European Alibaba Alternatives 2023: 9 B2B websites to check out

What is Alibaba?

It is one of the biggest B2B platforms in the world. It connects buyers with suppliers and manufacturers. Most of Alibaba’s suppliers are located in China. Currently, European manufacturers do not use Alibaba very frequently, that’s why many businesses are looking for a Alibaba alternative in Europe.

What is a B2B wholesale platform?

Wholesale is a kind of business in which the sellers will focus on selling big amounts at the lowest possible price while having a profit margin. In these businesses, whose main target is usually retailers, the wholesalers typically have a minimum order quantity for the amount of product they want to sell. In other words, retailers will go to either online platforms or wholesale markets and buy in bulk to resell to customers. The wholesalers will buy straight from the manufacturers, guaranteeing the smallest possible price, and resell in smaller quantities to retailers, for them to repackage and sell in even smaller quantities to the final customer.

What are e-commerce marketplaces?

E-commerce stands for Electronic Commerce and is the act of buying and selling goods and services on the internet. These business transactions happen, usually, on online platforms made to facilitate the relationship between the two parties. The trade can happen from business to business, business to consumer, consumer to consumer, and even consumer to business, and different platforms will specialize in different business models, to meet different market needs.

Types of business


B2B stands for business-to-business and happens when a corporation is selling to another corporation. It typically occurs in the early stages of the supply chain, such as sourcing materials for production. An example of this transaction is wholesalers, who buy their products in bulk straight from the factory, to resell to retailers in smaller quantities. In this case, neither the factory, the wholesale nor the retailers are the final customer, so it’s a B2B business model.


B2C stands for business to consumer and it’s the most common transaction. It happens when a company sells a good or service directly to the final consumer, without any interference from another member of the supply chain. An example of this category is any retailer that sells directly to the consumer, such as clothing brands.

9 European Alibaba Alternatives

1. Wonnda: The new Alibaba Alternative for Private Label

Have you ever wondered, why there is no European Alibaba alternative for sourcing private label products? That was the reason why wonnda was developed. Built as a private label platform for Europe, brands and customers can use wonnda to source “Made in Europe” products with a network of curated manufacturers. On wonnda, you can find European private label, white-label, and contract manufacturers as well as suppliers that make your own product line come true. Wonnda acts as a collaborative sourcing tool, that means that you can also book expert services just like designers, fulfillment solutions and many more. On wonnda you can find private label product ideas, that are made in Europe. Similar to Alibaba, wonnda is able to connect you with the right manufacturer for your product idea. Built on an innovative software solution, wonnda is more than just a marketplace. On wonnda you have everything in one central spot: From your initial product idea until the product is manufactured and in your warehouse.

2. Euro Pages (B2B Listing platform)

Europages is a European B2B directory of production, where you can find a selection of many European suppliers. They have many businesses registered, you can find, select and contact companies from all over Europe, filtering by product, country, and region. The platform does not focus on private labels, but in general, is a listing platform for all B2B suppliers. It might get a bit confusing if manufacturers are doing private label, or just re-selling. If you are looking for a platform that focuses solely on private label and white label, you should probably sign up at wonnda.

The international database is made out of 5 terabytes of combined and processed data, gathering approximately 2.6M companies mainly from European countries, and counts on a translation network and a multilingual engine to make the transaction between retailers and brands from different countries as smooth and simple as possible.

3. Fashion TIY

Present in most European countries, Fashion TIY is considered one of the biggest wholesale platforms for consumer goods in Europe, providing wholesale sourcing for low-cost clothing, fashion accessories, beauty, homeware, etc. After years of market experience and study of customer relationships, Fashion TIY has become more than a marketplace, providing such as self-operated and non-repeating products at a competitive price, with strict control and after-sale services, and timely customer service and customized service.

4. Wer liefert was

The leading wholesale platform for the region of Germany, Austria, and Switzerland, WLW helps small and medium-sized companies to use e-commerce in their favor and connect them with the B2B customer. Counting all the domains (,, and, the platform reaches 1.4 million buyers and 620K providers every month.

5. Esource

The UK’s largest wholesale database of verified wholesale suppliers, dropshippers, wholesale offers, and trade leads, is made to help you source wholesale merchandise. In the platform, made for both buyers and suppliers, the buyers have access to one of the biggest online platforms for wholesales and dropshippers, while being able to contact them completely free of charge; and the suppliers can request to be included in the database.

6. Ankorstore

Founded in 2019, Ankostore is a French B2B marketplace that connects brands and independent creators with manufacturers all over Europe, being present in 33 countries and with headquarters in France, Spain, Germany, the UK, the Netherlands, and Sweden. Today, more than 250,000 retailers and 20,000 brands are registered on the platform, making it the perfect place to seek an independent producer with sustainable processes that give back to the community. Ankostore is all in one: a marketplace to find inventory, a collection of business and sale tools, an ever-growing selection of curated brands, and a thriving community that benefits the retailers and the brands equally.

The commercial exchange on the online platform is supported by secure payment methods with a minimum payment to minimize risk for retailers while simplifying the order by allowing the customer to place one grouped order made out of several brands. This way, the online platform offers tools to protect both sides of the transactions and supports retailers and independent brands.

7. World Trade

World Trade is one of the biggest B2B platforms in the world, and one of the most relevant ones in Europe. With 10 years of market expertise in digital branding and web development, the platform now counts over 500.000 registered users, including suppliers, and companies from every country. The database concentrates millions of potential wholesalers, buyers, and sellers, and provides all the necessary information for those who are sourcing for production. The online platform is intelligently designed and equipped with safe payment methods and security protocols to assure a safe, fast, and reliable trade between brands and manufacturers.

8. Orderchamp

A European wholesale e-commerce platform that connects independent retailers and brands, to facilitate the business exchange between the two parts. The platform uses artificial intelligence and algorithms to find unique brands and connect them with the perfect retailers. The wholesale marketplace has one of the best user experiences and UI designs in the market, making it one of the most user-friendly interfaces. The digital platform connects more than 100.000 retailers across Europe with 6.000 brands, while facilitating the transactions through a safe payments method and a single checkout.

9. Eurowholesale

Eurowholesale offers a solution for dropshippers. They claim to have thousands of products in their European warehouse. They do not focus on private label, but focusing more on a wholesale re-selling model. Eurowholesale is for sure a good starting point for everyone who wants to get started with dropshipping, rather than starting an own private label brand from scratch.

Wonnda is the European Private Label Marketplace

Create your own product line with Wonnda – the European platform for white label, private label, and contract manufacturing

Are you interested in launching your own brand but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea, or an existing retailer looking to diversify your assortment with your own products, launching your own brand through a private label or contract manufacturing could be just the step you need to take your business to the next level. Unlike other platforms like Esource or Zentrada, wonnda fully focuses on private label, white label and contract manufacturing.

Here at Wonnda, we work with trusted European producers for private labeling and contract manufacturing. The first step in getting your supplement product to market is probably the most crucial – finding the right production partner for your project. The great advantage of is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product.

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