Beauty Supplements – the science behind the trend

In this article
In this article

Disclaimer: The information provided in this article does not represent the health advice offered by Wonnda. All information is based on external sources, and Wonnda does not guarantee the complete accuracy of the information represented. If you are interested in obtaining further information, we ask you to contact your local health authority.

What are beauty supplements?

Beauty supplements can come in many shapes and sizes and are taken orally to improve the health and look of skin, hair, or nails. The concept is to give your body the necessary tools and supplements to make you look as beautiful and fresh as possible. They are absorbed by the bloodstream and carried to the deepest layer of the skin.

Your skin is the largest organ of the human body and is constantly regenerating itself. The skin is made out of three main layers – the epidermis, dermis, and hypodermis – and the epidermis, the outer layer, is constantly being worn out by our touch and the natural exfoliations of daily life. When the outer layer is exfoliated and the dead skin comes off, the bottom layers of the skin – the dermis – come out, with fresh skin cells and refresh the appearance of your skin.

The supplements are rich in vitamins and nutrients that your body needs to produce healthy skin cells, so when the outer skin gets worn off, the bottom layer that comes out is healthy and looking as good as it gets.

The rise of the beauty supplement market

As people started to care more for their well-being and health, the use of beauty supplements rose and is now a promising market for the future. The global women’s health supplements market is expected to reach 6.8 billion dollars by 2024 and was highly boosted by the 2020 pandemic, which increased the awareness of health and wellness. Women are known for taking care of their health and looking a lot more than men, and that’s why the beauty supplement market is targeted toward them, making beauty supplements for men a niche market that is so far unexplored.

According to the consumer survey performed by the Council of Responsible Nutrition, in 2019, the most popular dietary supplements among adults are multivitamins, vitamin D, vitamin C, protein, calcium, vitamin B, vitamin B complex, omega-3 fatty acids, green tea, magnesium, probiotics, iron, vitamin E, and turmeric. All of these supplements can be found naturally in foods and beverages, but it can be hard to have a balanced diet on a busy schedule, so people take beauty supplements to supplement their diet and make sure they have all the vitamins, minerals, and other elements for optimal body health.

Types of beauty supplements

Beauty supplements can come in multiple shapes and forms, to fit everyone’s different diet and lifestyle. Every shape is absorbed by the body in a different way. While powders, oils, and stick packs are made to be mixed with other foods and drinks and incorporated into the diet, gummies, capsules, and pills should be taken at a controlled amount on a regular schedule, and on-the-go beverages are made to give that health boost for those who don’t have a fixed schedule and are always on the go!

The most common ones are:

  • Gummies and gummie bears
  • Capsules
  • Powders
  • Individual stick packs
  • Pills
  • On-the-go beverages
  • Oils

They can also be categorized by the purpose, such as skin care, nail care, hair care, overall health, and others. But don’t be afraid to be creative and make something different! Maybe your innovative idea is everything that was missing from the supplement market.

Ingredients that you should include in your beauty supplement line

But what ingredients should you look for while building your brand? What should be included to give your consumers the best results? Here are some examples of components that will help people achieve maximum potential:

Hyaluronic acid

Hyaluronic acid or HA is a substance found naturally in our bodies, and serves multiple functions in the human body, such as wound repair, granulation, cell migration, and skin healing. In short, it’s a gel-like substance that quite literally lubricates the body from the inside, cushioning joints, assiting the eye movements, and acting as a protective agent in the connective tissue.

When taken as a supplement, HA is known for its benefits to the skin and can help it look younger and healthier, hydrating the skin from the inside, while reducing the appearance of fine lines and wrinkles, speeding up the healing process of scars, and improving skin flexibility and overall vitality.


By definition, antioxidants are naturally occurring chemicals present in foods that serve as a defense against normal byproducts of metabolism that occur in our bodies. Basically, they give the body all the necessary weapons to fight against the threats to life, such as pollution and smoke, and help our body function better.


Our body is full of bacteria, and there is a balance between the ones that are good and the ones that are bad for us. Probiotics are live bacteria that are good for the function of the body, especially the digestive system. They are part of the intestinal flora and are the helpful workers that keep your guts healthy and working.

After we take strong medication such as antibiotics or go through great stress, or perhaps don’t have a rich and balanced diet, the bacteria in our body can be dysregulated, and we end up with more bad bacteria than good. In those moments, a good probiotic will help you build back your flora and bring back the good bacteria to keep your body working.

For women, that have a delicate and balanced ecosystem in their private areas, the dysregulation of good and bad bacteria can cause infections, itchiness, and rough dry skin, so it’s important to give your body all the necessary tools to keep working properly and take probiotics when needed.


Collagen is a protein that is one of the main foundations of our skin as well as bones, muscles, and tendons. Our body contains more collagen than any other protein and makes up 75% of our skin’s support structure. Research suggests that certain types of collagen improve the appearance of the skin, especially aging skin increasing skin elasticity as well as helping it to hold onto moisture and improve the density of collagen fibers within the skin. Collagen is also said to increase hair density as well as nail growth.

European brands to take inspiration from

vitl logo

Vitl is a Uk-based cosmetic supplement brand formulated by experts that believes that every person is unique, and so should their supplements and vitamins. They allow you to take a consultation with body health tests and tailor a supplement diet made just for you, targeting your problems and goals, and making your body the healthiest it can be.

les miraculeux logo

This french vitamin brand has the most nutritious gummies you will ever try. Their pure plant-based formulas are rigorously selected to offer the best possible concentration of active ingredients and are methodically manufactured for impeccable quality and hygiene standards.

phudas+ logo

This capsule supplement line from Finland is made with only the purest essential ingredients. They believe that well-being is a way of life, and supplements should be free from all sorts of unnecessary additives. Take Finnish-quality products to improve your well-being while protecting and respecting the environment.

Did you know you can start your very own beauty supplement line with Wonnda?

In the platform, we can match you with the perfect manufacturer to produce all sorts of beauty supplements and bring your idea into reality!

Are you interested in leveraging these trending products but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea, or an existing retailer looking to diversify your assortment with your own products, launching your own brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.

Here at wonnda, we work with top European producers for private labeling and contract manufacturing. The first step in getting your supplement product to market is probably the most crucial – finding the right production partner for your project. The great advantage of is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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