How to launch your own beauty brand and cosmetic products

60% of customers buying beauty products and cosmetics are already open to choosing smaller, private labels. This is a great opportunity for anyone looking to launch their own beauty or cosmetic product line through private label manufacturing. Many private label manufacturers in Europe are focused on the beauty and cosmetics industry and have a lot of experience and knowledge to produce these types of products in a private label manufacturing. To get started, you need to consider what type of beauty product(s) or cosmetic product line you want to start. If you are already an existing brand owner who has experience launching a product, this will probably be easier for you. If it’s your first time to have your beauty products produced by a private label or contract manufacturer, you’ll have to figure out in your head what products to start with.

Think about your (potential) customers and, based on your experience, identify which products don’t fully solve a problem they have in the status quo. Below you will find a few category ideas on how to cluster your desired products and even a list of products that our network of private label producers and contract manufacturers can produce for you.

Private Label Beauty Products & Cosmetics Categories Based on Application

  • Products for hair care
  • Products for facial care
  • Products for body care
  • Hands and arms
  • Legs & feet

Beauty private label products / cosmetics based on texture

  • Fluids & Liquids
  • Balms
  • Creams
  • Oils
  • Serums
  • Salts
  • Lotions
  • Pastes

Ideas for “features” of your private label beauty products

  • No animal testing
  • Natural cosmetics
  • Plant based
  • Organic or Bio
  • Ethical production
  • Made in Europe
  • Certified products
  • CBD Products

Concrete private label product ideas within the beauty and/or cosmetics category

  • Perfume
  • Perfume oil
  • Aftershave
  • Shaving gels
  • Massage oils
  • Essential oils
  • Infusion
  • Room fragrance
  • Perfume
  • Deodorant
  • Vegetable oils
  • Peelings
  • Hemp oils
  • Body oils
  • Argan oil
  • Spa products
  • Collagen
  • Raw salt
  • Foams
  • Shower gel
  • Bath additive
  • Body scrub
  • Body butter
  • Hand cream
  • Soaps
  • Beard care
  • Sunscreen
  • Sunscreen and After Sun
  • Self-tanning lotions
  • Foundation
  • Concealer
  • Powder
  • Blush
  • Highlighter
  • Eye shadow
  • Mascara
  • Tint
  • Kajal
  • Lipstick
  • Lip gloss
  • Lip balm
  • Lip liner
  • Lip balm
  • Nail polish
  • Care for nails
  • Anti-aging cream
  • Day cream
  • Night cream
  • Face mask
  • Facial toner
  • Cleansing Foam
  • Make-up remover
  • Face scrub
  • Cleansing Gel
  • Shampoo

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