Top 20 private label products that actually sell

In this article
In this article

What are private-label products?

A private label corresponds to a manufacturer who creates customized products for third parties to sell under their brand. In other words, the manufacturer gives you the freedom to choose the formula, customization, or design of the product they manufacture for your brand. This personalized product will then be sold exclusively by this one retailer/re-seller who ordered the product. The latter will decide on the marketing and selling strategy. Private label production is the best of both worlds. You get the ease in the production while being able to do small customizations in your packaging and formula.

Private label production is the best of both worlds. You get the ease of producing a “generic” product, with the option to make customizations and to make your product unique. In other words, the machinery for the production is already set, making it easier and faster to produce, and also giving lower minimum order quantities while giving you the opportunity to personalize some aspects of the product.

The top 20 private label products that you can produce with Wonnda

1. Water bottles

Water bottles seem like simple everyday items, but some people find it hard to find the perfect one to fit all of their needs. Have you ever thought about starting your very own product line so that you can offer the best water bottles for everyone else? Water bottles are a great product to start if you want to create your own business! And it can all be produced right here in Europe!

2. Phone cases

The smartphone apparel market is growing, as that’s a fact. As people spend more to get the last generation smartphone with all the newest technology, it only makes sense also to spend some money personalizing and protecting your device.

As phones become more of a necessity in daily life, it makes sense to accessorize them the same way we accessorize ourselves, doesn’t it? Some people even have a different case just to match their outfits! And smartphone accessorizing doesn’t need to stop there, It can extend to headphones, cables, and some newer additions no one knew they needed, like strings to have them as a purse, or even pop sockets and car holders. The possibilities are endless, and this is a great starter-level business.

3. Bags and backpacks

Bags and backpacks are essential items for all situations. Are you backpacking and haven’t found your backpack soulmate yet? Or maybe you are looking for a cute little purse to go out on a Friday night, or even a dog backpack for hikes? the possibilities are endless, and people are always looking for the newest trend! The material is easy to source and can be done sustainably by a European contractor. A private-label product line can be the perfect starting point!

4. Home decor and home accessories

Home decor is the art of making your personal space – your house, bedroom, or even office – more personal and comfortable so it attends to your needs and makes you feel at home. It’s the art of making your house look like a home by using aesthetic elements to make the house look more visually appealing. There is a very large range of options and variables when it comes to personalizing your space. There is no limit to the options of elements, colors, styles of furniture, or arrangements. Many home decor private label brands specialize in making special decorations for you and your house so that you can have your perfect personalized space!

5. Yoga mats and weight-lifting equipment

If your scene is not heavy weight lifting, and you’re more into yoga and mindfulness, investing in a real quality yoga mat is just what you need. There are many brands and materials available, and you can find one to fit your needs just right. From the most sustainable materials to the most different designs, a European contractor can help you put your ideas on the market and launch your very own product!

On the other hand, if you want to grow those muscles and be the strongest one in the room, is important to carry the safety equipment with you when you go to the gym. Good quality weight lifting equipment will keep your hands from getting calluses and prevent you from hurting yourself.

6. Board games

Board games made a massive comeback in the last few years. They were very popular and a statement item in every household in the 90s, just to be overshadowed by technology and video games. Then, in the last few years and with the help of the pandemic, people saw themselves looking after party games and new board games to play with their family and friends.

Have you ever had the perfect idea for a board game that only you could bring into reality? This can be your chance to launch the next popular party game that no one knew they needed. All you need is an idea and we will find the perfect manufacturer to bring your dreams into reality. More than five thousand board games are created and distributed every year, and yours could be one of them!

7. Fashion accessories

Fashion accessories are a great way of customizing your wardrobe without getting new pieces. A good accessory can change a whole outfit and make it go from basic to chic. Hair bands, purses, jewelry, sunglasses, and even makeup can be the missing touch to give your outfit a unique look! Some might even say that accessorizing is more important than the clothes themselves!

8. Derma cosmetics and skin care

The cosmetic and skincare industry is worth 148.3 Billion dollars and it’s growing every year! People have become more concerned with sun damage and aging in the past years, and a whole new industry has risen from the necessity of taking care of your skin. Sunscreens, serums, vitamin drops and much more, the possibilities are endless!

9. Coffee accessories

Coffee is one of the most produced and consumed beverages in the world, staying only behind water and tea. It’s part of many different cultures and traditions and is widely consumed worldwide. Its caffeine-rich grains are an essential part of many people’s days and are even considered an addicting substance. Coffee can help you feel less tired, increase energy levels, improves productivity, and is a big part of social interactions. Safe to say not many people can live without coffee shops.

10. Hair care

Hair is directly linked with self-esteem and self-worth and can dramatically influence our confidence in the day to day life. Some might even say that a bad hair day is just a bad day in general. Because hair is so important to so many people, it’s normal to spend hundreds of dollars on hair care and cosmetics over the years, and the hair care industry is one of the biggest ones, moving around 75 billion dollars every year. Why not start your own hair care industry? it can go from products such as shampoos and conditioners to apparel, like hairbrushes and hair ties. The possibilities are endless!

11. Fitness supplements

Young adults have become more likely to take care of themselves and go to the gym or do some sort of sport. They realized that taking care of your body is just as important as taking care of your mind, and can improve your overall health. With intense and consistent exercise, it’s hard to get all the nutrients to fulfill your body’s every need. Because of this, the search for food supplements has grown exponentially over the past years, with 82.2% of athletes using some kind of supplement, the majority of them being men.

The fitness supplement market is constantly growing, and there is always space for new different products. Why not start your own supplement line? With Wonnda, we can pair you with the perfect private-label manufacturer and make your dreams come true.

12. Jewelry

Jewelry has seen a surge in popularity in recent years. With the rise and expansion of social media, many have found their niche to be fashion accessories, specifically jewelry, from making and selling it to simply doing reviews. If you greatly appreciate the art of jewelry crafting and selling, these are some steps to turning your love for jewelry into a successful brand!

Click here to see the 3 steps you need to know to turn your love for jewelry into a successful private label business and how to advertise it on Instagram and other social media!

13. Drinks and beverages

It sounds crazy when you think about it, but did you know it’s possible to have your very own beverage brand? From beer, wine, or distilled alcohol, to soft sodas or even natural juices, you can produce your perfect beverage. The search for locally sourced and sustainable products has increased over the years, and there’s always space in the market for a small business of coconut water, or maybe craft beer? The possibilities are endless. With the perfect manufacturer, we can bring your dreams into reality and make you the next successful business owner!

14. Pet accessories

More and more people own pets and are ready to spend money to ensure their pet’s happiness and well-being. So many people love dogs that in some cities -like San Francisco- there are more dogs than children! They also pay great attention to the best new products out there. Because so many people love their little friends so much, the pet-related market is constantly growing in revenue and in area.

There are so many more kinds and styles of cat towers and dog beds than there were 20 years ago, and every day more private label businesses are created with the intention of providing all the tools to pamper and spoil your animal, from dog wine to catnip infusers, from automatic tennis ball throwers to fur accessories. The pet market gives you a really good chance to establish yourself successfully as it is one of the most stable markets.

15. Hair clamps

Is there a better accessory than hair clamps? Not only are they stylish and beautiful and come in every different color, but they are also better for your hair than the usual hair tie since it doesn’t put tension on the strand and prevents breakage. Hair clamps are an essential “it girl” accessory, and they are super easy to store and take with you since you can clip them in a bag or in your clothes and take it wherever you go. Not only that, but they are one of the easiest products to produce. With private label production, you can find the perfect European manufacturer with a blueprint and do small customizations to make it unique!

16. Nail art

Getting a manicure or doing your nails at home is an essential step in every it girl routine. It’s an important step in self-care and can affect someone’s self-esteem. There is nothing better than getting your nails done after a long day, and feeling like you have your life together and there is not a single problem left in the world. Nail art is a great way of expressing yourself and putting a touch of fun into your life. The nail industry has grown over the past years, and nail artists have been exploring new ways of expressing themselves.

A few decades ago, the only nail polishes available were the simple ones from the pharmacy that would come off in a day or two and there were never too many options of colors to choose from. Now, you can do acrylic nails that last up to a month and have the most intricate designs.

17. Candles

Candles are one of the easiest and most essential elements of good home decor. They seem to never go out of style and adapt to any aesthetic and taste. They can come in all shapes, colors, and aromas, and can give your space a modern and fresh feeling while renovating the energy and bringing a pleasant smell.

Because so many people love candles so much, starting your own candle business can be the perfect opportunity for those who are looking for a hobby or even a new full-time job. Whether your goal is to start a totally homemade business or to be a private label reseller, here you can find the best reasons for you to want to start a candle brand, and what to keep in mind when it comes to starting your own business. Click here to learn everything you need to know to start your own candle business and how to advertise it on Instagram!

18. Sunglasses and Eyewear

Is there a better accessory for summer? Everyone loves sunglasses, and not only are they stylish and can complement a good outfit, but they are also very necessary and essential for the well-being of your eyesight. Sunglasses are also a very versatile accessory that can be as eco-friendly or as different as your heart desires. This can be a hard one to handcraft, so why not start your own private-label brand?

19. Makeup accessories

Makeup itself can be hard to produce and sell, not only for the hundreds of specifications but also because it’s a very well-established market that can be hard to penetrate. However, make-up accessories, like brushes, beauty blenders, tweezers, faux eyelashes, eyelash curlers, and much more, can be a good way to start. They are easier to produce and very customizable, and can look like anything!

20. Home decor

Home decor is the art of making a personal space – your house, bedroom, or even office – more personal and comfortable so it attends to your needs and makes you feel at home. There is a very large range of options and variables when it comes to personalizing a space. There is no limit to the options of elements, colors, styles of furniture, or arrangements. It is no surprise that home decor items are trending products to sell in 2022.

Over the past few years, ever since the beginning of the pandemic the home decor market has experienced rapid growth as consumers are more conscious of creating a comfortable atmosphere in their homes. Also, new homeowners are always on the hunt for special pieces to add to their homes. The forecast for the home decor market is of constant growth of 4,8% between 2021 and 2026.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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