5 important natural and organic cosmetics certifications for your private label brand

The demand for natural and organic alternatives to traditional cosmetics is continuously rising and many people opt for natural soaps, shampoos, cosmetics, and organic hygiene products. This goes along with the rise of awareness on ecological issues and climate change the world is facing; people are deciding to implement into their daily routine recycling, waste reduction, and other matters to make life more sustainable and environmentally friendly.

organic cosmetics

Organic cosmetic products are a great way for retailers or D2C brands to extend their assortment. With that being said to be transparent and gain consumers’ trust, there are important certifications for natural and organic cosmetics you should know about when launching your private label organic cosmetic products.


The COSMOS Organic Signature Standard is an international certification for cosmetics managed by a not-for-profit and independent association in Brussels. The COSMOS standard is one of the most frequently used certifications for organic cosmetics in the European Union. More than 50.000 products and ingredients are labeled with the COSMOS certification. COSMOS certification bodies in Europe, Australia and Asia offer the certification of cosmetic products. The certifications for cosmetic products include the COSMOS organic and the COSMOS neutral label. Ingredients and raw materials are certified with the COSMOS certified and COSMOS approved label.

The certification guarantees:

  • environmentally friendly production and processing
  • responsible use of natural resources & respect of biodiversity
  • development of the concept of green chemicals
  • no use of petrochemical ingredients
  • recyclable packaging


NATRUE has made it its mission to protect and promote natural and organic cosmetics. It is an international non-profit association based in Brussels. NATRUE is an international benchmark for natural and organic cosmetic products and has built strict requirements for the production, packaging and product formulations of organic cosmetic products. The NATRUE Standard is developed by the NATRUE Scientific Committee Criteria and Label.

The NATRUE certification only allows ingredients that are either natural, derived natural or nature identical and prohibits the use of genetically modified organisms (GMOs). NATRUE also emphasizes the importance of following the Cosmetics Regulation (EC) No 1223/2009, particularly with regard to their composition, safety, efficacy and labelling requirements.

Natural cosmetics

Depending on the specific product natural cosmetics have to follow a minimum percentage content of natural substances and a maximum percentage of derived natural substances. For more details, NATRUE has summarized these requirements in this report.

Organic cosmetics

NATRUE has defined that at least 95% of the natural substances of plant and animal origin and of derived natural substances contained in the product must come from controlled organic farming and/or wild collection, certified by a duly recognized certification body or authority to an organic standard or regulation approved in the IFOAM Family of Standards, or to the NATRUE Standard.

For more details on the NATRUE certification standard please see this report.

EU Ecolabel

The EU Ecolabel is the official label for environmental excellence by the European Union. It is recognized in Europe and worldwide and provides certifications for products with a guaranteed low environmental impact. In order to earn the EU Ecolabel products have to meet strict environmental standards throughout their whole life cycle – from the extraction of the raw materials to the production, distribution and disposal. Additionally, Ecolabel also encourages companies to create durable and recyclable products. The detailed criteria for cosmetic products can be found in this Comission Decision report.

ISO 16128

Part 1 of the ISO 16128 certification, provides guidelines on definitions for natural and organic cosmetic ingredients. In addition to natural and organic ingredients, other ingredient categories which may be necessary for natural and organic product development are also defined with certain restrictions.

Part 2 of the ISO 16128 defines approaches to calculate natural, natural origin, organic and organic origin indexes for the ingredient categories in ISO 16128 Part 1. It provides a framework to determine the natural, natural origin, organic and organic origin content of products based on the ingredients.


The BDIH is a non-profit association based in Germany and amongst other things, has developed guidelines for certified natural cosmetics. We will break them down for you:

Raw materials derived from plants

Raw materials derived from plants must originate from certified organic raw material consisting of or are obtained from plants approved by the BDIH.

Raw materials derived from animals

BDIH allows substances that are produced by animals such as milk or honey but prohibits the use of raw materials from dead vertebrates such as animal fat, collagen or cells. Additionally, animal testing of natural and organic cosmetic products is forbidden.

Prohibited substances
  • Organic-synthetic dyes
  • Synthetic fragrances
  • Ethoxylated raw materials
  • Silicones
  • Paraffin and other petroleum derived products
Allowed substances
  • Benzoic acid and its salts
  • Salicylic acid and its salts
  • Sorbic acid and its salts
  • Benzyl alcohol
  • Dehydroacetic acid and its salts

Note!: These need to be pointed out by adding “preserved with… [name of the preservative]”.


Natural fragrances in line with the ISO 9235 as well as fragrances of biotechnological origin can be used in organic cosmetics.

Production processes

The BDIH allows physical processes such as extracting with water, vegetable alcohol, carbon dioxide, vegetable fats and oils and glycerine as well as natural microbiological processes for the natural cosmetics production. In addition, substances may be obtained from natural substances such as fats, oils and waxes, sugar, starch, cellulose, proteins, polysaccharides and vitamins by means of hydrolysis, hydrogenation, oxidation, reduction, esterification, or other methods of cleavage and condensation.

Launch your own organic and natural cosmetic product line with wonnda

Now that you know everything about the certifications for organic and natural cosmetics you can launch your own private label organic cosmetics product line. In our blogpost we are guiding you through this process in 5 easy steps. If you want to get started right away and get your products out there you are at the right place. Here at Wonnda, we work with top European producers for private labelling and contract manufacturing.

The first step in getting your private label product line to market is probably the most crucial – finding the right manufacturing partner for your project. The great advantage of wonnda.com is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product!

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