How to Expand Your Brand with Private Label Candles?

A private label candle line is one of the best ways to expand your business portfolio and add more products to your brand. In this article, we will cover the reasons why you should consider getting into the candle industry.


Candles, as a private label brand, offer a variety of possibilities

Candles are one of the easiest and prettiest elements of good home decor. Candles never go out of style and have various aesthetics for various tastes. They come in various shapes, colors, and scents and can give your space a modern and fresh feeling.

To name a few examples of the number of variations it is possible to have: bubbles, twisted, lavender-scented, with crystals, pastel colors, moon and sun, wooden wick, wax melts, fragrance oil, home decor, high end, soy wax, glass jars, candles with secret messages or things hidden inside and much more. Name it; you can find your one perfect candle to match the aesthetic of your home.

Cozy composition with candles, pumpkins, corn on a wooden surface in a rustic style.

Candle making business is a constantly expanding market

In 2020, the candle-making industry was valued at USD 7,162.83 million, and it is projected to reach USD 10,656.05 million by 2028. There is a constant demand for candle-making for decorating all sorts of environments. Festivals and holidays like Christmas and Valentine’s Day are some of examples when the candle industry has high sales and revenues.

Candles are a big part of self-care culture, which is a trendy and growing subject right now. Moreover, the tradition of giving candles as gifts in many cultures around the world will ensure there is always enough demand for all the candle producers in the world.

Interestingly, Europe is responsible for two-thirds of all global candle imports, making it an exciting investment market. It is also a relatively easy market to penetrate since it does not demand great investments for new companies. You can start selling candles from the comfort of your home via a small social media platform.

Why is the private label a good fit?

A private label corresponds to a manufacturer who creates customised products for third parties to sell under their brand. In other words, the manufacturer gives you the freedom to choose the formula, customisation, or design of the product they manufacture for your brand. This personalised product will then be sold exclusively by this one retailer/re-seller who ordered the product. You get ease in the production while being able to do small customisations in your packaging and formula.

Private label production is the best of both worlds. You get the ease of producing a “generic” product, with the option to make customizations and to make your product unique. In other words, the machinery for the production is already set, making it easier and faster to produce and giving also lower minimum order quantities while giving you the opportunity to personalise some aspects of the product.

Create your candle private label line with Wonnda

If you are interested in starting a successful candle business, our team at Wonnda can help! Aside from being able to launch your products through Wonnda, we will also put you in touch with the best candle manufacturers across Europe to make sure your brand only offers the best of the best!

If you already have existing beauty products and want to expand your portfolio, you can further elevate your business through a private label, white label, or contract manufacturing. Email us if you have any questions; our team is here for you!

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