First of all, what is branding?
Branding is the process of building, inside the customer’s mind, an idea about an organization. This is done by knowing your target audience and your main goals as a brand. When starting a private label brand, it’s important to define your goals and have your target audience in mind. One of the many tools of branding is the logo design. That, along with other tools, can help you build the perfect branding for your private label brand.
Why is designing a logo so important for branding?
Whether you are an entrepreneur building a startup, or a person who wants to start their own private label brand, one of the first steps on your to-do list should be creating a visual concept and developing your own logo design, so your customers can associate it with your brand. Essentially, the logo is the face of the company. It’s the first thing that customers see, the last thing they remember, and one of the most influential factors in the decision-making process of your clients. Your logo should be stamped on all your products, social media, and merchandising. Designing a logo will help you make your brand more identifiable, trustworthy, and professional-looking.
What makes a good logo?
A good logo conveys an idea to the audience. It should be distinctive, practical, and recognizable. If someone asks you what is the first logo that comes to your mind, I bet you already have an answer. Some logos are unique and highly recognizable, and that helps the brand to create an identity.
The logo is part of the visual identity of the brand, and it will determine how people see your private label brand and how they remember it. The most famous and well-made logos are the ones that will stick in the back of people’s minds and are remembered when deciding what product to buy or what service to choose.
Where to start?
When designing a logo, both free and paid tools are available, and it can be as simple as choosing a font and a background color. All you need is an idea. You can use free online logo generators or design software such as Canvas. If you have some more time and skills, Adobe Illustrator, InDesign or Photoshop are great tools. Furthermore, you can also hire a designer to design the perfect logo for your company. Elements such as color, font, spacing and size are key points during the developing of the label, to assure readability. A logo that is too small and with too many details can be confusing when used in a small size. The same goes for the color. Maybe a bright yellow logo on a purple background is not the best idea.
Colors have meanings, and you can use this in your favor. It’s all about the idea that you want to give to the buyers. If you’re an all-natural skincare brand, a light green and white, or even transparent packaging would be the best; if your products are part of a creative and eclectic clothing line, a bold and colorful logo design would be a great option. Here you can learn more about color theory.
Some colors can mean more than one thing. The same light blue color, for example, is used to symbolize a toy made for boys, or something with a low-calorie intake. So when choosing the color of your private label brand, be aware of the image that you are creating inside the costumer’s mind. Using color schemes that have analogous colors and complimentary colors in your logo design is always a great way to be sure that the logo will look harmonic!