Peanuts: The Private Label Trend

Updated on July 27, 2022
In this article
In this article

Protein-rich foods for a healthier and more sustainable lifestyle are becoming more and more popular among many people. Anyone with a vegan or vegetarian diet needs to rely more on non-meat and non-dairy sources of protein. In order to achieve a more balanced diet foods with plant-based protein are key.

Many people also consider vegetable proteins to be a healthier option to increase their energy levels than traditional proteins. Peanuts and their derivatives are a great way to add protein to any food product. Therefore, it is not surprising that peanuts-related products with their high nutritional value and low sugar content are one of the most trending private label products of 2022.

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Why peanuts?

Peanuts can be used as a sustainable alternative to other ingredients as they are one of the most sustainable crops due to requiring less water than many other crops and providing important nutrients to the soil. On top of that, peanuts are an amazing high-quality protein source made up by 50% of fatty acids. They are also high in fiber, niacin, B vitamins and minerals. Additionally, according to Innova Market Insights, 70% of consumers experiment with new food concepts and unique combinations. They are looking for new flavours and new sensory experiences from brands. Peanuts can be added as a new flavour to many different products and in a variety of forms.

Peanuts-based private label product ideas

Have you ever thought of launching your own private label peanut-based products but don’t know how to get started? We have collected a few product ideas that will make your private label brand a success.

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Peanut Butter

Peanut butter is made of roasted peanuts and is a healthy source of protein as it doesn’t have artificial sweeteners, colors or preservatives and can even be sold as 100% pure peanut butter.

Peanut Snacks

Many conventional snacks contain a lot of ingredients that are chemical and unhealthy. Many manufacturers of peanut-based snacks aim to create products with a limited number of ingredients. With raw peanuts and/or processed peanuts in the form of butter or flours, they can develop peanut snacks that are healthier and high in protein.


  • Peanut snack bars
  • Peanut energy balls
  • Peanut chips
Vegan and dairy-free peanut ice cream

Ice cream based on peanuts with different flavours to create a multi-sensory experience are very popular as vegan and dairy-free products.

Peanut cream

A very commonly used peanut baking product especially in gluten-free baking, is peanut cream which provides extra proteins for baking goods such as peanut butter cupcakes or brownies and peanut butter icing. Peanut cream constitutes a great alternative for dairy-based creams.

Peanuts cereals and breakfast products

Peanuts can easily increase the nutritional value of breakfast products. A few examples of peanut-based breakfast products:

  • Peanut butter oatmeal
  • Peanut butter granola and cereals
  • Peanut butter biscuits and bars
Peanut Flour

Peanut flour is made of roasted, crushed and defatted peanuts and is the perfect alternative to conventional flour as it is gluten-free.

Peanut Oil

Oil made from peanuts is commonly used to fry or sauté meat and vegetables but also to add flavour to dishes. It can be used at high temperatures and the great advantage of peanut oil is that the food that is cooked in it does not absorb its flavor.

Launch your own private label peanuts products with wonnda

Here at Wonnda, we work with top European producers for private labelling and contract manufacturing. The first step in getting your own superfoods product line to market is probably the most crucial – finding the right production partner for your project.

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The great advantage of is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product!

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Adriana Schatz
Adriana Schatz is an Austrian-born author with a passion for product sourcing and market trends. She earned her Masters's degree from the Leopold Franzens Universität Innsbruck and has since focused on educating others about the intricacies of product sourcing. Her unique perspective and insights into market trends make her a valuable resource for businesses seeking to improve their sourcing strategies. When she's not writing, Adriana enjoys exploring new cultures and cuisines.
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