8 innovative private-label ideas for influencers

What are influencers?

By definition, an influencer is someone who has the power to affect others’ decisions (more specifically, purchasing decisions), given to their position and relationship with their audience. An influencer usually has a following on social media, such as Instagram, YouTube, or TikTok, and uses, intentionally or not, their influence to motivate behavior in their audience, and can be a powerful tool of influencer marketing.

Anyone can be an influencer, makeup artists, gamers, moms, athletes, private label brand owner, and many others, as long as you have a charming personality and something interesting to share, you can find a following online of people with the same interests as you.

Recently, with the growth of the internet and social media, influencers have become more and more common. Because of the opportunity for monetization provided by the biggest social media platforms, it turned into a profession that many people seek. Because of this, other jobs have also come along, such as social media managercopywriterapp developergraphic designer, and many others.

Launching your brand can be a great way to step up the game as an influencer and have a more stable source of income. But choosing a product to produce can be a challenge to any beginner, so how about some examples?

8 innovative product ideas for influencers

1. Coffee powder and accessories

Coffee is one of those products that everyone seems to be obsessed with. For some, it means a warm cup in the morning to wake you up, and for others, a break from a busy day of work. The multitude of ways to drink coffee and the many accessories that can be used to make your perfect cup make this the perfect opportunity to start your coffee brand.

You can produce and sell your ground powder, the whole beans, or even invest in the perfect coffee accessories, like expresso machines, filters, creamers and much more.

2. Sunglasses

Is there a better accessory for summer? Everyone loves sunglasses, and not only are they stylish and can complement a good outfit, but they are also very necessary and essential for the well-being of your eyesight. Sunglasses are also a very versatile accessory that can be as eco-friendly or as different as your heart desires. This can be a hard one to handcraft, so why not start your own private label brand?

3. Gym apparel and exercise equipment

Fitness is a recent trending topic for those who want to work on themselves or maybe pick up a new hobby. Introducing exercises to your routine can be the key to a happier and healthier life, and can even help you meet new people and make new friends. More than that, everyone knows that participating in a sport or going to the gym has infinite up-sides, such as controlling weight, combating health conditions and diseases, and even uplifting your mood and boosting your energy outside of the gym, since exercising will release endorphins in your brain and make you happier overall!

Click here to read more about the gym essentials everyone needs and how to advertise your private label brand on Instagram!

Phones are an essential part of everyone’s life, and it’s important to take good care of this very expensive equipment. As phones become more of a necessity in daily life, it makes sense to accessorize them the same way we accessorize ourselves, doesn’t it? Some people even have a different case just to match their outfits! And smartphone accessorizing doesn’t need to stop there! It can extend to headphones, cables, and some newer accessories no one knew they needed, like strings to have them as a purse -super easy to carry around- or even pop sockets and car holders. The possibilities are endless, and this is a great starter-level business!

5. Stainless Steel Water Bottles

Water bottles seem like simple everyday items, but some people find it hard to find the perfect one to fit all of their needs. More specifically, stainless steel water bottles are super in right now, as they are the perfect way to keep your water super cold for an entire workout or a full workday, all inside a fashionable and trendy colorful water bottle made to fit your outfit perfectly.

Have you ever thought about starting your very own product line so that you can offer the best water bottles for everyone else? Water bottles are a great product to start if you want to create your own business! And it can all be produced right here in Europe!

6. Candles

Candles are one of the easiest and prettiest elements of good home decor. Candles never go out of style and have various aesthetics for various tastes. They come in various shapes, colors, and scents and can give your space a modern and fresh feeling.

To name a few examples of the number of variations it is possible to have: bubbles, twisted, lavender-scented, with crystals, pastel colors, moon and sun, wooden wick, wax melts, fragrance oil, home decor, high end, soy wax, glass jars, candles with secret messages or things hidden inside and much more. Name it; you can find your one perfect candle to match the aesthetic of your home.

7. Beachwear

Whether it’s bikinis, tankinis, swim shorts, swimsuits, or diving clothes, the fact is, anyone who is remotely close to a beach or pool, or lives in warm parts of the globe, has a pair of swimwear. And the beachwear market is particularly interesting in Europe since some European countries are the biggest importers of swimwear in the world, amounting to €2.1 billion in importations in 2019, corresponding to roughly 434 million units of clothing.

Safe to say, everyone loves a warm beach day, and the beachwear market tends to grow and grow more every year. In the past 5 years, the value of the market has raised consistently at an average rate of 8,5% per year.

8. Home Decor

Home decor is the art of making your personal space – your house, bedroom, or even office – more personal and comfortable so it attends to your needs and makes you feel at home. It’s the art of making your house look like a home by using aesthetic elements to make the house look more visually appealing. There is a very large range of options and variables when it comes to personalizing your space. There is no limit to the options of elements, colors, styles of furniture, or arrangements. Many home decor private label brands specialize in making special decorations for you and your house so that you can have your perfect personalized space!

Click here to learn more about the best home decor essentials and how to advertise them on Instagram!

Create your private label product line with Wonnda – the European platform for white label, private label, and contract manufacturing

Are you interested in producing your private label products in Europe but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea or an existing retailer looking to diversify your assortment with your products, launching your brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.

Here at wonnda, we work with top European producers for private labeling and contract manufacturing. The first step in getting your product to market is probably the most crucial – finding the right production partner for your project. The great advantage of wonnda.com is that you can let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then fill out the form!

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