Why is social media marketing so important for your business?
Instagram, Facebook, TikTok, and YouTube started as fun websites to post pictures of our pets or to share memes with our friends, but quickly became powerful tools to promote your private label business. Over the years, having a social media presence has become one of the most important things for growing companies, and the search for a better social media marketing strategy has been growing exponentially. Now, it’s a pillar necessity for every brand that wants to have a close relationship with its customers.
We are in the era of digital natives, with 84% of adults from ages 18 to 29 being active on social media, and most of them being online daily, it can also be used as a searching tool to discover new trends and private label brands, and 55% of customers learn about new private-label brands on the internet, via ads, influencers, social media profiles or just organic engine searching.
Social media marketing has also given brands the opportunity to be closer to customers, and to have two-way-street communication with them. Now, customers can give feedback and share their opinions online, while receiving help directly from the brand’s customer support team. This promotes engagement on the customer’s side and allows mouth-to-mouth advertising, helping your brand to grow organically.
Finally, one of the biggest advantages of social media is its very low cost. Compared to other platforms or traditional ways of advertising, social media and influencer marketing are some of the cheapest tools on the market, being, many times, completely free.
What are the best tools to use when promoting your private label brand?
But what does it matter if you have all these tools and opportunities on social media, and don’t know how to use them in your favor? Social media marketing can be overwhelming, so here are 4 great ways to use social media in your favor, and have the best outcome for your brand!
Always keep your social media profiles fresh
The logo and the visual branding are the faces of the company. It’s the first thing that the customers see, and it will highly affect how your brand is positioned on the market and viewed by your target audience. Therefore, is always important to keep the profiles updated along with the branding strategy (learn more about branding strategy here).
People forget fast, so you need to be constantly giving something for your customers to look at and interact with. The ideal is interacting with your audience at least once a day. On Instagram, for example, is recommended to post 3-4 posts a week, and interact heavily through the stories. On YouTube, the frequency can be lower, as it demands longer videos and editing. On the contrary, very active users thrive on TikTok, a platform that demands shorter and more frequent videos.
In the end, it all comes to the conclusion that you need to find the platform that represents your brand the most, and makes the best out of it!
Engage with your followers on multiple platforms
Now that you have set up your profile and are posting on a regular basis, you should start gaining some followers as a result. It’s really important to interact with your followers to generate engagement on their part. This way, your followers will be “working for you” and bringing more followers with them.
Instagram and TikTok and highly interactive platforms, while YouTube can be a little more distant. On Instagram, the “poll”, “quiz”, and “question” options available on stories are the easiest and fastest way of making contact with the audience. Differently, on TikTok, the interaction happens through the comment section, where the creator can answer, link other videos, make a video answering a question or pin a comment. The possibilities are endless!
Use relevant hashtags
A #hastag is a word or a short phrase, usually inserted at the end of a post, and it serves as an indicator for the algorithm to understand what that post is about. Essentially, you’re making it easier for the platform’s AI to recognize the category of your post and direct it to the appropriate audience.
Hashtags make your post more “discoverable” on the platform and help it reach not only more people but, more specifically, the right audience. It’s a user-generated action that allows the platform to cross-reference the content, and direct it to a common audience.
It’s important to do your research and use the correct hashtags, so your post ends up reaching the desired audience. There are plenty of apps and websites that are specialized in selecting the best hashtags for your content and audience.
Use influencers in your favor
Social media is a toolbox full of different opportunities. One of those opportunities is influencer marketing. By definition, an influencer is someone who has the power to affect others’ decisions (more specifically, purchasing decisions), given to their position and relationship with their audience. An influencer usually has a following on social media, such as Instagram, YouTube, or TikTok, and uses, intentionally or not, their influence to motivate behavior on their audience, and can be a powerful tool of influencer marketing.
More than anything, influencer marketing is a strategic way of getting closer to the audience through a trustworthy personality, in order to build a close relationship with their customers and create an image for themselves. The brand must carefully choose the influencers that most represent their values and use them as tools inside their marketing strategy.
Click here to read an in-depth post about influencer marketing!
Why not having your own private label brand?
Whether you’re an aspiring startup entrepreneur with an innovative product idea, or an existing retailer looking to amplify your audience with new marketing strategies, elevating your brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.
Are you ready to upgrade your brand into a successful business and are looking for the right production? Here at Wonnda we work with top European producers for private labeling and contract manufacturing. The first step in getting your business to market is probably the most crucial – finding the right production partner for your project. The great advantage of wonnda.com is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product