Why your brand should private label launch candles

Updated on November 23, 2022
In this article
In this article

What is a private label?

A private label is a kind of manufacturing process that creates semi-customized products for third parties to sell under their brand name, with the benefit of a cheaper overall production when compared to fully customized contract manufacturing.

In other words, the manufacturer allows you to customize certain aspects of the formula, design, and packaging of the product. This personalized product will be sold exclusively by the retailer/re-seller who ordered the product. You get cheaper and easier production while also being able to do minor customizations in your packaging and formula.

Private-label products can be the best of both worlds if done right. You can quickly produce a “generic” product, with the option to make customizations and make your product unique. In other words, the machinery for the production is already set, making it easier and faster to produce and also giving lower minimum order quantities while allowing you to personalize some aspects of the product.

Thankfully Wonnda is a platform that specializes in finding the perfect private label manufacturer for you and your brand to ensure your final customer gets the best of both worlds.

Why you should expand to private-label candles

In 2020, the Candle Market size was valued at USD 7,162.83 Million and is projected to reach USD 10,656.05 Million by 2028, growing at a CAGR of 5.26% from 2021 to 2028. There is an increasing demand for candle-making for decorating all sorts of environments. Festivals and holidays like Christmas and valentines day are also big influential factors that will cause the increase of demand for gift giving.

Candles are a big part of self-care culture, which is a trendy and growing subject right now. That, plus the tradition of giving candles as gifts present in many cultures around the world, will make sure there is always enough market for all the candle producers in the world.

Candles can be easy and cheap to produce and a great way to expand an already existing product line. They can complement any other product, such as home decor or skin care.

If you are interested in starting a successful candle business, our team at Wonnda can help! Aside from being able to launch your products through Wonnda, we will also put you in touch with the best candle manufacturers across Europe to make sure your brand only offers the best of the best!

If you already have existing beauty products and want to expand your portfolio, you can further elevate your business through a private label, white label, or contract manufacturing. Email us with any questions; our team is here for you!

European platform for white label, private label, and contract manufacturing

Are you interested in producing your private label products in Europe but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea or an existing retailer looking to diversify your assortment with your products, launching your brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.

Here at wonnda, we work with top European producers for private labeling and contract manufacturing. The first step in getting your product to market is probably the most crucial – finding the right production partner for your project. The great advantage of wonnda.com is that you can let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then fill out the form!

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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