Packaging: why it is so important and everything you need to know

Updated on December 17, 2022
In this article
In this article

Packaging plays a crucial role in the success of consumer products. It serves not only to protect the product from damage during transportation and storage but also to attract the attention of potential buyers. It can be divided into two main categories: primary and secondary. Understanding the differences between these two types of packaging and how they can be customized can help companies make informed decisions when it comes to packaging their products.

The Importance of Packaging

Customizing it can help companies differentiate their products from those of their competitors and create a unique brand identity. It can also help to communicate important information about the product, such as its ingredients, directions for use, and expiration date. Additionally, custom packaging can improve the overall customer experience by making the product more appealing and easy to use.

Types of packaging

Primary Packaging

Primary packaging is the first layer that comes into contact with the product. It will directly encloses the product, protecting it from external factors such as moisture, dust, and tampering. Primary packaging is typically made of materials such as plastic, glass, or metal, and it is designed to protect the product from damage and maintain its integrity.

Secondary Packaging

Secondary packaging, on the other hand, is the outer layer that provides additional protection to the product. It is visible to the consumer, and it is designed to attract attention and communicate information about the product. Secondary packaging is often made of materials such as cardboard or paper, and it is typically used to group multiple primary packages for easier handling and transportation.

Customization Options

Both primary and secondary packaging can be customized to meet the specific needs of a product and a brand. For example, the primary one can be designed in various shapes and sizes to fit different products, and it can be printed with logos and other branding elements to increase brand recognition. Similarly, the secondary one can be customized with graphics, colors, and text to convey information about the product and its benefits.

3 Ways to Individualize Packaging

1. Use unique shapes and sizes

One way companies can customize their packaging is by using unique shapes and sizes that are designed to grab the customer’s attention. For example, a company could use a bottle designed to resemble a fruit or a jar with a quirky handle to make their product stand out on store shelves. Another way to customize packaging is to use custom graphics, such as a company’s logo or a fun and colorful pattern, to create a unique and memorable visual aesthetic.

2. Use personalized labels

In addition to unique shapes and custom graphics, companies can also use personalized labels and messaging to add a personal touch to their packaging. This could include the customer’s name, a special message, or even a QR code that leads to a personalized website or promotion. Personalized packaging can help to create a stronger connection with the customer and make the product feel more special and unique.

3. Use eco-friendly materials

Another way to customize it is to use eco-friendly materials, such as recycled paper or biodegradable plastics. This can help to appeal to environmentally conscious consumers and differentiate the company from its competitors. Finally, companies can also use different materials for their packaging, such as glass, metal, or plastic, to create a unique look and feel for their product.

Overall, there are many ways that companies can customize it to make their products more appealing and memorable to customers. By using unique shapes, custom graphics, personalized labels, eco-friendly materials, and different materials, companies can create packaging that stands out and helps to build strong and lasting relationships with consumers.

Use Wonnda to find packaging suppliers

In conclusion, packaging is an essential element of the consumer products industry. Primary and secondary packaging serve different purposes, and they can be customized to meet the specific needs of a product and a brand. Companies can use Wonnda to find suitable options from European suppliers for their products. By choosing the proper packaging, companies can enhance the protection of their products and improve their appeal to potential buyers.

Create your product line with Wonnda – the European platform for white-label, private-label, and contract manufacturing

Are you interested in producing your private label products in Europe but don’t know how to find the best manufacturers for your business? Wonnda can help you find a manufacturer that connects your business with the best manufacturer. Launching your brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.

Here at wonnda, we work with top European producers for private labeling and contract manufacturing. The first step in getting your product to market is probably the most crucial – finding the right production partner for your project. The great advantage of wonnda is that you can let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then fill out the form!

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Martin Ditzel
Martin Ditzel is the co-founder of Wonnda and was born in Düsseldorf. He holds a BSc in General Management from EBS Universität and an MSc in Business Information from Rotterdam School of Management. He's a tech and business expert who's passionate about using technology to make a positive impact.
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