European Alibaba Alternatives 2024: 9 B2B Sourcing Platforms For Your Brand

Updated on February 8, 2024
In this article
In this article

Key takeaways:

  • Challenges of Sourcing with Alibaba: Issues include overwhelming selection, language and cultural barriers, and a focus on Asian manufacturers, which may not align with brands seeking European quality and sustainability.
  • European Alibaba Alternatives: The article lists nine alternatives to Alibaba for sourcing products in Europe, focusing on regional advantages like quality, innovation, and sustainability.
  • Advantages of Sourcing in Europe: Benefits include enhanced communication, high-quality craftsmanship, innovation, sustainability, shorter lead times, and reduced shipping costs.

What is Alibaba?

Alibaba is a Chinese multinational conglomerate. The company is a well-known B2B online marketplace that facilitates global trade by connecting businesses with manufacturers and suppliers across a wide range of industries. Brands can use Alibaba to source various products at competitive prices, often benefiting from the platform’s extensive selection and large-scale production capabilities.

Most of Alibaba’s suppliers are located in China. As the Covid crisis emerged, it has become increasingly challenging to source from Asia, China in particular. Disrupted supply chains and rising prices affected the operations of thousands of global businesses.

Alibaba Alternative Europe - Best B2B Platforms for Product Sourcing
China-based Alibaba is the largest B2B platform globally, but many European suppliers prefer domestic solutions like

What are the challenges when sourcing with Alibaba?

  1. Alibaba’s vast selection can sometimes be overwhelming and make it difficult for brands to identify quality manufacturers that align with their values and requirements.
  2. Cultural and language barriers can present challenges in communication, potentially leading to misunderstandings and delays in production.
  3. Alibaba primarily features Asian manufacturers, which may not align with a brand’s desire for “Made in Europe” products, often associated with higher quality standards, innovation, and sustainability.

Why you should look for Alibaba Alternatives in Europe

In the ever-evolving global trade landscape, it is essential for businesses to consider Alibaba alternatives, particularly when seeking European manufacturers and suppliers. Despite Alibaba’s numerous advantages, the platform’s primary focus on Asian suppliers may not cater to the specific needs of brands searching for “Made in Europe” products.

European suppliers are not as frequently represented on Alibaba, which could limit a brand’s access to the high-quality craftsmanship, innovation, and sustainability often associated with European production.

By exploring European Alibaba alternatives, businesses can better align with their regional preferences and values, fostering stronger connections with manufacturers who understand their local market dynamics. In turn, this may result in improved communication, enhanced product quality, and more sustainable and ethical production practices, ultimately contributing to a brand’s success and reputation in the long run.

9 European Alibaba Alternatives To Source Products in Europe

1. Wonnda: The New European Alibaba Alternative for Private Label & Custom Products

Best European Alternatives for Alibaba - Source Your Product in Europe
European Alibaba Alternatives 2024: 9 B2B Sourcing Platforms For Your Brand 5

Have you ever wondered why there is no European Alibaba alternative for sourcing private label & custom products? That was the reason why Wonnda was developed. Built as a private label & custom product development platform for Europe, brands and B2B buyers can use Wonnda to source “Made in Europe” products with a network of curated manufacturers.

On Wonnda, you can find European private label, white label, and contract manufacturers for custom products, as well as other needed suppliers that make your own product line come true. Wonnda acts as a 100% digital collaborative sourcing tool, which means that you can also book expert services just as designers, fulfillment solutions and many more.

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Alternatively, you can share your product request as a tender/RFP (= Request for Proposal) on the platform and get matched with multiple suppliers that are able to produce for your brand. Similar to Alibaba, Wonnda is able to connect you with the right manufacturer for your product idea. Built on an innovative software solution, Wonnda is more than just a marketplace. On Wonnda, you have everything in one central spot: From your initial product idea until the product is manufactured and in your warehouse.

2. Europages (B2B Listing platform)

Europages is a European B2B directory. The international database is made out of 5 terabytes of combined and processed data, gathering approximately 2.6M companies mainly from European countries. You can find, select and contact companies from all over Europe, filtering by category, country, and region.

The platform does not focus on contract manufacturing or private labels. It is a general listing platform for B2B contacts. It might get a bit confusing if the companies listed are doing private label, wholesale, or just re-selling. If you are looking for a platform that focuses solely on the manufacturing of consumer products, private label and white label, you should sign up on Wonnda. Also, Visable, the company behind Europages and “Wer liefert was” is in talks of being acquired by Alibaba, which may affect businesses on the platform.

3. Fashion TIY

Present in most European countries, Fashion TIY is considered one of the biggest wholesale platforms for consumer goods in Europe, providing wholesale sourcing for low-cost clothing, fashion accessories, beauty, homeware, etc. After years of market experience and study of customer relationships, Fashion TIY has become more than a marketplace, providing such as self-operated and non-repeating products at a competitive price, with strict control and after-sale services, and timely customer service and customized service.

4. Wer Liefert Was

The leading wholesale platform for the region of Germany, Austria, and Switzerland, WLW helps small and medium-sized companies to use e-commerce in their favor and connect them with the B2B customer. Counting all the domains (,, and, the platform reaches 1.4 million buyers and 620K providers every month. Also, such as Europages, Wer liefert was belongs to the company “Visable” in Hamburg. The company behind Europages and “Wer liefert was” is in talks of being acquired by Alibaba, which may affect businesses on the platform.

5. Esources

B2B Wholesale Platform Europe
European Alibaba Alternatives 2024: 9 B2B Sourcing Platforms For Your Brand 6

One of the UK’s largest wholesale databases of verified wholesale suppliers, dropshippers, wholesale offers and trade leads is made to help you source wholesale merchandise. Buyers can identify business partners and send requests.

6. Ankorstore

Founded in 2019, Ankorstore is a French B2B marketplace that connects brands and independent creators with small and medium-sized retailers & concept stores all over Europe. Ankorstore is present in 33 countries and has offices in France, Spain, Germany, the UK, the Netherlands, and Sweden. Today, more than 250,000 retailers and 20,000 brands are registered on the platform, making it the perfect place to find independent brands for your own store.

Ankorstore’s marketplace focuses on finding inventory through an ever-growing selection of curated brands, and a thriving community that benefits the retailers and the brands equally. However, Ankorstore is not suitable if you are a brand and looking for suppliers for your own product line (private label/contract manufacturing). There is another platform similar to Ankorstore, which was originally founded in the US – The differences between Faire and Ankorstore were covered in a separate article.

7. World Trade

World Trade is one of the biggest B2B platforms in the world, and one of the most relevant ones in Europe. With 10 years of market expertise in digital branding and web development, the platform now counts over 500.000 registered users, including suppliers, and companies from different countries. The database concentrates millions of potential wholesalers, buyers, and sellers, and provides all the necessary information for those who are sourcing for production.

8. Orderchamp

A European wholesale e-commerce platform similar to Ankorstore that connects independent retailers and brands to facilitate the business exchange between the two parts. The digital platform connects more than 100.000 retailers across Europe with 6.000 brands, while facilitating the transactions through a safe payment method.

But also similar to Ankorstore and Faire, Orderchamp is not suitable if your plan to source a manufacturer for your own product line – it’s a wholesale platform to discover brands for your own store. Or if you are a brand, you can sell B2B to stores.

9. Eurowholesale

Eurowholesale offers a solution for dropshippers. They claim to have thousands of products in their European warehouse. They do not focus on private label, but focus more on a wholesale re-selling model. Eurowholesale is for sure a good starting point for everyone who wants to get started with dropshipping rather than starting their own private label brand from scratch.

Advantages of Sourcing Your Product Line in Europe

European suppliers offer unique advantages to businesses:

  • Enhanced communication and cultural affinity for easy expansion.
  • Exceptional craftsmanship ensures top-notch products for customers.
  • Focus on innovation, sustainability, and ethical production aligns with responsible supply chain needs.
  • Shorter lead times and reduced shipping costs by sourcing closer to target markets.
  • Easier access to the affluent European market supports growth.

Nearshoring to Europe is a growing trend embraced by many brands. Leveraging these benefits helps businesses create stronger supply chains for long-term success.

Wonnda is the European Sourcing Platform for Private Label & Contract Manufacturing

Digital Product Sourcing Solution - Alibaba Alternative for Europe
Wonnda offers a digital solution from the first product idea until a product is manufactured

With its focus on European manufacturers and commitment to quality, Wonnda is the ideal choice for businesses seeking a reliable and efficient wholesale sourcing platform. Its user-friendly interface, extensive supplier network, and advanced features make it the best alternative for Alibaba.

Fastest Growing B2B Platform
Wonnda’s rapid growth in the European market is a testament to its effectiveness as a wholesale sourcing solution. By connecting brands with trusted and verified suppliers, Wonnda ensures that businesses can find the right partners with ease.

Trusted and Verified Suppliers
Wonnda’s stringent supplier verification process guarantees that brands can confidently source their products from reliable manufacturers. This focus on trust and quality sets Wonnda apart from other Alibaba alternatives.

High Match Rate
With an impressive 80% match rate between buyers and suppliers, Wonnda ensures that businesses can quickly find the right partners for their product lines. This efficiency saves time and resources, enabling companies to launch their products faster.

Trustpilot review

Wonnda offers a wide array of manufacturers and suppliers, especially in Europe, that meet our standards for quality and reliability.

– David T.

Private label buyer from Austria

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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