Private Label for Food & Beverage: Start your own food & beverage brand – this is how it works

Did you know that one in three European shoppers regularly buys food that isn’t from big brands? That leaves tremendous potential for young, independent brands to reach consumers. You probably see this yourself as a consumer. More and more direct-to-customer food and beverage brands are successfully selling their own products, completely independent of the big players.

Whether you’re an aspiring startup entrepreneur with an innovative product idea, or an existing retailer looking to diversify your assortment with your own products, launching your own brand through private label or contract manufacturing could be just the step you need to take your business to the next level.

Private Label Manufacturing Platform What is Private Label Manufacturing?

Private Label Manufacturing is a food and beverage go-to-market strategy where you hire a manufacturer to produce your desired products. Typically, a private label manufacturer already has experience producing the type of products you want. The private label manufacturer also usually either has ready-made recipes for the products or will assist you in creating new recipes.

Difference between private label, white label and contract manufacturing

What is the difference between white label and private label? However, it is important to understand the difference between white label and private label. White labeling is really just the “easiest” (but probably most convenient) form of outsourcing production. That’s because with a white label provider, you’re basically buying existing products off the shelf, while only changing the label on the packaging. Private label, on the other hand, is more flexible, where you can make changes to recipes and variations, and also have more leeway to customize your products.

What is contract manufacturing? And what is the difference between private label and contract manufacturing?

There is no clear distinction between private label manufacturing and contract manufacturing, as many manufacturers use the terms interchangeably. Typically, however, a contract manufacturer really produces the products according to your own recipes. While the private label manufacturer allows you to tinker with existing recipes, but doesn’t completely produce a type of product he/she has never produced before.

10 Product Ideas for Your Direct-to-Consumer (D2C) Food Brand

  • Spice Blends
  • Oils & Vinegar
  • Peanut Butter & Creams
  • Superfoods
  • Chocolate, Candy & Sweets
  • Pastries
  • Food Supplements
  • Cereals & Muesli
  • Snacks
  • Jams, dips and other fancy foods
  • Find a manufacturer for your spirit brand
  • Whiskey manufacturer
  • Gin manufacturers
  • Vodka manufacturers and more

10 Product Ideas for Your Direct-to-Consumer (D2C) Beverage and Drink Brand

  • Coffee Tea
  • Soda & Energy Drinks
  • Syrups Smoothies and juices
  • Beer Wine (red, white, sparkling)
  • Gin
  • Vodka
  • Seltzers

How do you find the right producers for your food & beverage D2C products?

Here at wonnda we work with top European producers for private labeling and contract manufacturing. The first step in getting your new product to market is probably the most crucial – finding the right production partner for your project. The great advantage of is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product.

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We help brands and entrepreneurs to launch products with trusted European manufacturers

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