What is private label?
A private label corresponds to a manufacturer who creates customized products for third parties to sell under their brand. In other words, the manufacturer gives you the freedom to choose the formula, customization, or design of the product they manufacture for your brand.
This personalized product will then be sold exclusively by this one retailer/re-seller who ordered the product. You get ease in production while being able to do small customizations in your packaging and formula.
Private label production is the best of both worlds. You get the ease of producing a “generic” product, with the option to make customizations and to make your product unique. In other words, the machinery for the production is already set, making it easier and faster to produce and giving also lower minimum order quantities while giving you the opportunity to personalize some aspects of the product.
Some of the advantages of private label production include:
- Lower MOQs
- Simplified production process that makes the production cheaper
- Faster production cycle
- Customizations are available for your product to be personalized
What is a manufacturer?
By definition, a manufacturer is a person or a company who will be in charge of producing goods for one or more external companies, or even for their own brand. Your brand will make a deal with this company, and include contractual details in the deal, such as:
- Price to sell the product
- Deadline for the production
These details are the guidelines of the production, and the manufacturer will follow them and deliver your product at the desired location, for you to sell and distribute.
Big multinational companies who are already established in the market and have a stable product line that is not often innovative, typically have their own contract producers, and don’t rely on external manufacturing. Some multinational companies will rely on producers to search for products they cannot produce themselves, or because it may be cheaper to outsource it other than producing it yourself.
However, for small and medium size companies, outsourcing the production is the best way to go. You can find out the perfect manufacturer all by yourself, through databases in the internet, but they can be hard to contact and negotiate with. Between language barriers, cultural differences, and other disagreements, we know that finding the perfect manufacturer can be the reason many people give up on starting their product line and making their dream come true.
Thats why Wonnda is an essential step of the process when outsourcing production. You tell us a little bit about what you want to produce, including some basic details that can always be adjusted later, and we will find you the best manufacturer match.
Producing private label in Europe
The first step in getting your product in the market is probably the most crucial – finding the right production partner for your project. Findind the perfect manufacturer can be a challenge for starting companies, but establishing a good relationship with a producer since the beginning is essential for the health of the company and to avoid future problems with production.
Searching for the right manufacturer all by yourself can be a bit of a challenge in the beginning, especially if you’re not familiar with the market and is just starting your first product line. When the time comes, Wonnda is perfect for the job.
Our platform is full of the best European manufacturers for private label products, all in one place, and you don’t even have to choose by yourself. Fill out the request form and tell us a little bit more of your idea, with as much detail as possible, and we will make sure to pair you with the perfect match, to start production, and all of it totally free of cost!
Let Wonnda find the perfect manufacturer for you
Are you interested in launching your own brand but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea or an existing retailer looking to diversify your assortment with your own products, launching your own brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.
Here at wonnda, we work with top European producers for private labeling and contract manufacturing. The great advantage of sourcing with Wonnda is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then fill out the form and start the production of your dream product with the best European manufacturers.