The Era of Sustainable Beauty: 7 Steps to Zero-Waste Makeup Routine

Updated on April 19, 2022
In this article
In this article

The Transformation to Sustainable Living

The transition to sustainability was initially embraced by a niche audience while being met with skepticism by others. However, as conversations around global warming intensified, sustainability made its way into households around the world, influencing lifestyle choices and, more importantly, beauty routines.

Our oceans are home to a staggering 5.25 trillion macro and micro pieces of plastic, averaging 46,000 pieces per square mile, and weighing up to 269,000 tonnes. Alarmingly, the beauty industry contributes significantly to this statistic, accounting for 120 billion units of single-use packaging annually. This startling reality underscores the urgent need for sustainable beauty solutions.

The Birth of Sustainable Beauty Brands

As the quest for zero-waste beauty products gained momentum, consumers pressured brands to reformulate their products to be more eco-friendly or to provide sustainable alternatives. This shift in consumer behavior sparked a global movement, pushing beauty brands to prioritize sustainability to maintain their customer base.

But what does “sustainable beauty” really mean? A recent survey involving 23,000 beauty shoppers revealed that 48% desired more clarity regarding a brand’s environmental commitments. Furthermore, 61% struggled to identify the ethical integrity of hair and skincare products based on packaging alone.

Sustainable beauty refers to brands and products that prioritize environmental welfare and strive to minimize waste as much as possible. Also known as green cosmetics, these products use natural ingredients sourced from renewable materials and uphold the principle of “doing no harm.”

The Sustainable Beauty Trend in Europe

In the heartland of ecological innovation, Europe has been a beacon of sustainable practices and this extends to the beauty industry. There is a prominent trend of eco-consciousness amongst European consumers who are consciously opting for beauty brands that synchronize with their sustainable and ethical values.

An increasing consumer inclination towards eco-friendly products is shaping the European beauty market. As consumers become more aware of the environmental impact of their buying decisions, there’s been an upswing in the demand for beauty products that prioritize sustainable sourcing, natural ingredients, and organic practices. This growing demand has catalyzed an influx of brands offering such products, ensuring that beauty choices no longer compromise the health of the planet.

Europe’s stringent regulatory landscape is another key influencer in steering the sustainable beauty trend. The European Union has put into place rigorous regulations pertaining to the usage of harmful chemicals in beauty products and the transparency required in ingredients labeling. This commitment to stringent regulation has resulted in safer and more natural products, upholding the high standards that European consumers have come to expect in their pursuit of sustainable beauty.

Embarking on Your Sustainable Beauty Journey

In the current beauty market, eco-friendly products abound. Transitioning to sustainable beauty has never been simpler. We have compiled a list of product recommendations to aid you in starting your journey towards a greener beauty routine.

1. Refillable Packaging

Products with refillable packaging introduce a win-win scenario. This sustainable option allows brands to cut down on packaging costs, while consumers save money by only needing to purchase refills when the product is depleted. This approach not only promotes sustainability but also proves economically advantageous for both the brand and the customer.

2. Multi-use Products

Multi-use products offer a myriad of benefits – they save money, minimize clutter, and are the perfect travel companions due to their compact nature. Many private label brands are venturing into the production of these versatile options, such as blush that can also be used as lipstick, or lipstick that serves as eyeshadow. This innovative approach aligns with the principles of sustainability, reducing waste by combining multiple functions into a single product.

3. Washable Products

Investing in reusable alternatives is a wise decision, even if single-use items appear cheaper in the short run. Single-use products accumulate costs over time and contribute significantly to waste generation. On the other hand, reusable options, such as washable makeup pads or menstrual products, can be washed and reused, making them a sustainable and cost-effective choice.

4. Buy Local

The zero-waste trend has created opportunities for small, local businesses to enter the market with their unique eco-friendly offerings. While these products may sometimes come with a higher price tag, they offer one-of-a-kind, sustainable solutions that larger multinational corporations often can’t replicate. Supporting local businesses not only contributes to your community’s economic health, but it also reinforces the principles of sustainability by reducing the carbon footprint associated with long-distance shipping.

5. Organic and Natural Ingredients

Organic and natural ingredients are becoming increasingly popular in the beauty industry. These ingredients are sourced from nature and are usually free from harmful chemicals and synthetic materials, making them safer for both your skin and the environment. Look for beauty products that prominently feature these natural ingredients in their formula.

6. Sustainable Packaging

Another key aspect of sustainable beauty is the packaging. Many companies are now opting for recyclable or biodegradable packaging to reduce their environmental impact. Brands using glass bottles, metal tins, or compostable packaging materials are taking a step in the right direction. As a consumer, choosing products with sustainable packaging can significantly reduce your ecological footprint.

7. Ethical Production Practices

Lastly, consider brands that employ ethical production practices. This can include ensuring fair trade, maintaining cruelty-free testing methods, or minimizing water usage in production. Ethical production practices contribute to a more sustainable beauty routine and support businesses that prioritize the well-being of their workers, animals, and the environment at large.

Creating Your Zero-Waste Beauty Brand with Wonnda

Wonnda is your go-to platform for sustainable beauty solutions. Whether you’re an aspiring entrepreneur with a novel product idea or an established retailer seeking to expand your offerings, Wonnda connects you with top European private label manufacturers and suppliers. Our platform focuses on “Made in Europe” products within the consumer goods industry.

We take the guesswork out of finding the right production partner for your project, connecting you with suitable manufacturers based on your product idea or requirements. If you’re ready to propel your brand towards a successful future in sustainable beauty, reach out to us today.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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