Launching Your Own Beauty Brand: A Comprehensive Guide

Updated on March 1, 2022
In this article
In this article

There is a rising wave of customers, nearly 60% of the total, willing to support smaller, private labels when buying beauty products and cosmetics. This presents an exciting opportunity if you’re planning to launch your own beauty brand or cosmetic product line through private label manufacturing. Europe boasts a variety of experienced manufacturers specializing in beauty and cosmetics, ready to help you realize your private label ambitions.

Whether you’re an existing brand owner with product launch experience or a newcomer to the world of private-label beauty, the first step is to identify your product range. Consider the needs of your potential customers and identify gaps in the market – what problem could your product solve that others do not?

Selection and Classification of Your Beauty Products

A structured approach toward product selection can lead to success when you launch your own beauty brand. Consider the following categories based on the application and texture of the beauty products:

Products Based on Application

  1. Hair Care: Products catering to different hair types and specific hair problems like dryness, frizziness, or damage.
  2. Facial Care: Products focusing on varied facial skin types and concerns such as acne, pigmentation, or aging. By launching your own facial care line, you can tap into an exciting market spectrum.
  3. Body Care: Items targeting overall body skin health, like body washes, lotions, or body scrubs. With your own body care product line, your brand will definitely stand out.
  4. Hand and Arm Care: Specialized products for the care of hands and arms, considering their unique skin needs.
  5. Legs and Feet Care: Solutions specifically designed for the care of legs and feet, a often overlooked but important part of body care.

Beauty Products/Cosmetics Based on Texture

  1. Fluids & Liquids: These can include serums, toners, or liquid cleansers.
  2. Balms: Products like lip balms or healing skin balms fall under this category.
  3. Creams: This includes day creams, night creams, or specialty creams like anti-aging or whitening creams.
  4. Oils: A broad category encompassing hair oils, essential oils, massage oils, and body oils.
  5. Pastes: These could be products like masks or certain types of scrubs.

Highlighting the Features of Your Private Label Beauty Products

Championing Cruelty-Free Practices

In an increasingly conscious consumer market, the commitment to cruelty-free production products is an attribute that stands out. Many beauty enthusiasts are shifting their loyalty towards brands that pledge against animal testing. This commitment not only caters to the ethical stance of consumers but also reinforces your brand’s respect for life and kindness.

Natural Cosmetics: Returning to the Roots

The beauty industry is witnessing an increasing demand for cosmetics made from natural ingredients. Synthetic elements and their potential side effects have led consumers to seek products that are formulated with ingredients sourced from nature. Natural cosmetics, which utilise plant-based ingredients and minerals, are perceived as safer and gentler on the skin, thus gaining significant traction in the market.

The Appeal of Plant-Based Beauty Products

As vegan lifestyles gain popularity, there’s a rising interest in plant-based beauty products. These products, devoid of any animal-derived ingredients, are not only vegan-friendly but also attract environmentally conscious consumers due to their sustainable sourcing and production methods.

The Organic or Bio Revolution

As awareness about the harmful effects of synthetic additives and pesticides grows, certified organic beauty products are experiencing a surge in demand. These products, made without these harmful substances, offer a safer and healthier alternative to conventional beauty products. An Organic or Bio certification on your products reassures consumers of your commitment to their health and well-being.

Embracing Ethical Production

Today’s consumers care about not just what goes into their products, but also how their products are made. Ethical production, which ensures fair trade, decent wages, and good working conditions, is a key concern for many. Brands that adopt ethical production methods are more likely to attract socially conscious consumers.

The ‘Made in Europe’ Edge

“Made in Europe” Product is not just a label – it signifies high production standards and strict quality control measures. European manufacturers are renowned for their excellent craftsmanship, meticulous attention to detail, and strict adherence to regulations. Thus, beauty brands that have “Made in Europe” products are often perceived as high-quality and reliable.

The Credibility of Certified Products

Third-party certifications lend an additional layer of trust and credibility to your beauty brand. Certifications such as ECOCERT, COSMOS, and NATRUE indicate that your products meet stringent standards for safety, quality, and environmental responsibility.

Riding the CBD Wave

The beauty industry is ever-evolving, with CBD (cannabidiol) being one of the latest trends. CBD, a compound derived from the hemp plant, is lauded for its potential health benefits. Beauty products infused with CBD oil, such as creams, serums, and balms, are gaining popularity among consumers seeking innovative and effective skincare solutions.


In conclusion, launching your own beauty brand or cosmetic product line is an exciting journey that involves careful planning, market understanding, and strategic decision-making. But with the right tools and guidance, it can be a successful and rewarding venture.

At Wonnda, we connect brands with top European manufacturers to help them launch their own product lines in the consumer goods industry.

Our digital platform makes it easy to find the right manufacturers for your beauty brand, simplifying the sourcing and production process. With Wonnda, launching your own beauty brand is more accessible than ever. Join us today to start your journey in the world of private label beauty.

Source, Manage & Scale Your Product Line With Wonnda

Wonnda is the fastest growing B2B platform for private label sourcing in Europe, offering direct access to trusted and verified suppliers and a comprehensive digital infrastructure for efficient supply chain management.

With an over 80% match rate between buyers and suppliers and the ability to order samples directly through the platform, Wonnda makes launching your product line faster and more cost-effective.

About the author
Oliver Allmoslechner
Oliver Allmoslechner is a co-founder of Wonnda, with a passion for bringing new ventures to life. Born and raised in Kitzbühel, Austria, Oliver has lived and worked in cities around the world, including Vienna, Washington DC, Antwerp, Lisbon and Berlin. He started his career with a strong business background, but quickly found his way into coding and venture building. Oliver's special interest lies in enabling small and medium-sized businesses, and he has co-built a number of successful ventures, including, a local experience platform that was acquired in 2020. Oliver's wealth of experience and entrepreneurial spirit make him an invaluable resource for anyone looking to launch their own venture.
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