Our 10 Favorite German Skincare Brands

Updated on February 8, 2024
In this article
In this article

Key takeaways

  • The ascent of German skincare (G-Beauty) mirrors the success of K-Beauty, offering opportunities for private label ventures in the rapidly growing market.
  • G-Beauty brands prioritize technology, clean formulations, and sustainability, aligning with consumer preferences for natural, vegan skincare solutions.
  • Wonnda’s platform links brands with 250+ European suppliers, simplifying the sourcing and launching of G-Beauty private-label lines, enabling entrepreneurs to seize the trend’s potential.

German Skincare: The new cosmetics trend

One area of interest for private label businesses is the emerging trend of German skincare products, also known as G-Beauty. G-Beauty combines the best of German innovation, science, and natural ingredients to create skincare products that are as effective as they are luxurious.

The Rise of G-Beauty: How German Skincare is Dominating the Private Label Market

The beauty industry is no stranger to trends, and the latest phenomenon is G-Beauty or German skincare. Following the global success of K-Beauty (Korean skincare), G-Beauty is capturing the attention of consumers with its focus on science, precision, and high-quality ingredients.

The “Made in Germany” label has become synonymous with superior quality in the skincare market, offering significant potential for private label businesses seeking to source and launch their own product lines in the consumer goods industry.

Through our digital platform, Wonnda connects brands and European private label manufacturers, making it easy to find the right partner for your G-Beauty venture. In this article, we’ll introduce you to 10 German skincare brands to watch in 2024, showcasing the innovation and expertise that have placed G-Beauty at the forefront of the private label market.

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Our 10 Favorite German Skincare Brands

1. Formel Skin

Formel Skin, a Berlin-based German skincare brand, is revolutionizing the industry by offering personalized skincare solutions for all skin types. By utilizing a team of experienced dermatologists, the company creates custom formulations tailored to each customer’s unique needs, ensuring optimal results. These dermatologists are also available for consultations and addressing any concerns or questions clients may have.

Founded in 2019 by Anton Kononov and Florian Semler, Formel Skin emerged as a response to the growing demand for accessible dermatology services. Their innovative approach provides an alternative to traditional in-person consultations, making it easier for individuals to receive expert advice and treatment for their skin conditions.

With a strong lineup of investors backing the brand, Formel Skin is quickly gaining momentum in the G-Beauty market, making it an ideal partner for your private-label endeavors.


KOZHYA, a groundbreaking German skincare brand, is on a mission to transform the beauty industry through its state-of-the-art technology and commitment to clean formulations. Founder Yoanna Gouchtchina, along with a team of German engineers, has developed a revolutionary portable skin atomizer that enhances product absorption while minimizing waste. This innovative approach ensures optimal skin health and a more sustainable beauty routine.

In addition to its technological advancements, KOZHYA is dedicated to using only highly concentrated, pure ingredients in its products. By excluding harmful chemicals, alcohol, parabens, and artificial fragrances, the brand guarantees safe and effective skincare solutions for its customers.

As the first company to offer a handheld, at-home device for applying deep-pore skincare products, KOZHYA is poised to become a market leader and an ideal partner for your private label venture in the G-Beauty space.

3. AVE & YOU

German skincare brand AVE & YOU was founded by Franziska Leonhardt and Dominik Michels, who identified the challenges consumers face in finding skincare products tailored to their unique needs. With a focus on individual beauty requirements and goals, the founders have developed a range of cosmetics that cater to the diverse needs of today’s consumers. AVE & YOU combines dermatological expertise and intelligent technology to create clean, vegan, and naturally derived products.

Understanding that skin is never just “normal,” AVE & YOU recognizes the importance of treating it as the largest, most versatile, and expressive organ of the human body. The brand acknowledges that each person’s skin is a canvas that reflects their individuality, and as such, has varying care needs and demands. By offering German skincare solutions that cater to this diversity, AVE & YOU is well-positioned to become a leader in the G-Beauty market and an ideal partner for your private label business.

4. Apricot

Munich-based skincare brand Apricot specializes in providing made-in-Germany products that target wrinkles, acne, and scars, all while adhering to vegan, cruelty-free, and dermatologically tested standards. Committed to delivering convenience, simplicity, and instant results, Apricot offers a diverse range of skincare solutions, including pads, patches, tapes, organic creams, serums, and toners, all formulated with active ingredients for maximum efficacy.

In addition to its focus on high-quality, effective products, Apricot is dedicated to sustainability, with plans to achieve CO2 neutrality by 2023. This commitment to both exceptional skincare and environmental responsibility makes Apricot an ideal partner for brands looking to source and launch private-label products that align with the values of today’s conscious consumers. Embrace the power of G-Beauty with Apricot’s innovative and eco-friendly skincare solutions.

5. salted.

Berlin-based skincare brand salted. presents a comprehensive range of products designed to address every stage of the skincare routine, tailored to individual needs. By employing their unique “match-maker” principle, salted. invites customers to answer a series of questions about their skin type and concerns. Based on the responses, the brand curates a personalized skincare package, including cleansers, serums, toners, moisturizers, and face masks, specifically tailored to each customer’s needs.

Embrace the world of G-Beauty with salted.’s innovative approach to personalized skincare solutions. By offering bespoke German skincare products for every step of your routine, salted. is an ideal partner for private label brands looking to source and launch their own tailored product line in the consumer goods industry.

6. Nâmeco

German skincare brand Nâmeco is on a mission to showcase the effectiveness of European plant-based skincare solutions. Their name, derived from Natural Medical Cosmetics, highlights their commitment to creating high-quality, natural products. The founders’ expertise and passion have led to the development of a diverse range of locally produced, all-natural, vegan, and sustainable skincare offerings.

Embrace the power of G-Beauty with Nâmeco’s innovative approach to plant-based skincare. As an ideal partner for private label brands looking to source and launch their own line of natural, vegan, and sustainable products, Nâmeco offers the perfect opportunity to tap into the growing demand for effective and eco-conscious European skincare solutions.

7. NUI

NUI, a German skincare brand specializing in natural cosmetics, offers a range of clean, vegan, and sustainable products that boast both exceptional performance and a captivating aesthetic. The brand’s mission is to seamlessly blend sustainability and elegance, allowing consumers to enjoy both without compromise. NUI’s formulations are made with natural, vegan, and gluten-free ingredients, free from artificial colors, fragrances, silicones, and parabens.

Their extensive assortment of natural makeup and skincare products showcases NUI’s commitment to providing high-quality, eco-friendly options in the G-Beauty market. The brand’s success is evident through a significant investment from Judith Williams, further cementing its status as a leader in natural cosmetics. NUI is an ideal partner for private label brands looking to source and launch a line of sustainable, elegant, and effective skincare and makeup products.

8. Nivea 

Nivea, a German skincare icon, is celebrated for its reliable and affordable solutions. With a century-long legacy, the brand’s timeless blue packaging reflects trust and consistency. Nivea prioritizes skin health, offering a diverse range of products tailored to various needs and skin types.

Known for classic formulations and adaptability to evolving skincare trends, Nivea remains a global favorite. The brand’s success lies in its commitment to innovation, ensuring it continues to be a trusted companion in the daily skincare routines of millions worldwide. From the iconic blue tin of Nivea Creme to its ongoing commitment to research and development, Nivea continues to set the standard for dependable skincare.

9. Dr. Hauschka

Dr. Hauschka, a leading German skincare brand, distinguishes itself through a holistic philosophy that integrates natural and organic elements. Rooted in a deep belief in nature’s healing capabilities, the brand formulates products designed not only for cosmetic enhancement but also to promote skin health and balance. By embracing plant-based ingredients and eschewing synthetic additives, Dr. Hauschka stands as a beacon of authenticity, offering a clean and genuine approach to skincare.

Beyond the cosmetic realm, Dr. Hauschka extends its commitment to holistic beauty to encompass sustainable and ethical practices. The brand’s skincare range, spanning cleansers, toners, and moisturizers, reflects a harmonious blend of efficacy and natural goodness. Dr. Hauschka emerges as a trusted choice for individuals seeking not just effective skincare but also a genuine connection between beauty, nature, and overall well-being, establishing itself as a beacon in the realm of holistic and authentic skincare.


BABOR, a leading German skincare brand, distinguishes itself through a dynamic fusion of cutting-edge science and natural excellence. At the core of BABOR’s philosophy is a relentless commitment to innovation, underscored by extensive research and development. This dedication results in skincare formulations that seamlessly marry advanced technology with the finest natural ingredients, positioning BABOR as a trailblazer in the beauty industry.

The brand’s comprehensive skincare range encompasses cleansers, serums, and moisturizers, each meticulously crafted to meet the diverse needs of consumers. BABOR’s success is rooted in its ability to deliver not only scientifically advanced solutions but also an indulgent sensorial experience. By offering products that embody efficacy and luxury, BABOR continues to redefine beauty standards, earning its reputation as a trusted name that bridges the realms of scientific innovation and natural excellence in skincare.

Embrace the G-Beauty Revolution: Unleash the Potential of German Skincare with Wonnda

In conclusion, the G-Beauty trend is rapidly gaining momentum, driven by innovative German skincare brands that prioritize natural, vegan, and sustainable solutions. These brands, such as Formel Skin, KOZHYA, AVE & YOU, Apricot, salted., Nâmeco, and NUI, exemplify the values and expertise that set German skincare apart in the global beauty industry.

As a digital platform, Wonnda connects brands with private label manufacturers and suppliers, empowering you to source and launch your own “Made in Europe” product line. By partnering with these pioneering German skincare brands, you can tap into the G-Beauty movement and create a successful private-label venture in the thriving consumer goods industry. Embrace the power of German innovation and sustainability, and let Wonnda help you bring your vision to life.

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About the author
Adriana Schatz
Adriana Schatz is an Austrian-born author with a passion for product sourcing and market trends. She earned her Masters's degree from the Leopold Franzens Universität Innsbruck and has since focused on educating others about the intricacies of product sourcing. Her unique perspective and insights into market trends make her a valuable resource for businesses seeking to improve their sourcing strategies. When she's not writing, Adriana enjoys exploring new cultures and cuisines.
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https://www.formelskin.de/, https://en.apricot-beauty.com/ , https://aveandyou.com/, https://www.currentbody.de/collections/kozhya, https://www.saltedbeauty.com/, https://nuicosmetics.com/ , https://nameco-cosmetics.com/

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