carefully choose the right manufacturer for their products, considering the manufacturer’s reputation, production capacity, quality control standards, and ability to meet deadlines.
  • Brand Development: Developing a strong brand image is crucial. This includes creating a memorable logo, designing compelling packaging, and ensuring consistent messaging across all marketing channels.
  • Product Quality: High-quality products are essential for successful private labeling. Understand customer needs and preferences thoroughly.
  • Market Research: Conduct ongoing market research to identify emerging trends and opportunities in the industry.
  • Innovation and Improvement: Stay on top of industry developments and invest in product development. This helps in continuously innovating and improving private label offerings, which enhances competitiveness and builds customer loyalty.

Trustpilot review

Wonnda offers a wide array of manufacturers and suppliers, especially in Europe, that meet our standards for quality and reliability.

– David T.

Private label buyer from Austria

Key Considerations when Choosing a Product for Your Business

These are just a few ideas to get you started. As you explore different product ideas, it’s crucial to think about:

Demand: Is there a demand for this product?

Competition: How much competition is there for this product?

Margin: What is the profit margin for this product?

Scalability: Can this product be scaled up easily?

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Barbara Jankowska
Meet Barbara Jankowska, an upbeat and curious writer who originally comes from Poland. She moved to Berlin to pursue her Master's degree in International Marketing, where she developed her skills in research and analysis. Always eager to learn more, Barbara remains up-to-date with the latest trends and enjoys exploring new topics. Currently, Barbara is participating in an Erasmus exchange program in Porto, where she is discovering the unique culture and traditions of Portugal. Barbara's natural positivity and love of discovery make her a valuable new member of Wonnda. Her research and analysis skills, coupled with her ability to write engaging and informative content, ensure that she provides her readers with valuable insights and fresh perspectives on a range of topics.
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