How does Sample Ordering Work?

In this article
In this article

Sample ordering in private labeling has been rising recently, with an increasing number of companies opting to create and sell their own branded products. However, to succeed in this competitive market, it is crucial to have a solid strategy in place, including careful consideration of sample orders.

A European statistic shows that over 50% of brands in the consumer goods industry use sample order as a crucial step in launching their product line. This highlights the significance of sample order in the private label industry and how it can benefit brands in numerous ways.

What is Sample Ordering?

Sample ordering refers to the process of ordering a small number of products from a manufacturer to evaluate and test the quality, design, and functionality of a product. This is a crucial step in the private label process, as it allows brands to assess the products and make any necessary changes or improvements before investing in a large-scale production run.

When ordering samples from the manufacturer, you will establish a back-and-forth relationship with the producer, in which you will set the characteristics for the product you want to produce. In this step it’s important to be honest with the manufacturer, including all the details and changes you want to make on the product.

6 benefits of sample ordering

1. Quality Assurance

Sample ordering allows brands to evaluate the quality and functionality of a product before committing to a full production run. This helps to ensure that the final product meets the desired standards and reduces the risk of costly mistakes and oversights.

2. Design Verification

Sample ordering also provides an opportunity to test and verify the design of a product. This allows brands to make any necessary changes or improvements before the full production run, which can help to ensure that the final product is both visually appealing and functional.

3. Manufacturer Assessment

In addition to product evaluation, sample ordering also provides valuable insight into the manufacturer’s production capabilities. Brands can assess the manufacturer’s attention to detail, production speed, and responsiveness to feedback, which can help to ensure that the final product meets their expectations and requirements.

4. Cost Reduction

By ordering samples before committing to a full production run, brands can identify potential issues or changes that need to be made before production begins. This can help to reduce costs associated with product defects, shipping errors, and other mistakes that can arise during the production process.

5. Marketing Opportunities

Sampling allows brands to test and promote their products before they are widely available on the market. This can help to generate buzz and interest among customers and build anticipation for the final product launch.

6. Improved Customer Satisfaction

By testing and verifying product quality, functionality, and design, brands can ensure that the final product is of the highest quality and meets the needs and expectations of their customers. This can lead to improved customer satisfaction, increased brand loyalty, and a positive reputation in the marketplace.

European Statistics on Sample Ordering

According to a recent study, over 60% of European companies that engage in private labeling consider sample ordering to be a vital step in the process. This is because sample ordering provides valuable insights into the product and helps to reduce the risk of costly mistakes and oversights. Moreover, it gives brands the opportunity to evaluate the manufacturer’s production capabilities and ensure that the products they receive are of the highest quality.

Wonnda – Your Solution for Sample Ordering

If you are looking to launch your own private label brand, Wonnda can help. Our platform connects you with Europe’s best private label, white label, and contract manufacturing suppliers. With over 1.000+ product ideas to choose from, you are sure to find the perfect product to fit your brand’s unique needs and vision.

Wonnda is the leading digital tool for the next generation of consumer brands. Our software provides a fully digital solution that streamlines the sample ordering process and allows brands to easily source, launch, and scale their product lines. With Wonnda, you can connect with top-notch European manufacturers and order high-quality samples of your desired products from your home or office.

In conclusion, sample ordering is a critical step in the private label process and should not be overlooked. With Wonnda, you can take advantage of the benefits of sample ordering and launch your own successful private label brand. So, why wait? Start your journey to success with Wonnda today!

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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