Instagram for business: using social media to sell your private label brand
Instagram is an invaluable resource for new businesses seeking to promote their product lines. Effective social media marketing can generate organic traffic and offer free advertising for private label brands or handmade products.
By facilitating two-way communication, social media marketing enables brands to foster closer relationships with customers. This interactive approach allows customers to provide feedback, share opinions, and receive direct assistance from customer support teams, fostering customer engagement and promoting organic growth through word-of-mouth advertising.
Among its many advantages, social media, including influencer marketing, stands out for its affordability. Often free of charge, these channels offer cost-effective marketing solutions compared to traditional advertising methods or other platforms.
Influencers: Harnessing the Power of Digital Marketing
An influencer, by definition, is an individual capable of influencing others’ decisions, particularly purchasing choices, due to their position and relationship with their audience. With a following on social media platforms like Instagram, YouTube, or TikTok, influencers intentionally or unintentionally leverage their influence to shape their audience’s behavior, making them potent assets in influencer marketing.
Influencers span a diverse range of personas, from makeup artists, gamers, and parents to athletes and private label brand owners. A captivating personality and engaging content can help anyone build an online following of like-minded individuals.
Brands and Influencers: a Powerful Partnership
The growth of the internet and social media has led to an increasing number of influencers. The monetization opportunities offered by major social media platforms have transformed influencing into a sought-after profession, giving rise to related occupations such as social media managers, copywriters, app developers, and graphic designers. Influencer marketing takes various forms, with marketing strategies determining the most effective tools, actions, and personalities to represent a brand.
Brands may engage influencers by sending a one-time PR package for an authentic review or arranging a paid appearance in their videos with specific talking points. Additionally, some brands establish long-term relationships with “brand ambassadors,” consistently providing products and PR packages for review and event participation. These ambassadors document their experiences on social media, engaging their followers and promoting the brand.
Using Instagram as a Business Platform
Selling products on Instagram presents a valuable digital marketing opportunity for businesses of all sizes. As a visually driven platform with over a billion active users, Instagram is a powerful tool for showcasing your products, reaching new customers, and driving sales. With features like Shoppable Posts, Instagram Shopping, and Instagram Stories, businesses can create immersive and interactive shopping experiences. It’s about more than just posting product photos; it’s about telling a story, building a brand, and fostering a community.
Instagram allows businesses to engage with customers in real-time, gather feedback, and cultivate a loyal customer base. However, success on Instagram requires a strategic approach, including high-quality visuals, compelling captions, targeted hashtags, and consistent engagement with followers.
Top 10 trendy products to sell on Instagram
1. Phone Accessories
As smartphones become essential, accessories like cases, headphones, and pop sockets are in demand. Capitalize on this market with a diverse range of products, from matching outfits with phone cases to creating unique designs for various phone models.
2. Make-up & Make-up accessories
Many famous creators launched their own empires through their own make-up product lines. But also beyond cosmetic products – make-up & beauty accessories are great products to sell. Brushes, beauty blenders, and eyelash curlers are easier to produce and customize than makeup, offering a more accessible entry point to the industry. Develop a range of makeup tools to cater to various customer needs, from beginner to professional.
3. Sunglasses
Stylish and essential for eye protection, sunglasses cater to various tastes and can be eco-friendly or unique. Consider launching a private-label sunglass brand and offering a wide range of designs, lens types, and materials to cater to different preferences. There are many great European countries to source your own eyewear products – and Wonnda has many suppliers for that on its platform.
4. Artwork
Are you an aspiring artist that doesn’t have your own platform to share and sell your own artwork yet? Why not create an Instagram page to share all of your talents with people that admire what you do? Instagram is a great way to generate organic traffic while promoting your business!
5. Candles
Timeless home decor items, and candles suit various aesthetics and can be crafted in different shapes, colors, and scents. Offer a range of options, from themed candles for special occasions to eco-friendly options made from sustainable materials. Europe is the best place to produce candles, because of its known care about quality and regulations, and mix of cultures.
Candles will fit into home decor brands, self-care, spa-day brands, skincare, and much more, making them the best product to expand an already existing brand with a new candle product line. The variety in colors, shapes, and aromas make them a very versatile product with a high profit margin and easy to produce with private labels without losing uniqueness or quality in the process.
6. Jewelry
Have you ever thought about launching your own jewelry product line? The popularity of jewelry has surged in recent years, with social media showcasing unique and fashionable pieces. Create and sell handmade or curated collections of necklaces, bracelets, earrings, and more, catering to various styles and price points.
In only 3 steps, you can turn your love for jewelry into a successful private label business and how to advertise it on Instagram and other social media.
7. Fitness Accessories
As fitness trends continue to grow, so does the demand for workout gear and accessories. Offer a range of products like resistance bands, yoga mats, and workout clothes to appeal to fitness enthusiasts of all levels. Read more about the gym essentials everyone needs and how to advertise your private label brand on Instagram.
8. Home Decor
Help customers personalize their living spaces with a wide range of home decor items, including wall art, throw pillows, and decorative accents. Cater to various design preferences and styles to attract a diverse customer base. Launching your own home decor products will definitely be a great differentiator from your competition.
9. Pet accessories
Pet owners love spoiling their furry friends with toys and accessories. Offer a variety of pet products, from cozy beds and stylish collars to engaging toys and grooming tools, catering to different pet types and sizes. With Wonnda, you can easily get started with sourcing and launching your own pet products and accessories with your own brand.
10. Bags and backpacks
Essential everyday items, bags and backpacks come in countless designs and sizes. Create your product line with various styles, materials, and functionality to appeal to a wide audience, from students and professionals to travelers and fashion enthusiasts.
Source With Wonnda and Sell on Instagram
In conclusion, Instagram offers a vast array of opportunities for entrepreneurs looking to capitalize on trendy products and establish their presence in the online marketplace. With the top 10 products we’ve discussed, you can tap into the various interests of Instagram users and cater to their preferences. To simplify your journey into the world of private label products, consider partnering with Wonnda, a reliable and experienced solution provider for producing and sourcing high-quality items.
By leveraging Wonnda’s expertise, you can focus on creating a compelling brand identity, building a loyal customer base, and utilizing the power of Instagram to drive sales and grow your business. With Wonnda by your side, you’ll be well-equipped to turn your entrepreneurial dreams into a reality and thrive in the world of Instagram-based commerce.