Jewelry has seen a surge in popularity in recent years. With the rise and expansion of social media, many have found their niche to be fashion accessories, specifically jewelry; from making and selling it to simply doing reviews. If you greatly appreciate the art of jewelry crafting and selling, these are some steps to turning your love for jewlery into a successful brand!
Step 1: Create a business plan for your jewelry brand
You need to have a solid business plan set up for any business to start. First, you should decide what type of business you want your jewelry brand to be.
Your business plan should answer questions such as: do you want to sell hand-made jewelry, or would you rather outsource your jewelry from a manufacturer? Who represents your target audience, and how would you market your products to customers?
If you want to outsource from a manufacturer, Wonnda is here to help! Our team can help you get in touch with jewelry manufacturers across Europe that uphold the highest standards, and all you have to do is let us know that you are looking for a manufacturer. Then, after you decide what type of business model you want to pursue and set up your business plan, it is time for the next step.
Step 2: Set up a virtual presence of your brand
After you have set up the basics for your brand, it is important to have a consistent virtual presence for your customers to notice your products and your brand. Virtual presence can be achieved by creating a business Instagram profile for your brand and a TikTok and Facebook page. Another way to establish a virtual presence would be to promote your jewelry pieces in dedicated magazines.
After you have set up your dedicated social media pages and established a solid virtual presence, lastly but not least, we come to selling your products.
Step 3: Sell your products
After successfully setting up your business, it is time to sell your beautiful products via the channels you decide on. It is up to you to decide how many initial products you want to start with, but the jewelry industry offers many variations. From a variety of rings to bracelets and necklaces, let other people see and buy your jewelry designs and products.
When you feel the time is ready for you to expand your initial jewelry product portfolio, let us at Wonnda know! Aside from helping you with manufacturers, our team can also help you launch new products through Wonnda, thus making everything a lot easier for you. All you have to do is let us know!