Instagram for business: using social media to sell your private label brand
Instagram is a great tool for those who just started their own business and are looking for a place to advertise their product line. Social media marketing -if done right- can generate organic traffic and serve as a free way of advertising your private label brand or your handmade products.
Social media marketing has also given brands the opportunity to be closer to customers, and to have two-way-street communication with them. Now, customers can give feedback and share their opinions online, while receiving help directly from the brand’s customer support team. This promotes engagement on the customer’s side and allows mouth-to-mouth advertising, helping your brand to grow organically.
Finally, one of the biggest advantages of social media is its very low cost. Compared to other platforms or traditional ways of advertising, social media and influencer marketing are some of the cheapest tools on the market, being, many times, completely free.
Influencers: a powerful marketing tool
By definition, an influencer is someone who has the power to affect others’ decisions (more specifically, purchasing decisions), given to their position and relationship with their audience. An influencer usually has a following on social media, such as Instagram, YouTube, or TikTok, and uses, intentionally or not, their influence to motivate behavior in their audience, and can be a powerful tool of influencer marketing. Anyone can be an influencer, makeup artist, gamer, mom, athlete, private label brand owner, and many others, as long as you have a charming personality and something interesting to share, you can find a following online of people with the same interests as you.
Recently, with the growth of the internet and social media, influencers have become more and more common. Because of the opportunity for monetization, provided by the biggest social media platforms, it turned into a profession that many people seek. Because of this, other jobs have also come along, such as social media manager, copywriter, app developer, graphic designer, and many others. Influencer marketing can happen in many ways, and it’s part of the marketing strategy to choose what are the best tools and actions, and what personalities to choose to be the face of their branding.
Sometimes, a brand will send a one-time PR package for a known influencer for a genuine review on their platform, or they will contact the influencer previously to have a paid appearance on their videos, asking the influencer to say something specific about them. Even more, a big brand can have “brand ambassadors” with whom it has a long-term relationship, frequently sending products and PR packages to review and participating in events under the brand’s name, documenting every step of the process on their social media, and engaging their followers.
Top 10 trendy products to sell on Instagram
1. Phone accessories
As phones become more of a necessity in daily life, it makes sense to accessorize them the same way we accessorize ourselves, doesn’t it? Some people even have a different case just to match their outfits! And smartphone accessorizing doesn’t need to stop there! It can extend to headphones, cables, and some newer accessories no one knew they needed, like strings to have them as a purse -super easy to carry around- or even pop sockets and car holders. The possibilities are endless, and this is a great starter-level business!
2. Make up accessories
Makeup itself can be hard to produce and sell, not only for the hundreds of specifications but also because it’s a very well-established market, that can be hard to penetrate. However, make-up accessories, like brushes, beauty blenders, tweezers, faux eyelashes, eyelash curlers, and much more, can be a good way to start. They are easier to produce and very customizable, and can look like anything!
3. Sunglasses
Is there a better accessory for summer? Everyone loves sunglasses, and not only they are stylish and can complement a good outfit, but they are also very necessary and essential for the well-being of your eyesight. Sunglasses are also a very versatile accessory that can be as eco-friendly or as different as your heart desires. This can be a hard one to handcraft, so why not start your own private label brand?
4. Artwork
Are you an aspiring artist that doesn’t have your own platform to share and sell your own artwork yet? Why not create an Instagram page to share all of your talents with people that admire what you do? Instagram is a great way to generate organic traffic while promoting your business!
5. Candles
Candles are one of the easiest and most essential elements of good home decor. They seem to never go out of style and adapt to any aesthetic and taste. They can come in all shapes, colors, and aromas, and can give your space a modern and fresh feeling while renovating the energy and bringing a pleasant smell. Because so many people love candles so much, starting your own candle business can be the perfect opportunity for those who are looking for a hobby or even a new full-time job. Whether your goal is to start a totally homemade business or to be a private label reseller, here you can find the best reasons for you to want to start a candle brand, and what to keep in mind when it comes to starting your own business.
Click here to learn everything you need to know to start your own candle business and how to advertise it on Instagram!
6. Jewelry
Jewelry has seen a surge in popularity in recent years. With the rise and expansion of social media, many have found their niche to be fashion accessories, specifically jewelry; from making and selling it to simply doing reviews. If you greatly appreciate the art of jewelry crafting and selling, these are some steps to turning your love for jewlery into a successful brand!
Click here to see the 3 steps you need to know to turn your love for jewelry into a private label successful business and how to advertise it on Instagram and other social media!
7. Fitness accessories
Fitness is a recent trending topic for those who want to work on themselves or maybe pick up a new hobby. Introducing exercises to your routine can be the key to a happier and healthier life, and can even help you meet new people and make new friends. More than that, everyone knows that participating in a sport or going to the gym has infinite up-sides, such as controlling weight, combating health conditions and diseases, and even uplifting your mood and boosting your energy outside of the gym, since exercising will release endorphins in your brain and make you happier overall!
Click here to read more about the gym essentials everyone needs and how to advertise your private label brand on Instagram!
8. Home decor
Home decor is the art of making your personal space – your house, bedroom, or even office – more personal and comfortable, so it attends to your needs and makes you feel at home. It’s the art of making your house look like a home, by using aesthetic elements to make the house look more visually appealing. There is a very large range of options and variables when it comes to personalizing your space. There is no limit to the options of elements, colors, styles of furniture, or arrangements. Many home decor private label brands specialize in making special decorations for you and your house, so you can have your perfect personalized space!
Click here to learn more about the best home decor essentials and how to advertise them on Instagram!
9. Pet accessories
If there is one thing in the world that most people can agree about, is that pets are pretty cute! From dogs to cats, from birds to hamsters, those who own a pet know how it feels to love it unconditionally. Even those who don’t adore their new couch covered in dog fur will have their hearts melted by a pair of puppy eyes and a wagging tail. Whether you are a dog person or a cat person, it’s a fact that pet owners will do almost anything for their furry friends, and that includes buying all sorts of toys and accessories.
Click here to find out more about how to start your own pet accessory line and how to advertise it on Instagram and other social media!
10. Bags and backpacks
Bags and backpacks are a really overlooked everyday item. Everyone needs them and there is an infinite possibility for sizes and designs. Because of this, they are a super easy item to start your very own product line. Whether is private label, white-label, or contract manufacturing, there is a producer out there perfect just for you!
Create your own product line with Wonnda – the European platform for white label, private label, and contract manufacturing
Now that you’ve learned everything you need to know about the best-selling products on Instagram, are you interested in leveraging these trending products but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea, or an existing retailer looking to diversify your assortment with your own products, launching your own brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.
Here at wonnda, we work with top European producers for private labeling and contract manufacturing. The first step in getting your supplement product to market is probably the most crucial – finding the right production partner for your project. The great advantage of wonnda.com is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product.
