These Supplements trends will make your private label brand a success

The dietary supplement market has experienced rapid growth since the start of the pandemic and is estimated to double in size within the next few years. Amidst the pandemic, consumers have focused more and more on their wellbeing and have turned to dietary supplements to boost their health. A report by FrieslandCampina Ingredients has stated that consumers will continue using supplements to support their fitness goals, as well as maintain their sleep, digestive and mental health, even after the pandemic is coming to an end. 

ADM reports that consumers are looking for personalized supplements tailored to their specific nutritional preferences, which constitutes an opportunity for private label nutrition brands to meet these health-conscious consumers’ needs. Are you looking to diversify or extend your private label supplement line or even enter this fast-growing market by launching your own private label supplement brand? Then you have come to the right place! To turn your private label supplements into a success check out the most popular supplement trends in 2022: 

Immune Support Supplements

In the aftermath of the pandemic, consumers are looking to support their immune system with immunity-boosting supplements containing vitamin C, vitamin D, zinc and magnesium. Probiotics supplements have gained popularity by not only supporting microbiome or gut health, but also showing positive effects on the immune system as well as skin and heart health. 

Sleep Support Supplements

Sleep and stress support supplements are considered key dietary supplements as consumers are more aware of the impact that the quality of their sleep and their stress level has on the rest of their body and their overall health. The demand for sleep gummies containing magnesium and melatonin, has been increasing in the last few years and is set to become a trending dietary supplement in 2022. 

CBD and Collagen Supplements

Mental health plays a key role in people’s wellbeing and consumers are opting for more natural ways to support their mental health and boost their mood. Gummy vitamins are known to boost one’s mood as vitamin B12 and vitamin D have been linked to mental health, but also supplements containing ingredients such as CBD are used to support one’s mental and cognitive health.

Another trend likely to be adopted by a lot of consumers in 2022, is the use of collagen supplements. An analysis conducted by Grand View Research has added collagen supplements to the list of supplement trends, as the collagen space is estimated to grow by 9% annually. Collagen is gaining popularity because it can be used for a variety of cases such as to improve skin, hair, and joint health. 

Vegan Supplements

With the vegan lifestyle becoming more and more popular, the demand for supplements preventing nutritional deficiencies when adopting a vegan diet, as well as vegan versions of dietary supplements, is set to increase in 2022. 

Private label manufacturers for dietary supplements

Are you interested in leveraging this fast-growing market with these dietary supplement trends but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea, or an existing retailer looking to diversify your assortment with your own products, launching your own dietary supplement brand through private label or contract manufacturing could be just the step you need to take your business to the next level.

Start your own private label supplements line with wonnda

Here at wonnda we work with top European producers for private labeling and contract manufacturing. The first step in getting your supplement product to market is probably the most crucial – finding the right production partner for your project. The great advantage of is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product.

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