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Find Your Ideal Private Label Beauty & Personal Care Supplier

Discover top private label beauty and personal care manufacturers. Browse thousands of private label products and experience seamless sourcing with Wonnda.

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Private Label Beauty & Personal Care Solutions

Effortless sourcing for your private label beauty brand

Bringing your private label beauty and personal care brand to life can be a complicated process. Sourcing the right manufacturer with high-quality standards, certifications, and competitive pricing can be time-consuming. Wonnda streamlines this process by offering a curated selection of private label manufacturers that have been thoroughly vetted for quality and compliance.

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The Ideal Suppliers for Your Private Label Beauty Brand

Source private label products with confidence from trusted beauty manufacturers

Our manufacturers specialize in producing a wide range of private label beauty and personal care products, including skincare, haircare, body care, and more. Whether you’re creating a unique product or a popular best-seller, our manufacturers have the expertise to bring your vision to life. With Wonnda, the possibilities are endless.

Start your private label beauty brand journey with Wonnda.

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40+ Best private label beauty and personal care manufacturers & suppliers for your brand

Join Wonnda and get access to our exclusive supplier directory with a curated list of private label beauty and personal care manufacturers & suppliers.

1. Atinacosmetics GmbH - Germany

Atinacosmetics GmbH is a leading cosmetics manufacturer in Germany. They specialize in creating unique and exceptional products that set brands apart. With a minimum order of just 250 pieces, they’re the perfect partner for small and growing brands.

Their expertise in product development and digital marketing ensures your success in the cosmetics industry. Their product line includes a variety of skin care essentials, including moisturizers, toners, serums, and washing gels, among others. 

Access prices, minimum quantities and more by getting in contact with Atinacosmetics via Wonnda.


SILMACHY specializes in crafting solid skincare and haircare products, including shampoo and conditioner bars, soap bars, deodorants, balms, and men’s grooming essentials like beard oils and waxes. Their products are handmade with natural and organic ingredients, prioritizing simplicity and high performance for effective skincare and haircare. 

Signup at Wonnda to access more private label beauty & personal care suppliers, get quotes, see prices and minimum order quantities.

3. harmonyLab - France

harmonyLab has been crafting top-tier natural and organic products since 2018, right in the heart of France. Their expertise spans a diverse range of wellness products, touching upon cosmetics, food, and home essentials. They take immense pride in their commitment to delivering high-quality, eco-friendly solutions.

Signup at Wonnda to access more private label beauty & personal care suppliers, get quotes, see prices and minimum order quantities.

Sign up to access all private label beauty & personal care manufacturers

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5+ Reasons to launch your private label beauty & peronal care brand with Wonnda

1. Brand Control and Customization

Private label allows you complete control over product specifications, design, and branding. This enables you to tailor your private label beauty & personal care products to meet your brand ethos and the specific needs of your target audience, differentiating you from competitors.

2. Higher Profit Margins

Sourcing directly from private label beauty & personal care manufacturers and bypassing intermediaries often results in higher profit margins. The cost savings can be passed on to consumers for competitive pricing or retained to increase profitability.

3. Supply Chain Transparency

When you partner with a private label beauty & personal care manufacturer, you have a clearer view of the supply chain, enabling better quality control. This is particularly crucial for products like face creams or serums, where sourcing and quality can vary widely.

4. Speed-to-Market

Having direct relationships with private label beauty & personal care manufacturers simplifies and speeds up the product development cycle. This enables quicker adjustments to product lines in response to market trends and consumer feedback.

5. Customer Loyalty

Private label products can foster stronger customer loyalty. Customers who love your unique beauty & personal care products will return to your brand, providing you with a reliable and growing revenue stream.

Frequently asked questions

A private label beauty and personal care brand is a brand owned or managed by a retailer or company that doesn’t manufacture the products themselves. Instead, they source products from a third-party manufacturer and market them under their own brand name or label. Essentially, it involves branding and selling products that are produced by another company.

Private label beauty and personal care brands offer several advantages for both retailers and consumers:

Cost Efficiency

Private label products are typically more cost-effective to produce because the retailer doesn’t have to invest in manufacturing facilities or research and development. This cost savings can be passed on to consumers in the form of lower prices.

Brand Control

Retailers have full control over the branding, packaging, and marketing of private label products. This allows them to tailor products to their target audience and create a unique brand identity.


Private label brands are often exclusive to a particular retailer, which can help attract and retain customers. Consumers may choose to shop at a specific retailer to access these unique products.

Competitive Pricing

Private label brands can offer competitive pricing compared to national or international brands. This affordability can be especially appealing to budget-conscious consumers.

Quality Control 

Retailers maintain quality control and can set specific quality standards for their private label products. This ensures that the products meet their desired level of quality and performance.

Diverse Product Range

Private label brands often offer a wide range of products, allowing retailers to cater to various consumer needs and preferences within the beauty and personal care category.


Retailers can quickly adapt to market trends and consumer demands by introducing new private label products. This agility enables them to stay competitive and responsive to changing market conditions.

Private label and white label beauty and personal care brands are similar concepts, but they have distinct differences:

Private Label Beauty & Personal Care Brand:

  1. Ownership: In a private label arrangement, the retailer or company owns the brand and is responsible for all aspects of branding, marketing, and product development.

  2. Customization: Private label brands allow for a high degree of customization. Retailers can specify product formulations, packaging designs, and branding to align with their unique vision and target audience.

  3. Exclusivity: Private label products are typically exclusive to a specific retailer or company, giving them control over pricing, distribution, and availability.

  4. Quality Control: Retailers have direct control over quality standards and can ensure that the products meet their desired specifications.

  5. Marketing: The retailer actively markets and promotes the private label brand as part of its product portfolio.

White Label Beauty & Personal Care Brand:

  1. Ownership: In a white label arrangement, a third-party manufacturer owns the brand, and the retailer or company simply “rents” or purchases the products to sell under their brand name.

  2. Customization: White label products offer limited customization options. Retailers can often choose from pre-existing product formulations and packaging designs but have less flexibility in shaping the product.

  3. Availability: White label products are not exclusive to a single retailer or company. The same product may be available under different brand names from various retailers.

  4. Quality Control: While retailers can set quality standards, they have less direct control over the manufacturing process compared to private label arrangements.

  5. Marketing: Retailers primarily focus on marketing and selling the white label products, leveraging their brand’s reputation and customer base.

In summary, the primary difference between private label and white label beauty and personal care brands lies in ownership, customization, and exclusivity. Private label brands are owned and fully controlled by the retailer, allowing for extensive customization and exclusivity. In contrast, white label brands are owned by third-party manufacturers, offering less customization and potential availability through multiple retailers. Both models offer advantages and flexibility based on the retailer’s goals and resources.

TikTok is highlighting a shift towards liquid blushes, with E.l.f.’s Camo Liquid Blush gaining popularity. Bronzing drops have become a staple for winter beauty routines, providing a blendable solution for a sun-kissed glow.

Additionally, a sustainable shift is noticeable in the beauty industry with the rise of “Makeup Refills,” encouraging the reuse of vintage containers.

According to Instagram Trend Talk, 2024 is the year of the signature scent, with an increased focus on personal and unique fragrances. In 2024, beauty trends on social media are less about following the latest makeup styles and more about people expressing their own unique beauty. This means people are choosing beauty products and styles that feel true to themselves, rather than just copying what everyone else is doing.

Marketing beauty and personal care products effectively in today’s digital landscape involves several key strategies:

  1. Identify Your Target Audience: Understanding who your products are for is crucial. Are they for young professionals, teens, or a more mature audience? This will influence the tone, style, and platforms you use for marketing.

  2. Leverage Social Media: Platforms like Instagram, TikTok, and YouTube are essential for beauty brands. Showcase your products through high-quality images and videos, and consider working with influencers who resonate with your target audience.

  3. Content Marketing: Create engaging and informative content that adds value. This could include tutorials, tips, blog posts, and product demonstrations. Educational content is especially popular, as it helps your audience learn how to use your products effectively​​.

  4. Influencer Collaborations: Partner with influencers, but choose wisely. Nano-influencers, with smaller but highly engaged audiences, can often have a higher impact than those with larger followings​​.

  5. User-Generated Content (UGC): Encourage your customers to share their experiences with your products. Reposting UGC on your channels can build community and trust​​.

  6. Email Marketing: Use email marketing to keep your audience informed about new products, special offers, and content related to your products.

Setting a beauty and personal care brand apart from competitors in terms of product quality or uniqueness requires a strategic approach and a focus on delivering exceptional value to customers. Here are some effective strategies to achieve this:

  1. Quality Ingredients and Formulations:

    • Invest in high-quality, natural, and effective ingredients for your products. Conduct thorough research and testing to ensure your formulations deliver results.
    • Consider specialty ingredients or unique blends that address specific skincare or haircare needs.
  2. Innovation and Uniqueness:

    • Continually innovate by developing new and unique products that stand out in the market. This could include novel formulations, packaging, or application methods.
    • Stay updated with the latest trends and technologies in the beauty industry and incorporate them into your product offerings.
  3. Sustainability and Ethical Practices:

    • Embrace sustainability by using eco-friendly packaging, reducing waste, and supporting ethical sourcing of ingredients.
    • Highlight your brand’s commitment to ethical practices, such as cruelty-free testing and fair labor standards.
  4. Customization Options:

    • Offer customizable products that allow customers to tailor formulations to their specific needs. This can include choosing scents, ingredients, or packaging styles.
    • Personalization creates a unique and engaging customer experience.
  5. Transparent Labeling:

    • Provide clear and transparent product labeling, including a full list of ingredients and their benefits. This builds trust with consumers who value transparency.

The best private label beauty & personal care manufacturers can be found through specialized B2B platforms like Wonnda, where we offer a curated list of vetted tea manufacturers specializing in private label production. 

How Wonnda Works

Wonnda is the digital platform for private label & contract manufacturing in Europe

Browse our extensive product catalog or submit tenders

Get inspired and directly request products from our trusted partner manufacturers or create tenders and we match you with the right partner for your project.

Wonnda takes away the sourcing headache. A fully digital solution for next-generation brands. So why would you go back to emails and Excel?

Smart project collaboration with all stakeholders​

Bring all stakeholders on the same page

No more communication errors. Our digital sourcing solution makes the launch of products more efficient.

Everything you need to know about Wonnda

Wonnda is a digital sourcing platform that allows brands to discover products and find the right supplier for your next bestseller. Instead of spending thousands of Euros on trade shows, or hours searching online for good suppliers, Wonnda works with verified suppliers and gives you access to them 365 days a year.

Thanks to a huge network of factories and sourcing experts, Wonnda is able to cover almost any consumer product category. Just create your free Wonnda account and find the best private label suppliers & contract manufacturers for your brand.

The sourcing process on Wonnda is designed to be seamless and efficient. Once you join our platform and create your brand profile, you can begin searching for manufacturers that align with your product requirements. Our advanced search filters allow you to narrow down your options based on location, production capacity, certifications, and more. You can review detailed manufacturer profiles, including information about their capabilities, product catalogs, certifications, and customer reviews. If you find a manufacturer that interests you, you can initiate contact through our secure messaging system to discuss your project further, request samples, and negotiate pricing and terms. Wonnda facilitates the entire communication process, making it easy for you to collaborate with manufacturers, evaluate their suitability, and make informed decisions. Our goal is to simplify the sourcing journey and ensure a successful partnership between brands and manufacturers.

Wonnda offers a comprehensive and efficient solution for brands seeking European manufacturers for their product line. By choosing Wonnda, you gain access to a vast network of verified and reliable private label manufacturers/suppliers. We carefully curate our database to ensure that only high-quality manufacturers who meet European standards are included. Our platform streamlines the sourcing process, saving you time and effort by providing a one-stop digital solution.

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