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5 private label ideas for your fitness brand

What is a private label?

A private label corresponds to a manufacturer who creates customized products for third parties to sell under their brand. In other words, the manufacturer gives you the freedom to choose the formula, customization, or design of the product they manufacture for your brand. This personalized product will then be sold exclusively by this one retailer/re-seller who ordered the product. You get ease in production while being able to do small customizations in your packaging and formula.

Private label production is the best of both worlds. You get the ease of producing a “generic” product, with the option to make customizations and to make your product unique. In other words, the machinery for the production is already set, making it easier and faster to produce and giving also lower minimum order quantities while giving you the opportunity to personalize some aspects of the product.

5 private label ideas for your fitness brand

1. Yoga mats

If your scene is not heavy weight lifting, and you’re more into yoga and mindfulness, investing in a real quality yoga mat is just what you need. There are many brands and materials available, and you can find one to fit your needs just perfectly and bring your idea into reality.

Yoga mats are also a great accessory for those who prefer to exercise at home or in open spaces other than inside gyms. To exercise at home, yoga mats are an essential item, even for those who are not into yoga itself. It can serve as a base for lifting, meditating, stretching, and pilates, as it serves to not only protect the floor of your house but to stop you from slipping and hurting yourself.

2. Lifting gloves and belts

Those who are fans of lifting weights know that it is important to protect yourself and your body, and these kinds of high-impact sports can be damaging for the body if done wrong. Accessories like lifting gloves and belts are made to ensure that the perfect posture and form are being used when lifting heavy weights. Those are great accessories to produce, as the market is growing, and people have different needs, and there will always be space for an innovative product idea.

3. Elastic bands for home exercises

With the pandemic and the rise of a home office, people realized that it is possible to stay fit at home through video workouts and online classes and using minimal equipment to achieve the ideal body. Equipment like elastic bands provides just the right tension to do lifting exercises inside the comfort of your home.

4. Gym bags

It’s essential to have a place to carry all of your things in. You might think that you only need your trusty pair of shoes and some headphones, but the truth is, you will probably need way more than you’re expecting. From water bottles to yoga mats, food supplements, or even your own equipment, it’s always better to be prepared for everything.

5. Water bottles

Hydration is one of the most important steps to a healthy lifestyle and can easily be overlooked. The solution to that is pretty simple: a reusable and durable water bottle to fit your needs and keep you hydrated all year! There are many options, like metal ones to keep your coffee warm and your water cold, or even cheap plastic ones.

Create your own product line with Wonnda – the European platform for white label, private label, and contract manufacturing

Are you interested in launching your own brand but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea or an existing retailer looking to diversify your assortment with your own products, launching your own brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.

Here at wonnda, we work with top European producers for private labeling and contract manufacturing. The first step in getting your supplement product to market is probably the most crucial – finding the right production partner for your project. The great advantage of wonnda.com is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product.

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