Why quick commerce retailers should launch a private label brand

What is quick commerce?

Quick commerce is an e-commerce business model that prioritizes the fast delivery of goods to customers. In the busy schedule of modern life, people with no time to waste have been looking for companies that fit into their agenda. The idea is a limit of one hour delivery time, focusing on small orders to fulfill the necessities of the consumers.

It’s common that we relate quick commerce to food and supermarket items, as many companies focus on this area, such as Gorillas, but there are many other areas explored by different companies. Gorillas and Flink are perfect examples of supermarket-focused quick commerce successes that conquered space all around Europe, but companies such as Glovo, famous in Portugal, and DoorDash, the American giant, are other examples of markets to explore.

After all, it’s not only groceries that people need on a daily basis, as everyone can relate to that feeling of “I forgot to buy this one thing and now cannot complete my plans”. As consumer behavior changes, the industry must evolve to follow these changes and be able to deliver anything a consumer could think of.

What is private label

A private label corresponds to a manufacturer who creates customized products for third parties to sell under their brand. In other words, the manufacturer gives you the freedom to choose the formula, customization, or design of the product they manufacture for your brand. This personalized product will then be sold exclusively by this one retailer/re-seller who ordered the product. You get ease in production while being able to do small customizations in your packaging and formula.

Private label production is the best of both worlds. You get the ease of producing a “generic” product, with the option to make customizations and to make your product unique. In other words, the machinery for the production is already set, making it easier and faster to produce and also giving lower minimum order quantities while giving you the opportunity to personalize some aspects of the product.

Good for you, Wonnda is a platform that specializes in finding the perfect private label manufacturer for you and your brand to make sure your final customer will get the highest quality product in their hands in no time.

Why should quick commerce retailers launch their own brand

There are many advantages to private labels, and quick commerce retailers should consider starting their private label brand in order to expand their product line while offering differentiation and sustainable alternatives to competitors.

Opting for private labels will give quick commerce brands the opportunity to provide faster and better service to their customers, as the products can be stored in a warehouse and do not need to be outsourced from another supermarket or store. Nonetheless, it also gives retailers the opportunity to have a higher profit margin, as they do not need to outsource their competitors and can sell the products to the consumers for less, being more competitive in the market and the most attractive option among their competitors.

It can be hard to find a manufacturer, but wonnda has made sure all the best European manufacturers are in one place! Write your product request on the website and let us do the hard work.

Create your private label product line with Wonnda – the European platform for white label, private label, and contract manufacturing

Are you interested in producing your private label products in Europe but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea or an existing retailer looking to diversify your assortment with your products, launching your brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.

Here at wonnda, we work with top European producers for private labeling and contract manufacturing. The first step in getting your supplement product to market is probably the most crucial – finding the right production partner for your project. The great advantage of wonnda.com is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product.

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