Supplement Trends 2023: What to Look Out for in the Coming Year

In this article
In this article

As people become more conscious of their health and wellbeing, the demand for supplements is on the rise. Consumers are seeking out natural and organic ingredients, with a focus on plant-based products. In 2023, we can expect to see more supplement companies incorporating adaptogens, mushrooms, and herbs into their products. These ingredients are known for their ability to improve immune function, reduce stress, and promote overall health.

Formulations will also see a shift in 2023, with an emphasis on personalized and targeted solutions. Consumers are seeking out supplements that cater to their specific needs, such as digestive health, joint support, or mental clarity. This trend towards personalized solutions is being driven by advancements in technology, with companies leveraging data and AI to create tailored products.

Finally, delivery methods will also play a significant role in supplement trends for 2023. Traditional pill-based supplements will continue to dominate the market, but we can expect to see more innovative delivery methods, such as gummies, powders, and drinks. These formats offer convenience and variety, making it easier for consumers to incorporate supplements into their daily routine.

Overall, the supplement industry is set to experience significant growth in 2023, with a focus on natural and personalized solutions, and innovative delivery methods. As always, it’s essential to do your research and consult with a healthcare professional before adding any new supplements to your routine.

What Are Supplements

Supplements are products that are designed to supplement or add to the nutrients that are already present in a person’s diet. They can come in a variety of forms, such as pills, powders, liquids, and even gummies. Supplements can be made from a range of ingredients, including vitamins, minerals, herbs, amino acids, and other substances.

They are often used to address nutrient deficiencies, support overall health and wellness, or target specific health concerns. With a wide range of supplements available on the market, it can be challenging to navigate the many options and determine which ones may be most beneficial for your health and wellness goals.

5 Supplements Trends to Look Out For in 2023

1. Plant-Based Supplements

Plant-based supplements have been steadily gaining popularity in recent years, and this trend is expected to continue in 2023. More and more consumers are turning to plant-based alternatives due to health and environmental concerns. Look out for supplements made from ingredients such as turmeric, ashwagandha, and other adaptogens, which have been gaining popularity in the wellness space.

2. Immune-Boosting Supplements

With the ongoing COVID-19 pandemic, consumers are more focused than ever on maintaining a healthy immune system. In 2023, we can expect to see an even greater demand for immune-boosting supplements. Look out for products containing ingredients such as elderberry, vitamin C, and zinc, which have been shown to support the immune system.

3. Personalized Supplements

Personalized nutrition has been a growing trend in recent years, and in 2023, we can expect to see more companies offering personalized supplements. These supplements are tailored to an individual’s unique needs, based on factors such as age, sex, lifestyle, and health goals. With advancements in technology and data analysis, personalized supplements are becoming more accessible and affordable.

4. Novel Delivery Methods

Innovative delivery methods are another trend to watch out for in 2023. While traditional pills and capsules remain popular, more and more companies are experimenting with novel delivery methods such as gummies, powders, and liquids. These delivery methods offer unique benefits such as faster absorption and better taste.

5. Sustainable and Ethical Supplements

Consumers are becoming increasingly conscious of the impact their purchasing decisions have on the environment and society. In 2023, we can expect to see more companies offering sustainable and ethical supplements. This includes using eco-friendly packaging, responsibly sourced ingredients, and supporting ethical labor practices.

Sourcing Supplements With Wonnda

Wonnda offers a specialized sourcing solution for supplement brands looking to find high-quality and trusted suppliers in Europe. With its extensive network of verified suppliers and manufacturers, Wonnda can help supplement brands find the right ingredients and formulations to meet their unique needs.

Brands can easily connect with suppliers on the platform, order samples, and manage the entire collaboration process using Wonnda’s complete software suite. With Wonnda, supplement brands can ensure they are sourcing the best ingredients from trusted suppliers, ultimately leading to better quality products and satisfied customers.


The supplement industry is constantly evolving, and in 2023, we can expect to see even more exciting trends and innovations. From plant-based supplements to personalized nutrition, the industry is responding to consumer demand for health and wellness products. By staying up-to-date on these trends, you can make informed decisions about which supplements to incorporate into your routine.

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About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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