10+ Dietary Supplement Trends For Your Health & Fitness Brand

Updated on May 18, 2023
In this article
In this article

The dietary supplement market is on a steep incline, expected to accelerate in size as consumers increasingly prioritize their health and wellness. Particularly in the wake of the pandemic, people were turning to dietary supplements to enhance their overall well-being. According to a report by FrieslandCampina Ingredients, this trend is set to continue post-pandemic, with consumers utilizing dietary supplements to support their fitness goals and maintain their sleep, digestive, and mental health.

As per ADM reports, there’s a growing demand for personalized supplements tailored to specific nutritional preferences. This presents a golden opportunity for private label nutrition brands to cater to these health-conscious consumers. If you’re contemplating diversifying your private label supplement line, or even venturing into this flourishing market with your private label supplement brand, you’re in the right place! Here are four popular dietary supplement trends to consider for 2022:

What are superfoods?

Superfoods are foods and beverages rich in nutrients and good for a person’s diet. They are usually plant-based, such as grains, berries, and produce, but these nutrient-dense foods can also be found among fish, meat, or dairy. Superfoods are not a food category per see, but a categorization to identify foods that should be introduced into one’s diet to improve overall health. Also called power foods, they have a variety of nutrients, but should not be used as a replacement for a balanced diet. In order for a superfood to work and do its best job, it should be combined with a healthy diet that includes a variety of grains, protein, vegetables, dairy, and fruits.

These foods are rich in antioxidants, vitamins, fiber, minerals, phytochemicals, and proteins, and can help prevent heart disease and diabetes, improve digestion, and give you a better life overall. For people with a busy schedule, that have an active lifestyle and like to take care of their body, superfood supplements can be the answer to a healthy and balanced lifestyle, without spending too much time thinking about what you’re going to eat next.

1. Immune Support Dietary Supplements

In the post-pandemic world, consumers are becoming more proactive about their health, and immunity-boosting dietary supplements are on the rise. High on their list are supplements rich in vitamin C, vitamin D, zinc, and magnesium, each known for their immunity-enhancing properties. Vitamin C, for example, is a powerful antioxidant that can strengthen your body’s natural defenses. Vitamin D, often associated with bone health, also plays a significant role in immune system function. Zinc is essential for immune cell function and cell signaling, while magnesium helps maintain a healthy immune response.

In addition to these, probiotic supplements are gaining traction due to their multifaceted benefits. These supplements support microbiome or gut health, which plays a pivotal role in maintaining a robust immune system. Moreover, probiotics have also shown positive effects on skin and heart health, making them a versatile addition to any dietary supplement line.

2. Sleep Support Dietary Supplements

The importance of a good night’s sleep and effective stress management has never been more apparent to consumers. This awareness has led to a surge in demand for sleep support supplements. Products like sleep gummies containing magnesium and melatonin are gaining popularity.

Magnesium plays a role in supporting deep, restorative sleep by maintaining healthy levels of GABA, a neurotransmitter that promotes sleep. Melatonin, on the other hand, is a hormone that tells your body when it’s time to head to bed. Together, they make a powerful combo that can help users improve their sleep quality, making these supplements a trending choice for 2022.

3. CBD Dietary Supplements

Mental health is receiving increased attention, and consumers are turning towards more natural ways to support their mental well-being. CBD supplements are one such product, known for their potential to alleviate anxiety and depression. Additionally, dietary supplements fortified with mood-boosting vitamins like B12 and vitamin D are becoming more popular. Vitamin B12 is known to aid the brain in producing serotonin, a chemical responsible for regulating mood, while vitamin D deficiencies have been linked to depression.

These 4 Dietary Supplements Are Perfect for Your Private Label Brand
10+ Dietary Supplement Trends For Your Health & Fitness Brand 17
These 4 Dietary Supplements Are Perfect for Your Private Label Brand
10+ Dietary Supplement Trends For Your Health & Fitness Brand 18

4. Collagen Dietary Supplements

Furthermore, private label collagen supplements are rising in popularity due to their extensive benefits. Collagen, a protein found abundantly in the body, can support skin health by reducing wrinkles and dryness. It also helps maintain the integrity of your cartilage, which protects your joints, making it a beneficial supplement for a wide range of consumers. If you plan to have your collagen supplements manufactured, this is definitely a trend that’s here to stay.

5. Vegan Dietary Supplements

The vegan lifestyle is gaining momentum, and along with it, the demand for vegan-friendly dietary supplements. These products address nutritional deficiencies that can arise from a vegan diet, such as Vitamin B12, iron, calcium, and omega-3 fatty acids. Moreover, with consumers becoming more conscious of their choices, vegan versions of popular dietary supplements are also set to see a surge in demand in 2022. These supplements ensure that individuals following a vegan lifestyle don’t have to compromise on their nutritional intake, further expanding the potential market for dietary supplement brands.

6. Vitamin & Nutraceutical Gummies as a new form for supplements

One of the most prominent supplement trends in recent years is Vitamin & Nutraceutical Gummies. Not only are they enjoyable to consume, but they also allow for easy absorption of vitamins and nutrients. They appeal to both children and adults alike, making them a versatile addition to any product line. For a brand, adding these to your offerings can help increase market share and reach a broader audience. Plus, sourcing these private label vitamin gummy supplements from reliable manufacturers via Wonnda ensures quality and consistency.

7. Mushroom Supplements

Mushroom supplements have gained popularity due to their numerous health benefits, including immunity boosting and anti-inflammatory properties. The fact that these supplements come from a natural source appeals to the growing consumer demand for organic and clean-label products. Sourcing mushroom supplements from private label manufacturers allows health & fitness brands to respond to these supplement trends swiftly and capitalize on their growing popularity.

8. Eye Health Supplements

As screen time increases in the digital age, eye health supplements have become more critical than ever. These supplements, often rich in antioxidants like lutein and zeaxanthin, help protect eyes from the harmful effects of blue light and aging. Adding these supplements to your product line means catering to a growing consumer need, increasing your brand relevance and product range.

9. Bone Health Supplements

Bone health supplements, rich in Calcium and Vitamin D, have always been staple supplement trends. As the global population ages, demand for these supplements is set to rise. Sourcing these private label supplements through Wonnda ensures you meet this demand with high-quality products, helping your customers maintain strong, healthy bones while also reinforcing your brand as one that prioritizes overall wellness.

10. Supplements for Libido & Sexual Wellness

The supplement trends for libido and sexual wellness have grown significantly in the past few years, reflecting a societal shift towards open discussions around sexual health. These supplements offer potential benefits such as enhanced performance and increased energy. By offering private label supplements in this niche, brands can cater to a vibrant and growing market, solidifying their position as a comprehensive health and wellness provider.

11. Supplements for Hair and Nails

People are increasingly seeking supplements that support hair and nail health, with ingredients like biotin, keratin, and collagen leading the charge. This shift is part of a broader trend towards beauty from within, where consumers look for products that support their appearance in a holistic, health-focused way. Adding these hair and nails private label supplements to your product line opens up opportunities for your brand in the thriving beauty supplement market.

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About the author
Oliver Allmoslechner
Oliver Allmoslechner is a co-founder of Wonnda, with a passion for bringing new ventures to life. Born and raised in Kitzbühel, Austria, Oliver has lived and worked in cities around the world, including Vienna, Washington DC, Antwerp, Lisbon and Berlin. He started his career with a strong business background, but quickly found his way into coding and venture building. Oliver's special interest lies in enabling small and medium-sized businesses, and he has co-built a number of successful ventures, including herzregion.com, a local experience platform that was acquired in 2020. Oliver's wealth of experience and entrepreneurial spirit make him an invaluable resource for anyone looking to launch their own venture.
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