What is the best B2B marketplace in Europe?

There is no single best platform. For brand owners sourcing private label or contract manufacturing, Wonnda (Berlin) is the only Europe-HQ marketplace built specifically for that use case. For independent retailers buying wholesale stock, Ankorstore (Paris) is the largest. For industrial parts, RS Group (UK) leads. Pick by use case, not by size.

Which European B2B marketplace is best for private label?

Wonnda. It is purpose-built for private label and contract manufacturing in Europe, with 20,000+ vetted manufacturers across 600+ product categories in 40+ countries, realistic MOQs starting around 500 units, and free access for buyers including unlimited briefs and supplier messaging.

Are European B2B marketplaces verified?

It varies. Directory platforms like Europages, wlw, and Kompass do minimal vetting beyond a business registration check. Curated platforms like Wonnda, Ankorstore, Orderchamp, and Creoate vet suppliers or brands before listing. For private label and contract manufacturing, where supplier risk is high, prioritize platforms with active vetting.

What does it cost to source from a European B2B marketplace?

Most platforms in this guide are free for buyers and charge suppliers via listing fees or commissions. Wholesale platforms typically take around 25% from the brand on retail orders. Directory platforms charge suppliers a subscription. Wonnda is free for buyers with no order commissions, so the price you are quoted is the real B2B price.

European B2B marketplace vs Alibaba - which to choose?

For Europe-based brands that want EU-compliant suppliers, faster shipping, easier audits, and lower regulatory risk, a Europe-HQ marketplace is the better default. Alibaba still wins on raw catalog size and price for high-volume generic goods. For private label and contract manufacturing of consumer products in Europe, Wonnda is the closest European-native equivalent.

How do I get listed as a supplier on a European B2B marketplace?

Each platform has its own supplier application. Wonnda, Ankorstore, Orderchamp, and Creoate review supplier applications before approving listings. Directory platforms like Europages and wlw operate on paid placements with lighter vetting. Expect to submit business registration, certifications, sample products, and reference customers.

15+ Best European B2B Marketplaces in 2026 (Ultimate Guide)

European B2B marketplaces have grown into a serious alternative to global giants like Alibaba and Amazon Business. For consumer brand teams sourcing private label, contract manufacturers, or wholesale stock inside the EU, the right platform shaves weeks off discovery and gives you suppliers that can ship, invoice, and comply locally. This guide covers 16 marketplaces headquartered in Europe, what each one is actually good at, where they fall short, and how they compare on fees, MOQs, and verification.

Key takeaways

There is no single "best" European B2B marketplace. The right choice depends on whether you are sourcing a product to launch (private label or contract manufacturing), buying wholesale stock to resell, or hunting industrial parts.
For brand owners launching products, Wonnda (Berlin) is the only Europe-HQ platform built specifically for private label and contract manufacturing, with verified suppliers across 40+ countries and free buyer access.
For independent retail wholesale, the three serious EU players are Ankorstore (FR), Orderchamp (NL) and Creoate (UK). They look similar on the surface but differ on category mix, fees, and payment terms.
Generalist directories like Europages, wlw, and Kompass have huge scale but no real verification or workflow on top of the listing.
Industrial buyers should look at RS Group, Conrad Sourcing Platform, and Mercateo / Unite for MRO and indirect procurement.
HoReCa, DIY, and home equipment have their own EU-native platforms: Metro Markets, ExpondoPro, Manomano Pro, vidaXL B2B.
We deliberately excluded global platforms (Alibaba, Faire, Amazon Business) so this list stays Europe-HQ only.

How to choose a European B2B marketplace

Five questions tell you which platform to start with:

Are you buying stock or making product? Wholesale platforms (Ankorstore, Orderchamp, Creoate) sell you finished goods to resell. Sourcing platforms (Wonnda, Europages, Kompass) connect you with manufacturers who produce your brand.
What vertical? Cosmetics, supplements, and food have very different supplier pools than industrial or DIY. Some platforms are vertical-specialized; most are not.
What MOQ tier? Independent retail wholesale starts at 1 unit per SKU. Private label MOQs start at 500 to 5,000 units. Contract manufacturing for FMCG often 10,000+.
How vetted are the sellers? Directory platforms list anyone who pays. Curated platforms vet suppliers before listing. This matters when you are committing tooling fees or recipe IP.
Who pays? Most EU platforms are free for buyers; suppliers pay listing fees or transaction commissions. A few flip the model.

All 16 European B2B marketplaces compared

#	Platform	HQ	Founded	Type	Best for
1	Wonnda	Berlin, DE	2021	Sourcing / private label	Brand owners launching or extending product lines
2	Ankorstore	Paris, FR	2019	Wholesale	Independent retailers buying curated brands
3	Orderchamp	Amsterdam, NL	2019	Wholesale	Boutique retailers, home and lifestyle
4	Creoate	London, UK	2020	Wholesale	Sustainable and ethical product retailers
5	Le Nouveau Marché	Paris, FR	2020	Wholesale	French independent retail
6	Selency Pro	Paris, FR	2014	Wholesale (vintage)	Interior designers, pre-owned furniture
7	Europages	Paris / Hamburg, DE	1982	Directory	Broad supplier discovery across Europe
8	Wer liefert was (wlw)	Hamburg, DE	1932	Directory	DACH industrial sourcing
9	Kompass	Paris, FR	1944	Directory	Global B2B database, EU-strong
10	Mercateo / Unite	Munich, DE	1999	Indirect procurement	Mid-market B2B procurement, long-tail buying
11	Conrad Sourcing Platform	Hirschau, DE	2020	Industrial marketplace	Electronics, MRO, technical components
12	RS Group	London, UK	1937	Industrial distribution	Industrial parts, maintenance, automation
13	Achilles	Abingdon, UK	1990	Supplier qualification	Pre-qualified industrial suppliers, oil and gas, utilities
14	Metro Markets	Düsseldorf, DE	2019	HoReCa marketplace	Restaurants, hotels, catering
15	ExpondoPro	Berlin, DE	2007	HoReCa equipment	Commercial kitchen and gastronomy equipment
16	Manomano Pro	Paris, FR	2016 (Pro)	DIY / trade	Tradespeople, construction, home improvement

Below we group them by use case.

Sourcing and private label marketplaces

The category most brand founders actually need. These platforms connect you with manufacturers who can produce your formula or design, under your label.

Platform	Vertical focus	Verification depth	MOQ tier	Buyer cost
Wonnda	Beauty, supplements, food, beverages, household, pet	Manufacturers vetted before listing	500 to 50,000 units	Free
Europages	Cross-vertical, mostly industrial and components	Pay-to-list, minimal vetting	Not standardized	Free
wlw	DACH industrial and B2B	Pay-to-list, business registration check	Not standardized	Free
Kompass	Cross-vertical global directory	Self-listed with verification tiers	Not standardized	Freemium

1. Wonnda - the most comprehensive sourcing platform for European brands

Wonnda is a Berlin-based B2B sourcing platform built specifically for brand owners and retailers who need to find private label and contract manufacturers in Europe. It is the only Europe-HQ marketplace in this guide that is purpose-built for product launches rather than for reselling finished goods or generic supplier discovery.

What Wonnda is for. If you are launching a skincare line, a supplement, a snack bar, a candle, a pet food, a beverage, or any consumer product where the manufacturer makes it for you under your brand, this is the platform. Wonnda's network covers 20,000+ suppliers across 600+ product categories, with manufacturers in 40+ countries and roughly 80% of inventory based in the EU. Verticals with the deepest coverage include cosmetics and personal care, food and beverages, dietary supplements, household and home care, pet care, and apparel.

How it works for brands. Buyers create a free account, post a brief describing what they want to manufacture (formulation, packaging, MOQ, target country, certifications), and either browse pre-vetted suppliers or let Wonnda's AI sourcing agent shortlist matches. From there you message suppliers, exchange specs and samples, schedule video meetings, and progress to quotation, all within the platform. There are no listing fees, no transaction fees, and no caps on the number of briefs.

Supplier verification. Every manufacturer on Wonnda is reviewed before being onboarded. Vetting covers business registration, manufacturing capabilities, certifications (GMP, ISO 22716, ISO 22000, HACCP, BRC, IFS, BRCGS, GOTS, COSMOS, USDA Organic, etc.), and reference customers. Suppliers that misrepresent capabilities are removed. This matters because in private label and contract manufacturing the cost of a wrong-fit supplier is not a return label, it is tooling fees, lost runway, and a delayed launch.

Realistic MOQs. Wonnda's manufacturers work with MOQs that fit indie and scaling brands, typically starting between 500 and 5,000 units for cosmetics and supplements, and 1,000 to 10,000 units for food and beverage. Larger contract manufacturers on the platform serve volumes above 100,000 units for retailer-led private label programs.

Geography. Strongest coverage in Germany, Italy, Spain, France, Poland, Portugal, Austria, Netherlands, Czech Republic, and the Nordics, with growing US supplier inventory. For brands that explicitly want Made in Europe or are nearshoring to Europe, Wonnda has the densest catalog of any marketplace in this list.

Pricing. Free for buyers, including unlimited briefs, supplier messaging, video meetings, and project collaboration. Suppliers pay to maintain a verified profile. There are no commissions on orders, which is unusual in this category and means suppliers quote you their real B2B price rather than a marketplace-inflated one.

When to use Wonnda. You are starting or extending a consumer brand and need a manufacturer in Europe. You want suppliers that have actually been checked rather than a directory page. You want to keep the relationship direct after sourcing rather than routing every order through a marketplace. You can create a buyer account in under five minutes.

When not to use Wonnda. You are looking for finished stock to resell at retail (use Ankorstore, Orderchamp, Creoate). You want a single industrial part with same-day shipping (use RS Group or Conrad). You are buying restaurant equipment (use Metro Markets or ExpondoPro).

2. Europages

Europages is one of the oldest European B2B directories, founded in 1982 and now part of Visable, a Hamburg-based B2B marketplace group. It lists roughly 3 million companies across virtually every sector, from industrial machinery to packaging to ingredients.

The strength is breadth. If you type a vague query into Europages you will get hits. The weakness is depth: most listings are paid placements with little vetting beyond a business registration check, and there is no workflow on top of the search results, no messaging, no project management, no sample handling. You leave the platform to actually engage. For a more detailed comparison and alternatives, see our Europages alternatives guide.

Best for: broad initial discovery when you are willing to do your own vetting and outreach.

3. Wer liefert was (wlw)

Wer liefert was, known as wlw, is the German-speaking sibling of Europages, also owned by Visable. Founded in 1932 in Hamburg, it is the dominant B2B directory in the DACH region, with strong coverage of German Mittelstand manufacturers, industrial suppliers, and service providers.

If you specifically need a German-speaking supplier, wlw will surface options that Europages and Kompass miss. The trade-off is the same as Europages: it is a directory, not a sourcing workflow.

4. Kompass

Kompass (Paris, founded 1944) is a global B2B database with particularly deep coverage in France and southern Europe. It offers tiered subscriptions that unlock contact data and export filters. Strong for sales prospecting and lead generation; thinner as a sourcing tool because of the same directory-not-workflow limitation as Europages and wlw.

Wholesale marketplaces for independent retail

If you run a shop and need finished products to put on the shelf, this is your shortlist. All five are Europe-HQ. (Faire is excluded because its HQ is in San Francisco.)

Platform	Country focus	Categories	Commission to brand	Payment terms to retailer
Ankorstore	Pan-EU (FR-led)	Lifestyle, home, food, beauty, kids	~25% on first order, lower on reorders	Net 60, free shipping above threshold
Orderchamp	Pan-EU (NL-led)	Home, lifestyle, jewelry, beauty	~25%	Net 30 to Net 60
Creoate	UK + EU	Sustainable home, lifestyle, gifts	~25%	Net 60
Le Nouveau Marché	France	Lifestyle, deco, kids	Commission-based	Standard EU terms
Selency Pro	France + EU	Vintage furniture, decor	Commission on resale	Per order

5. Ankorstore

Ankorstore (Paris, 2019) is the largest pan-European wholesale platform for independent retail. It hosts tens of thousands of brands across lifestyle, home, food, beauty, kids, and stationery, and has built a retailer base of 300,000+ shops across Europe. Net 60 payment terms and free shipping above ~€300 made it the default for indie retail. For brands, the model has shifted over time: early reorder commissions were near zero, but standard commissions today sit around 25%. See our deeper Faire vs Ankorstore comparison.

6. Orderchamp

Orderchamp (Amsterdam, 2019) is the closest direct competitor to Ankorstore, with a strong base in the Benelux and DACH and growing presence in southern Europe. Category mix skews home, lifestyle, jewelry, and beauty. Slightly smaller catalog, often better discovery for niche European brands that have not yet onboarded to Ankorstore.

7. Creoate

Creoate (London, 2020) positions itself around sustainable and ethical wholesale, with a curation filter on B Corp status, recycled materials, and ethical sourcing. Strong in the UK and growing in the EU post-Brexit. Net 60 terms.

8. Le Nouveau Marché

Le Nouveau Marché (Paris, 2020) is a France-first wholesale platform for independent retailers, with a curated brand selection in lifestyle, deco, and kids. Local strength in France that the pan-EU platforms do not fully match.

9. Selency Pro

Selency (Paris, 2014) is best known as a consumer marketplace for vintage and second-hand furniture; Selency Pro is the B2B arm for interior designers, hospitality buyers, and resellers. Niche, but the only marketplace in this list that does pre-owned and vintage at scale.

Industrial and procurement marketplaces

For maintenance, repair, and operations (MRO), electronic components, technical equipment, and indirect procurement.

Platform	Specialty	Catalog size	Strength
Mercateo / Unite	Indirect procurement, long-tail	30+ million SKUs	Procurement workflow, integrations
Conrad Sourcing Platform	Electronics, MRO	10+ million SKUs	Technical depth, German engineering
RS Group (RS Pro)	Industrial parts, automation	750,000+ products	Same-day stock, global logistics
Achilles	Pre-qualified suppliers	Network-based	Vetting for regulated industries

10. Mercateo / Unite

Unite (Munich, 1999, formerly Mercateo) is the leading European platform for indirect procurement. It connects buyers to thousands of suppliers across MRO, office, IT, and industrial categories, with deep ERP integrations and procurement workflow. Used heavily by mid-market and enterprise procurement teams in DACH.

11. Conrad Sourcing Platform

Conrad (Hirschau, DE) launched its Sourcing Platform in 2020, opening up the catalog of Conrad Electronic, one of Europe's largest technical retailers, to B2B buyers. 10+ million SKUs in electronics, automation, measurement, and tools. Best for technical and engineering teams.

12. RS Group (RS Pro)

RS Group (London, 1937) operates RS Pro and rsonline.com across Europe, with 750,000+ industrial products in stock and same-day shipping in many countries. The benchmark for industrial distribution; technically a distributor with marketplace functionality rather than a pure marketplace.

13. Achilles

Achilles (UK, 1990) is a supplier pre-qualification network rather than a transactional marketplace. Heavily used in oil and gas, utilities, transport, and construction where buyers need audited and pre-qualified suppliers for regulated procurement. Pay-to-list for suppliers, subscription for buyers.

HoReCa, DIY, and home equipment

EU-native platforms serving restaurants, tradespeople, and home equipment buyers.

14. Metro Markets

Metro Markets (Düsseldorf, 2019) is the B2B marketplace from METRO AG, the German wholesale group. Focus on HoReCa: food service, hotels, catering, professional equipment. Strongest in DACH, expanding across Europe.

15. ExpondoPro

ExpondoPro (Berlin, 2007) sells commercial kitchen, gastronomy, and trade equipment to professional buyers across Europe. Vertically integrated own-brand catalog plus third-party.

16. Manomano Pro

ManoMano Pro (Paris, 2016 for the Pro arm) is the B2B side of ManoMano, the French DIY marketplace. Targets tradespeople, construction professionals, and SMEs needing tools, building materials, and equipment. Strong in France, growing in Italy, Spain, UK, Germany.

Honorable mention: vidaXL B2B

vidaXL B2B (Venlo, NL, 2006) operates a wholesale and dropship platform for home, garden, and lifestyle goods, with a catalog of 100,000+ SKUs and pan-EU fulfillment. Useful for online retailers who want a dropship-capable home and garden range.

What we excluded and why

Alibaba, Made-in-China, Global Sources - global, HQ outside Europe. Strong supplier base but not Europe-HQ and increasingly hard to use for EU-compliant sourcing. We covered them separately in our Alibaba alternatives for Europe guide.
Faire - pan-EU presence but HQ in San Francisco. See our Faire vs Ankorstore comparison if you are weighing them.
Amazon Business - global, HQ in Seattle. Strong for office and operational consumables, not a sourcing or wholesale alternative.
Thomasnet - North American industrial directory; we covered European alternatives to Thomasnet separately.
Torg and Keychain - out of scope by request.

Bottom line

The fastest path through this list:

Brand owner sourcing a manufacturer in Europe: start with Wonnda for vetted private label and contract manufacturing, use Europages or wlw as a secondary directory.
Independent retailer buying stock: start with Ankorstore, add Orderchamp and Creoate for niche brands.
Industrial buyer: RS Group for fast stock, Conrad for electronics, Mercateo / Unite for procurement workflow.
HoReCa, DIY, or home equipment: pick the vertical-specific platform listed above; the wholesale generalists will not cover you well.

If you are a brand and want to see what a verified European supplier network actually looks like in your category, create a free Wonnda account and post a brief.

15+ Top European B2B Marketplaces in 2026 - Ultimate Guide