Private Label Home Decor: 15 Ideas to Start Your Own Brand

Updated on August 11, 2022
In this article
In this article

What is private label home decor?

Private label home decor refers to home decoration products that are manufactured by one company but branded and sold under another company’s brand. This allows retailers or companies to offer products without having to produce them themselves, but rather by partnering with manufacturers who can produce items to the retailer’s specifications.

In the world of home decor, this can encompass a wide range of items such as furniture, textiles (like curtains or cushions), decorative pieces, lighting, and more. The retailer or company provides the specifications, branding, and sometimes even designs to the manufacturer. The manufacturer then produces the product according to those requirements.

The benefits of private labeling in home decor include allowing companies to create unique product lines without the overhead of manufacturing, giving them control over branding, design, and quality. For customers, it can often mean access to exclusive product ranges that can’t be found elsewhere. On the downside, if the product quality doesn’t meet expectations, it can potentially harm the retailer’s brand reputation, as customers associate the product quality directly with the retailer’s brand, even though they didn’t manufacture the product.

The Pandemic’s Impact on Consumer Behavior

In response to the global pandemic, consumers have turned their attention towards their personal spaces. With more time spent at home, individuals have taken the opportunity to refine and personalize their living environments. From the kitchen to the bedroom, every room has become a canvas for expressing personal style and comfort.

Increased Willingness to Invest in Home Decor

Research indicates an exponential increase in consumers’ willingness to pay for homeware products throughout the pandemic. This trend, ignited by the global crisis, is expected to continue well into the future, providing a lucrative opportunity for businesses in the private label home decor market.

A Golden Opportunity for Private Label Home Decor Brands

Given these market trends, there’s a golden opportunity for brands to activate their potential and launch a private label home decor collection. With a wealth of European manufacturers specializing in high-quality items, brands can sidestep the need to import cheaper, lower-quality products from platforms like Alibaba.

Leveraging European Manufacturers for Quality Private Label Home Decor

Manufacturing within Europe brings a host of benefits, including adherence to high standards of quality and craftsmanship. This can significantly enhance the value proposition of your private label home decor line, offering an attractive alternative to mass-produced items.

In the following sections, we’ll explore product ideas for your private label home decor line and discuss how Wonnda can help you connect with the right European manufacturers.

Kickstart Your Kitchenware Line with these 10 Product Ideas

Explore the following product ideas for home decor that you can launch with the assistance of a European manufacturer:

1. Tableware

From daily meals to special occasions, tableware sets the tone of dining experiences. Diverse European manufacturers specialize in a variety of materials, like ceramic and porcelain, providing you an opportunity to create a range that caters to different customer needs and tastes.

2. Drinkware

From morning coffee to evening tea, drinkware is a vital part of the daily routine. European manufacturers can help you offer an array of glasses, cups, and mugs, in various styles and sizes, suitable for different beverages and occasions.

3. Kitchen Textiles

Kitchen textiles, like aprons, tea towels, and oven mitts, are not only practical but can also add a splash of style to a kitchen. Partnering with European manufacturers gives you access to a range of fabrics and designs to create functional yet fashionable kitchen textiles.

4. Cutlery

Cutlery is the centerpiece of any dining table. By working with European manufacturers, you can diversify your offering with various styles and materials, creating a cutlery line that enhances every meal.

5. Purpose-specific Kitchen Knives

The right knife can make all the difference in meal preparation. Offering a variety of knives for specific purposes, like meat, vegetables, and fish, or all-round usage, provides your customers with the tools they need for culinary success. European manufacturers are renowned for their high-quality steel and craftsmanship.

6. Cookware

Cookware is a kitchen staple. By including a variety of pots and pans in your product line, you cater to the needs of home cooks and gourmet chefs alike. European manufacturers can provide quality and durability, key factors for any cookware range.

7. Kitchen Rugs

Kitchen rugs can add a layer of comfort and style to the kitchen. With European manufacturers, you can explore a range of materials, sizes, and designs, from minimalist to vibrant patterns, creating an offering that complements various kitchen aesthetics.

8. Cutting Boards

Cutting boards are essential in every kitchen. With options for different sizes, shapes, and materials from European manufacturers, you can cater to a variety of customer preferences, whether they’re chopping vegetables for a salad or carving a roast for a family dinner.

9. Grinders

Grinders can elevate the flavor of dishes, whether grinding spices, coffee, or more. European manufacturers can help you provide grinders of different styles and functionalities, from manual to electric, appealing to a range of culinary enthusiasts.

10. Bowls

Bowls are versatile, serving a range of purposes from meal prep to serving. Consider a range of sizes and designs, from soup bowls to mixing bowls. European manufacturers can help you create a line that combines functionality with style.

11. Carpets

Carpets can transform a room, adding warmth and style. By sourcing from European manufacturers, you can offer a range of carpets in various sizes, colors, and textures, catering to different tastes and home decor themes.

12. Blankets

Blankets, whether draped over a couch or folded at the end of a bed, add a cozy touch to any space. European manufacturers provide a variety of fabrics like linen or cotton, allowing you to offer a range that suits different climates and comfort preferences.

13. Decoration

Home decor items can add personality to a space. From wall art to candles to decorative pillows, European manufacturers can provide a diverse selection of items to help your customers create a space that feels uniquely theirs.

14. Furniture

Furniture is a fundamental component of home decor. European manufacturers are known for their quality craftsmanship, allowing you to offer everything from side tables to bookshelves, providing the foundation for any room.

15. Design Elements

Design elements like mirrors, lamps, or vases, add style and function to a room. With European manufacturers, you can offer a range of design elements that suit various home decor styles, helping your customers add the finishing touches to their spaces.

Finding the Perfect European Manufacturers for Your Private Label Home Decor Line with Wonnda

In the fast-paced world of private label home decor, staying on top of trends and meeting customer expectations is paramount. As the private label home decor sector continues to expand, the opportunities to launch a successful homeware line are bountiful. However, one critical challenge stands: finding the right manufacturer for your private label home decor line.

Enter Wonnda. A fully digital tool connecting brands with private label manufacturers and suppliers, Wonnda is your solution to sourcing and launching a private label home decor line using high-quality ‘Made in Europe’ products.

Whether you’re looking to break into kitchenware, home furnishings, or any other private label home decor category, Wonnda streamlines the process of finding and partnering with the right European manufacturers. Our platform offers access to manufacturers who adhere to high-quality standards, helping your private label home decor line shine in the market.

Private label home decor is more than just products—it’s about creating spaces that exude comfort, personal style, and warmth. By choosing Wonnda, you’re choosing a partner committed to helping you bring exceptional private label home decor products to life.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Oliver Allmoslechner
Oliver Allmoslechner is a co-founder of Wonnda, with a passion for bringing new ventures to life. Born and raised in Kitzbühel, Austria, Oliver has lived and worked in cities around the world, including Vienna, Washington DC, Antwerp, Lisbon and Berlin. He started his career with a strong business background, but quickly found his way into coding and venture building. Oliver's special interest lies in enabling small and medium-sized businesses, and he has co-built a number of successful ventures, including, a local experience platform that was acquired in 2020. Oliver's wealth of experience and entrepreneurial spirit make him an invaluable resource for anyone looking to launch their own venture.
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