Supplement Trends 2024: What to Look Out for in the Coming Year

Updated on March 14, 2024
In this article
In this article

Key takeaways:

  • Plant-based, immune-boosting, stress management, and sustainable supplements will dominate the market in 2024, reflecting consumer health and environmental concerns.
  • Look for adaptogens, mushrooms, and herbs in formulations, with a focus on personalized solutions driven by technology.
  • Expect more convenient options like gummies and powders alongside traditional pills, catering to consumer preferences for easy integration into daily routines.

What Are Supplements?

Supplements are products that are designed to supplement or add to the nutrients that are already present in a person’s diet. They can come in a variety of forms, such as pills, powders, liquids, and even gummies. Supplements can be made from a range of ingredients, including vitamins, minerals, herbs, amino acids, and other substances.

They are often used to address nutrient deficiencies, support overall health and wellness, or target specific health concerns. With a wide range of supplements available on the market, it can be challenging to navigate the many options and determine which ones may be most beneficial for your health and wellness goals.

5 Supplements Trends to Look Out For in 2024

1. Plant-Based Supplements

Plant-based supplements have been steadily gaining popularity in recent years, and this trend is expected to continue in 2024. More and more consumers are turning to plant-based alternatives due to health and environmental concerns. Look out for supplements made from ingredients such as turmeric, ashwagandha, and other adaptogens, which have been gaining popularity in the wellness space.

2. Mushroom Coffee and Collagen

Mushroom coffee is gaining popularity for its health benefits and lower caffeine content, while collagen supplements continue to grow, with a 10.2% annual increase, partly due to their benefits for skin, hair, and joint health. Collagen supplements are widely recognized for its benefits in the asian cultures.

3. Mental Wellbeing

More young people are paying attention to supplements that help with mental health. This shift towards valuing mental wellness is making supplements for boosting energy, mood, and thinking skills more popular. It’s all part of a bigger change where taking care of our minds is becoming just as important as taking care of our bodies.

4. Stress Management Supplements

With more people facing stress due to things like health scares and money worries, there’s a bigger push for supplements that help with stress management. This shows a move towards health products that meet specific needs, using natural ingredients whenever possible. For stress relief, several supplements have shown promise in research and traditional medicine:

  • L-Theanine: Found in green tea, L-theanine may help lower stress, improve focus, memory, and sleep quality. It’s recommended in doses of 200 to 400 mg per day​​.
  • Magnesium: A mineral involved in numerous bodily processes, magnesium has been linked to improved stress and anxiety levels, especially in people with mild anxiety. Foods rich in magnesium include spinach, almonds, and avocados, but supplements are also available​​.
  • Melatonin: Known for its sleep-inducing properties, melatonin may also lower anxiety, particularly in people undergoing surgery. It comes in various forms, including tablets and drops​.

5. Sustainable and Ethical Supplements

Consumers are becoming increasingly conscious of the impact their purchasing decisions have on the environment and society. In 2024, we can expect to see more companies offering sustainable and ethical supplements. This includes using eco-friendly packaging, responsibly sourced ingredients, and supporting ethical labor practices.

Sourcing Supplements With Wonnda

Wonnda offers a specialized sourcing solution for supplement brands looking to find high-quality and trusted suppliers. With its extensive network of verified suppliers and manufacturers, Wonnda can help supplement brands find the right ingredients and formulations to meet their unique needs.

Brands can easily connect with suppliers on the platform, order samples, and manage the entire collaboration process using Wonnda’s complete software suite. With Wonnda, supplement brands can ensure they are sourcing the best ingredients from trusted suppliers, ultimately leading to better quality products and satisfied customers.

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Supplement Industry Shifts in 2024

As people become more conscious of their health and wellbeing, the demand for supplements is on the rise. Consumers are seeking out natural and organic ingredients, with a focus on plant-based products. In 2024, we can expect to see more supplement companies incorporating adaptogens, mushrooms, and herbs into their products. These ingredients are known for their ability to improve immune function, reduce stress, and promote overall health.

Formulations will also see a shift in 2024, with an emphasis on personalized and targeted solutions. Consumers are seeking out supplements that cater to their specific needs, such as digestive health, joint support, or mental clarity. This trend towards personalized solutions is being driven by advancements in technology, with companies leveraging data and AI to create tailored products.

Finally, delivery methods will also play a significant role in supplement trends for 2024. Traditional pill-based supplements will continue to dominate the market, but we can expect to see more innovative delivery methods, such as gummies, powders, and drinks. These formats offer convenience and variety, making it easier for consumers to incorporate supplements into their daily routine.

Overall, the supplement industry is set to experience significant growth in 2024, with a focus on natural and personalized solutions, and innovative delivery methods. As always, it’s essential to do your research and consult with a healthcare professional before adding any new supplements to your routine.


The supplement industry is constantly evolving, and in 2024, we can expect to see even more exciting trends and innovations. From plant-based supplements to personalized nutrition, the industry is responding to consumer demand for health and wellness products. By staying up-to-date on these trends, you can make informed decisions about which supplements to incorporate into your routine.

Create your next product line with Wonnda

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Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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