Men’s grooming brand – 5 steps to source private label products

Updated on August 16, 2022
In this article
In this article

Do you want to start your own men’s grooming product line? A private label production might be the best option for your starting business.

What is private label?

A private label corresponds to a manufacturer who creates customized products for third parties to sell under their brand. In other words, the manufacturer gives you the freedom to choose the formula, customization, or design of the product they manufacture for your brand. This personalized product will then be sold exclusively by this one retailer/re-seller who ordered the product. You get ease in the production while being able to do small customizations in your packaging and formula.

Private label production is the best of both worlds. You get the ease of producing a “generic” product, with the option to make customizations and to make your product unique. In other words, the machinery for the production is already set, making it easier and faster to produce, and giving also lower minimum order quantities, while giving you the opportunity to personalize some aspects of the product.

Why you should start your own men’s grooming brand

The male grooming market is not nearly as explored as the female self-care industry, but that does not mean that men cannot take care of themselves. In fact, the beauty industry is starting to realize that and is focusing every day more on men’s care. The forecast for the male self-care industry is $166 billion in 2022 and represents an opportunity for brands to explore a whole new emerging market.

The search for men’s care products and grooming apparel has grown 70% in the past six years and is expected to continue growing in the following years. With the covid-19 pandemic, men started taking care of themselves more than ever before and searching for their own personal care products.

Did you know that men shop online more than women? Not only that, but they tend to spend more money, and tend to spend more on themselves. Going into a store and looking for self-care products can hurt the self-esteem of some men, so many prefer to shop online, and feel more comfortable while doing so. A recent study by Affilinet reports that 84.3 % of men buy online, compared with 77 % of women.

What kind of products can you produce?

Here are just some of the examples you can turn into a product line, but the sky is the limit, and there’s always a perfect manufacturer for you.

  • Styling paste
  • Shave gel
  • Electric trimmers
  • Safety razors
  • Face cleansers
  • Moisturizing balm
  • Aftershave
  • Shampoos and conditioners
  • Deodorants

Sourcing private label products for your men’s grooming brand

1. Find your audience

You already have your customer base that visits your business on a weekly basis. Think about them when launching your products. What are they like? What kind of things do they buy? Do they come alone? All of these questions will help you know your clients better and cater to their necessities. You have to create something your customer would buy, and would take home with them, share with friends, and keep on a beautiful shelf.

Find your community and focus on their necessities. This way you can build a customer base that is loyal and will always come back for more. Remember: the best kind of marketing is the one your customers will do for free when they talk about how great your place and your products are.

2. Formulate the request

If you want to start your own brand or product line, having a manufacturer is an essential part of the process. Both you and the manufacturer are looking for a long-term relationship, in terms of production, so it’s very important to establish a good connection from the very first contact.

To do that, make sure to really put effort into the request and put as many details as possible about your product idea. This way, we can find the best match for you, and the manufacturer can have all the information to make your idea come true.

In every request, there are three parameters that should always be included, in order to be as specific as possible with the manufacturer. Your request should include:

  1. Quantity (consider minimum order quantities)
  2. Target price
  3. Total budget

The ideal would be to include all of the items in the list above, but sometimes that is not possible, so make sure you include at least one of the three. All of these parameters are necessary for the manufacturer to be sure that they can provide you with an estimate that matches what you have in mind.

*do you know what are MOQs? Click here to find out more!

3. Get connected with the perfect manufacturer at

Access, create a profile, write a request, and we can get started finding the best manufacturer for you and your brand! Our platform s full of European manufacturers for you to produce your men’s grooming line sustainably and locally while giving back to the community.

Wonnda is the operating system for the next generation of consumer brands. Source, launch & scale your product line – with the best manufacturers & experts in Europe. Work with the best-certified manufacturers from Europe, source, launch, and scale your best-seller product with a few clicks. All stakeholders, information, and communication on one central platform.

4. Get samples

It’s normal to have an idea and go running after the manufacturers asking for samples, but samples are one of the last steps of the process. Typically, this is how the process happens:

First of all, you send your request and define, in detail, what the product will look like. Then, once the manufacturer understands what you want, and if it’s possible to produce it, they will offer samples. Samples can be free or paid – and is up to you to test them to see if they are what you pictured or if any changes need to be made.

It’s important to be transparent when giving feedback and respond to the manufacturer as soon as possible. Don’t be afraid to make changes or ask for something different, manufacturers will tell you if your idea is doable or not. Very often, they will react and adapt to your request and send another version.

5. Start producing!

So you already have the target audience, have registered on the platform, and sent the product request, found the best manufacturer at Wonnda, and already tried out the samples? Now everything that is left is to start production and distribution of your very own product!

Create your own product line with Wonnda – the European platform for white label, private label, and contract manufacturing

Are you interested in leveraging these trending products but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea, or an existing retailer looking to diversify your assortment with your own products, launching your own brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.

Here at wonnda, we work with top European producers for private labeling and contract manufacturing. The first step in getting your supplement product to market is probably the most crucial – finding the right production partner for your project. The great advantage of is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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