Sustainable product ideas for your private label business

sustainable product

According to research conducted by the Economist Intelligence Unit, commissioned by WWF, web searches for sustainable products have increased by 71% in the last five years. Needless to say, consumers are looking for more sustainable alternatives to their beloved products. More and more consumers are aware of the environmental impact the products they use in their daily lives can have. As a result, the need for sustainable products with eco-friendly packaging and sustainable production has increased immensely.

Private label brands can use this opportunity to enter the fast-growing sustainability market with their own private label sustainable products. Are you looking for some ideas to launch your own private label brand or extend your product line? Then get inspired by the following popular sustainable product ideas: 

Sustainable sports products

For a lot of people, sports is one of the most important activities in their daily lives, which makes sportswear and equipment an important product category. In order to reduce the negative impact on the environment, consumers have been looking for sustainable alternatives to their sportswear and equipment. A few of the current most popular products are:

  • Sustainable Yoga Mats made from natural or recycled rubber materials 
  • Sustainable sports clothing which is microplastic-free and made from natural materials such as hemp, eucalyptus and beech wood
  • Vegan sports shoes that do not include any animal parts

Sustainable household / cleaning products

Sustainable cleaning products do not only benefit the environment, but also people’s health by being naturally derived, non-toxic, and biodegradable. Cleaning products are also suitable for refillable packaging, which makes them zero-waste products. Here are a few ideas for sustainable cleaning products made from natural non-toxic ingredients: 

  • Handsoap 
  • All-purpose cleaning sprays and disinfectants 
  • Eco-friendly foaming toilet tablets
  • Washing detergent, stain remover and dryer balls
  • Cleaning supplies like sponges, brushes and cloths 
  • Dish soap and natural dishwasher gel, instead of tablets
  • Bath tissue and toilet paper made from natural resources like renewable bamboo and sugarcane waste 
sustainable product

Sustainable personal care products 

In most bathrooms, there are a lot of products containing chemical ingredients in plastic packaging, which have a big impact on the environment. There is a variety of sustainable products derived from natural materials with sustainable packaging that are popular among consumers: 

  • Zero-waste shampoo, conditioner and bodywash bars 
  • Solid bodylotion bar 
  • Vegan toothpaste/toothpowder in eco-friendly packaging 
  • Biodegradable toothbrush made of natural materials such as bamboo instead of plastic
  • Plastic-free razors 
  • Hairbrush made of wood or bamboo 
  • Reusable makeup remover pads 
  • Cream-based deodorants in sustainable packaging 
  • Menstrual cups 

Sustainable kitchen supplies 

The trend to reduce the carbon footprint when prepping, cooking and storing food has become popular in the last few years and there is a great variety of eco-friendly kitchen supplies. A few examples of sustainable products for the kitchen are:

  • Washable kitchen sponges and dishcloths
  • Reusable bee’s wax wrap to store food instead of plastic packaging
  • Reusable silicone food storage bags 
  • Bamboo straws 
  • Reusable coffee filter instead of paper coffee filters
  • Reusable silicone baking mat 
  • Glass food storage containers
  • Silicone storage lids 

Private label manufacturers for sustainable products 

Are you interested in leveraging the fast-growing sustainability market with these sustainable products but don’t know how to produce them? Whether you’re an aspiring startup entrepreneur with an innovative product idea, or an existing retailer looking to diversify your assortment with your own sustainable products, launching your own sustainable brand through private label or contract manufacturing could be just the step you need to take your business to the next level.

Start your own private label sustainable product line with wonnda

Here at wonnda we work with top sustainable European producers for private labeling and contract manufacturing. The first step in getting your sustainable products to market is probably the most crucial – finding the right production partner for your project. The great advantage of is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product.

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