What is private-label
A private label corresponds to a manufacturer who creates customized products for third parties to sell under their brand. In other words, the manufacturer gives you the freedom to choose the formula, customization, or design of the product they manufacture for your brand. This personalized product will then be sold exclusively by this one retailer/re-seller who ordered the product. You get a cheaper kind of production while being able to do certain customizations in your packaging and formula.
Private label production is the best of both worlds. You get the ease of producing a “generic” product, with the option to make customizations and to make your product unique. In other words, the machinery for the production is already set, making it easier and faster to produce and also giving lower minimum order quantities while allowing you to personalize some aspects of the product.
Good for you, Wonnda is a platform that specializes in finding the perfect private label manufacturer for you and your brand to ensure your final customer will get the highest quality product in their hands in no time.
The beauty industry and beauty market have seen an expansion boom in the last several years. It is predicted that the beauty industry will be worth approximately 200 billion $ by 2026. There has been an increase in investment in developing skincare products, makeup product lines, and much more. There seems to be no slowing down regarding the rise of skincare products’ popularity.
If we take a look at Instagram, TikTok, and other social media networks, it is clear that the industry is still booming. So many influencers and content creators dedicate their time only to skin care, and some also decide to launch their skincare brands.
We need to consider that the beauty industry, and within it, the skincare industry, are huge and highly profitable. They include everything from sunscreen to makeup, cremes, self-tanning products, and various other products. If you want to start slowly but surely, the best way to go about it is to find a niche market and target audience for your products.
The niche market can consist of a particular age group you are targeting; for example, skincare for people over 45 years of age. On the other hand, the niche market can also be that your line consists solely of moisturizers.
It is important to think about what kind of products you want to sell, and then you need to consider how to differentiate your product from your competitors to show your customers what your USP unique selling point (USP) is.
Some examples of niche skincare lines:
- luxury skincare
- for mature skin
- vegan and eco-friendly skincare
Expanding your brand
Using popular self-care trends to expand your brand is a great way to reach a different audience and meet the needs of a new market. Skincare is a super popular trend; millions of people buy products for their skin daily.
If you have a brand that is already experienced in the self-care industry, such as haircare, bath essentials, and personal hygiene, expanding your brand to skin products might be the perfect opportunity.
Create your private label product line with Wonnda – the European platform for white label, private label, and contract manufacturing
Are you interested in producing your private label products in Europe but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea or an existing retailer looking to diversify your assortment with your products, launching your brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.
Here at wonnda, we work with top European producers for private labeling and contract manufacturing. The first step in getting your supplement product to market is probably the most crucial – finding the right production partner for your project.
The great advantage of wonnda.com is that you can let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then fill out the form!