The best Private Label for Gyms – Launch your own products

private label gym brand product line

The fitness industry

The health and fitness industry is one of the trendiest and most profitable ones at the moment. Mental and physical health has never been so important, and more people are looking for exercises and accessories that fit their routine. More than 184 million people go to the gym regularly worldwide, summing up to an industry of $96.7 million.

Have you ever thought about having your very own gym and fitness accessory brand? Maybe now it’s time to start!

The steps for you to launch your own private label gym brand

1. Define your style and your products

First of all, you need to decide what private label products you’re going to produce, and what product niche you want to focus on. There are hundreds of fitness categories and sports you could focus on, such as weightlifting, cardio, stretching, yoga, pilates, calisthenics, etc. and each one of them has a set of necessary specific equipment, all of this without considering the accessories that are necessary for them all, such as water bottles, gym clothes, shoes, hair ties, supplements, etc.

So, how to decide which one suits you better and which one should you produce? To start, maybe the best idea is to stick with something you know well. If you’re an experienced yogi, then start a line of yoga mats and blocks. If your business is more lifting, then a line of weights or lifting belts or gloves would be ideal. If you’re a natural runner and love to jog everywhere, why not have your very own show brand, made specifically for runners? There are many private label products that sell amazingly, and yours can be one of them! Another great place to sell products is on instagram, have you ever considered it as a selling platform?

2. Find your niche

Along with deciding which product you’re going to sell, comes figuring out who you’re going to sell it to. What do you have in mind when you think about a person using your products? Are they a man or a woman? Old or young? What sport are they into? When creating your product, you need to be aware of who this product is directed to, and use marketing to make people know, understand and buy your product. Branding is a powerful tool and should be used in your favor!

When you start your business, chances are you’ll be a small business for a while, and probably won’t have the resources to compete with huge high-value brands, so perhaps the best approach is to find a community of people to support and be loyal to your small and sustainable brand. Find your people, make products thinking about them, and communicate it in a way that the message will get through. This way, you can create an engaged audience for your social media, for example, while nourishing a small community of supportive and loyal customers.

3. Set your strategy and your tactics

After deciding what is the product you’re specializing in, and to who you’re selling it, it’s time to define the tone of the communication, and what will be your sale strategy to find and reach your potential buyers. You need to ask yourself a series of questions to understand your target audience. Where do they live? Are they on social media? How often do they exercise? Do they like to exercise alone or with others? What problem do they have and can’t seem to solve? Do they have habits and a routine?

All of these questions will help you understand your target audience and all of their behaviors. This way, your product can cater to their necessities and solve a problem that no other company has solved before. Through the strategy, you can see clearly where you are, and where you would like to be in the future, by creating goals and objectives. It’s important as well to define which tactics and actions you will adopt to make sure you achieve those goals and objectives that were defined.

4. Source the best manufacturers

So now you have the product idea, know who you’re selling it to, and how you plan on doing so, it’s time to start thinking about production. This step of the process can be tricky and manufacturing sourcing can sometimes be difficult. First, define what kind of production would be the best for you. Some kinds of production are white label, private label, and contract manufacturing. By working with Wonnda, we can help you find and select the perfect European manufacturer for your own private label gym product line. But approaching a manufacturer can be difficult, so here’s a guide on what to tell your manufacturer when building your request.

White label

White-label production is the cheapest kind of production, but also the easiest. In this process, all the necessary machinery is already set for production, and no customizations need to be made, making it so that the production is a lot faster than a private label or contract manufacturing. If you are a beginner and don’t have a huge budget, search into white-labeling production for generic packaging that is only missing the branding. Private labels and white labels can be similar but there key differences between them.

Private label

A private label corresponds to a manufacturer who creates customized products for third parties to sell under their brand. In other words, the manufacturer gives you the freedom to choose the formula, customization, or design of the product they manufacture for your brand. This personalized product will then be sold exclusively by this one retailer/re-seller who ordered the product. You get ease in the production while being able to do small customizations in your packaging and formula.

Private label production is the best of both worlds. You get the ease of producing a “generic” product, with the option to make customizations and to make your product unique. In other words, the machinery for the production is already set, making it easier and faster to produce, and giving also lower minimum order quantities, while giving you the opportunity to personalize some aspects of the product.

Contract manufacturing

Contract manufacturing has the highest cost of them all, as well as a longer production-phase time since all the production line is completely individualized for that one product. The time of the production depends on the kind of product and can take up to a year in total. This is the most expensive option, and most of the time the product that you want to launch doesn’t need that much customization and can be made cheaper through another kind of production.

5. Start selling

Now that you have your product, your audience, the marketing strategy, and tactics, and have found a perfect manufacturer for you, you are ready to start selling! Find the best platform to sell your products on. Maybe a cute store on a busy street, or selling on Instagram through a personalized website. The possibilities are endless, and it’s just a matter of finding the best one for you! If your manufacturer comes from another country and the production process involves importation and exportation, it’s important to know the Incoterms involved in shipping and delivering commercial goods internationally.

Create your own product line with Wonnda – the European platform for white label, private label, and contract manufacturing

Are you interested in launching your own brand but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea, or an existing retailer looking to diversify your assortment with your own products, launching your own brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.

Here at wonnda, we work with top European producers for private labeling and contract manufacturing. The first step in getting your supplement product to market is probably the most crucial – finding the right production partner for your project. The great advantage of is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product.

Ready to launch your product?

We help brands and entrepreneurs to launch products with trusted European manufacturers

Related Articles

Claim 50% discount now

Join the Wonnda Sourcing School