If you’re a small retailer or a B2B seller looking for a wholesale platform, Faire.com and Ankorstore might be on your radar. These two platforms are well-known for connecting independent brands and retailers around the world. However, if you’re interested in private label or white label, these two might not be your best bet. In this article, we’ll dive into the details of both digital B2B wholesale platforms and how they differ from a private label and contract manufacturing platforms like Wonnda.
Understanding Faire: An Innovative B2B Wholesale Platform
Faire.com is a reputable name in the B2B wholesale sector, celebrated for its extraordinary selection of artisan-made items. This platform has grown to become the largest marketplace for independent brands and creators. It boasts an impressive roster of more than 30,000 brands and 250,000 retailers spread across over 80 different countries.
Faire’s main objective is to streamline the wholesale process. The platform has been designed to be sleek, sophisticated, and user-friendly, mirroring the highly selective application process it employs for prospective makers. Brands on the platform agree to a commission-based model for sales. The standard commission structure set by the marketplace is 25% on opening orders and 15% on subsequent reorders.
Unraveling Ankorstore: A Unique Paris-Based B2B Wholesale Platform
On the other hand, Ankorstore is a Paris-based B2B wholesale platform with a particular focus on small businesses and independent brands. It has successfully attracted more than 200,000 independent retailers to its platform and houses over 15,000 brands, reaching across 23 EU countries.
Ankorstore considers itself much more than just a wholesale platform. It claims to be a comprehensive business community that consolidates retailers, brands, financial tools, logistics, management tools, and customer Relationship Management tools all in one place.
What sets Ankorstore apart is its meteoric rise to fame. This Parisian startup achieved unicorn status a mere two years after its launch in 2019. It was founded by four French e-commerce entrepreneurs whose vision was to revolutionize our shopping habits and patterns.
Ankorstore’s cutting-edge catalog is a testament to this vision. It allows retailers to filter products by various categories like home, food, interior, cosmetics, and others. Moreover, the platform is powered by advanced technology designed to assist small businesses in expanding their operations and simplifying their processes.
A Comparative Analysis: Faire.com and Ankorstore
Although Faire.com and Ankorstore serve similar markets in the B2B wholesale sector, there are subtle differences between these two platforms that make each unique. Although Faire.com and Ankorstore share many similarities, the distinctions in their origin, market valuation, and possibly their product selection are key differences that make each platform unique in its own right.
Geographical Origins and Market Valuation
The first point of difference lies in the geographical origins of the two platforms. Faire.com was initially launched in the United States and has since gained a solid international presence. On the contrary, Ankorstore was established in France and has solidified its position across Europe.
In terms of market valuation, Faire.com holds a superior position, being valued at a staggering 12.5 billion USD, which illustrates its more extended presence in the market and larger global footprint.
Product Selection and Payment Flexibility
Both Faire.com and Ankorstore have a shared commitment to offering a curated selection of unique products, making them attractive to a diverse range of retailers. However, each platform might have a different mix of products depending on their geographical focus and the specific relationships they have with makers and brands.
Additionally, both platforms provide flexible payment terms, which is a crucial aspect for businesses looking to manage their cash flows effectively. This is a crucial feature that makes both platforms stand out in the B2B wholesale market.
The Benefits of Embracing Digital Wholesale Platforms
Digital wholesale platforms are redefining wholesale by providing a multitude of advantages for retailers seeking to establish connections with brands and suppliers, and streamlline your supplier management with digital sollutions. One of the most noteworthy advantages of these platforms is their ability to simplify and streamline the wholesale buying process. Brands can effortlessly search for and connect with suitable B2B sellers to source their desired products, all with a few simple clicks.
By adopting a digital wholesale platform, businesses can significantly save both time and financial resources, which would otherwise be spent on traditional wholesale methods. Furthermore, these platforms provide an opportunity for businesses to connect with retailers and brands from across the globe. This international reach grants access to unique products that may be difficult to locate otherwise.
Understanding the Distinction: Wholesale vs. Private Label
The terms wholesale and private label refer to two distinct business models. Wholesale entails selling goods in large quantities to be resold by other businesses or retailers. Contrastingly, private labeling involves a business model where a manufacturer produces products to be marketed under another company’s brand name.
The Limitations of Digital Wholesale Platforms for Private Labeling
However, it’s crucial to understand that while wholesale platforms excel at connecting businesses with retailers and brands, they might not be the ideal choice for private labeling or contract manufacturing. This is because these platforms are predominantly geared towards B2B wholesale and facilitating connections between businesses and existing products.
For those businesses looking to create custom products, a more personalized approach is necessary. This often involves working more intimately with manufacturers, as platforms like Wonnda facilitate.
Why are Platforms Like Faire and Ankorstore Aren’t Suitable for Private Labeling
While Faire and Ankorstore both excel in the B2B wholesale sector, they are not ideally suited for private labeling. This is primarily because these platforms focus on independent brands and retailers rather than facilitating the creation of new, personalized product lines.
For businesses interested in forging their own brand or expanding their product line with unique products, a platform like Wonnda could be a more suitable solution. Such platforms are designed to support the more complex and bespoke needs of private labeling.
Why Choose Wonnda for Private Label Sourcing in Europe?
Wonnda is the fastest-growing B2B platform for private label sourcing in Europe. We give brands access to trusted and verified suppliers for consumer products. With more than 80% match-rate on the platform between buyers and suppliers, you’ll find the perfect manufacturer for your private label product. You can also order samples right within Wonnda and use our full software suite to facilitate the whole collaboration process, eliminate errors, and launch products faster and cheaper.
In conclusion, while both platforms are almost the same, they’re great for B2B wholesale, but if you’re interested in private label or white label, Wonnda is the best solution for you. With our focus on private label sourcing in Europe, you’ll find the right partner to create your own brand and launch your new product line.