The 5 best Dutch D2C brands

The Netherlands, Dutch, Brands, tulips, private label, white-label, contract manufacturing, cosmetics, plastic-free, sunscreen, shampoo, conditioner

What are D2C brands

D2C is a term used in the business world to define a company that is responsible for the production and distribution of its product lines, all of it happening within its own facilities and channels. D2C is an abbreviation for “direct to consumer”, meaning the product goes straight from the producing brand to the hand of the consumer. These channels will vary depending on the size and purpose of the business. Other kinds of products include white label, private label, and contract manufacturing. Click here to learn more.

The Netherlands

Known for the vast fields of colorful tulips, the traditional windmills, and the water canals that cross some of the most beautiful cities in Europe, The Netherlands is one of the most interesting countries in Europe, attracting thousands of tourists from all over the world every year. In fact, many people travel there every year and decide to stay, adding up to the already 3 million immigrants living in the Netherlands. This small but interesting country in the north of Europe full of colorful flowers and very tall people is the right place for those who want to express themselves, and for those looking for an eye-opening experience.

This makes the Netherlands home to some of the most different and out-of-the-box brands in the world. This, added to the privileged location, bordering Germany – the richest country in Europe – and Belgium, makes the dutch market attractive for those who want to start their own business or invest in an existing business. The economy is booming too, growing every year, and it’s ranked the 5th best economy amongst the 45 countries in the European region.

Our Favorite Dutch Brands


A personalized serum routine built just for you, meant to fit your lifestyle and be the perfect skincare routine? That’s that Routinely is all about. With a collection of 13 pure serums made from the most natural, high quality and effective ingredients, they build a customized skin care routine for targeting your skin type, considering skin conditions and your personal goals. Their serums are scientifically proven to work, and are made only with the necessary ingredients.

On their website, the complete collection with 13 serums can be found, together with the balm cleanser to start the routine with a clean and fresh face, and the guardian cream to seal all the moisture and goodness into the skin.

Shampoo Bars

The Netherlands, Dutch, Brands, tulips, private label, white-label, contract manufacturing, cosmetics, plastic-free, sunscreen, shampoo, conditioner

Shampoo Bars is a sustainable and environmentally concerned dutch brand. The main product is the plastic-free shampoo bars, but the product line extends to hair conditioners, safety razors, storage bags, reusable cotton pads and holders, konjac sponges, bamboo toothbrushes, combs, dish brushes, and much more, all environmentally friendly and waste-free, meant to be reused or decomposed. With Shampoo Bars, you can be plastic-free from head to toe.

Plastic and microplastic waste are one of the big problems of the modern era, and Shampoo Bars is inviting you to be part of the solution, one shampoo bar at a time. Every year, each one of us uses about 165 kilos of plastic, half of which won’t even serve a purpose before it’s discarded, and a lot of it eventually ends up in the ocean, hurting sea life.

We are heading towards a planet with more plastic in the ocean than sea life. The vision of Shampoo Bars is to make plastic-free products available and accessible for everyone and to provide an environmentally conscious and quality shower experience. They provide eco-friendly alternatives at an accessible price, to replace plastic cosmetics with hurtful components, all while supporting and giving back to the community.

UC Natural

UC Natural is a dutch online shop for natural, handmade beauty and body care products. Their product line covers all sorts of hair and body care, bath essentials, and handmade soaps. Their product line is made with the best quality natural ingredients to provide their customers with a great experience. Their inspiration comes from mother nature, and only uses natural and organic materials, provided by the earth, like fruits, flowers, minerals, and oils, to create beautiful, nourishing, and effective body care cosmetics.

The Netherlands, Dutch, Brands, tulips, private label, white-label, contract manufacturing, cosmetics, plastic-free, sunscreen, shampoo, conditioner

On their website, their whole cosmetic line is available, with natural products for body and hair, ranging from body scrubs, massage oils, shampoo conditioners and coconut oil bars, hair masks, shower essentials, bath bombs, and much more. Their products are ecologically sourced in the Netherlands and can be bought and delivered online.

Atypical Jewelry

The Netherlands, Dutch, Brands, tulips, private label, white-label, contract manufacturing, cosmetics, plastic-free, sunscreen, shampoo, conditioner

Atypical Jewelry comes from the heart of two young friends proudly based in the center of Amsterdam, where everything is always happening. In this hectic city full of movement and life, sometimes it can be hard to find yourself and express your style. That’s why Atypical was created, to offer something different, to allow people to express themselves and show who they really are. Their customize collection is made for those who want to show the extraordinary in them.

On their website, a range of customized jewelry, made for all tastes, is available for delivery. They offer every kind of jewelry, ranging from rings and necklaces to ear cuffs, to anklets and bracelets, in gold and silver, for all the styles.

Kaerel Skincare

Who said men can’t care for their skin? And all while being conscious about the environment? Most of the body care products are directed toward women, especially skincare, and men are, often, left aside in this industry. These are the values of Kaerel, a skincare and haircare brand thought especially for men. Their main focus is to provide natural ingredients. Their slogan “no crap” sums up everything that Kaerel is, “no crap in your body, no crap in the water, no crap in nature.” This is what Kaerel stands for.

The Netherlands, Dutch, Brands, tulips, private label, white-label, contract manufacturing, cosmetics, plastic-free, sunscreen, shampoo, conditioner

On their website, a range of products is available, including hair and body washes, after-shave balm, shaving cream, facial cream, deodorant, and gift sets for you to offer the best skin care for all the men in your life. They have sale points in various cities of the Netherlands, Belgium, and Germany, but the products are available on the website 24/7, with delivery available all year long. You can also request a sample completely for free to give their products a try and see if you like it!

Create your own product line with Wonnda – the European platform for white label, private label, and contract manufacturing

Are you interested in leveraging these trending products but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea, or an existing retailer looking to diversify your assortment with your own products, launching your own brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.

Here at wonnda, we work with top European producers for private labeling and contract manufacturing. The first step in getting your supplement product to market is probably the most crucial – finding the right production partner for your project. The great advantage of is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product.

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