How to Find the Best Private Label Beer Producer in Europe

Updated on February 21, 2023
In this article
In this article

The beer market is one of the fastest-growing segments of the consumer goods industry. With a vast array of flavors and styles, beer is a favorite drink for many consumers. In recent years, private label beverage production has become increasingly popular. In this article, we’ll explore why producing private label beer is a good idea, how to find the best private label European beer manufacturers, and the best countries to produce beer.

The Beer Market

Beer is a widely consumed alcoholic beverage with a global market size of around $640 billion. The beer market is highly fragmented, with a large number of small, independent breweries producing unique and specialized flavors. The demand for craft beers has been steadily increasing, with consumers seeking unique and high-quality products.

Why Producing Beer is a Good Idea

Producing beer is a good idea for many reasons. Here are five reasons why you should consider starting your own product line:

  1. High demand: Beer is one of the most popular alcoholic beverages globally, with high demand and a growing consumer base.
  2. Differentiation: The beer market is highly fragmented, allowing you to differentiate your product and create unique flavors and styles.
  3. Branding: Private label beer production allows you to create your own brand, increasing brand recognition and customer loyalty.
  4. Profitability: Producing beer can be highly profitable, with high margins and low overhead costs.
  5. Sustainability: Producing beer sustainably can be a way to reduce your carbon footprint and appeal to environmentally conscious consumers.

5 Steps to Find the Best European Beer Manufacturers

Finding the best European beer manufacturers can be challenging, but with the right approach, finding a manufacturer that meets your specific requirements is possible. Here are some tips for finding the best private label producer in Europe:

1. Do Your Research

To find the best European beer manufacturers, it’s important to do your research. Look for manufacturers that specialize in producing the type of beer you want to create. Do a deep dive into the manufacturers’ websites and read up on their processes, specialties, and pricing.

2. Ask for Recommendations

Another way to find the best beer manufacturers in Europe is to ask other companies in the industry for recommendations or referrals to manufacturers they have worked with in the past. Industry colleagues can provide valuable insight into the quality of the manufacturer’s products and services.

3. Check Certifications

One way to ensure that a beer manufacturer meets high-quality production standards is to look for certifications such as ISO or GMP. These certifications show that the manufacturer follows strict quality control procedures, which can give you peace of mind when selecting a manufacturer.

4. Visit the Factory

If possible, visiting the factory is an excellent way to see the manufacturing process firsthand and assess the manufacturer’s quality control procedures. This will give you a better understanding of the manufacturer’s capabilities and how they operate. It’s also a great opportunity to meet the people behind the beer production.

5. Check References

Before making your final decision, check references from other clients to assess the manufacturer’s reputation and reliability. Contact other companies that have worked with the manufacturer and ask about their experience, quality of service, and any issues they may have had. This will give you a better idea of the manufacturer’s strengths and weaknesses and help you make an informed decision.

The Best Countries to Produce Beer

Europe is home to many countries with a long history of brewing and producing high-quality beer. Some of the best countries to produce beer in Europe include Belgium, Germany, the Czech Republic, the Netherlands, and the United Kingdom. These countries have a rich brewing heritage and a vast array of beer styles and flavors.


Belgium is famous for its strong, flavorful beers and vast array of beer styles. Belgian beers are typically brewed in small batches and are known for their complexity and depth of flavor. From crisp and refreshing wheat beers to rich and malty Trappist ales, Belgium offers a diverse range of beer styles for any palate.


Germany is home to some of the world’s most famous beer styles, such as Pilsner and Hefeweizen. German beer is brewed according to strict purity laws that ensure high-quality production standards. German beer is often light, refreshing, and highly carbonated, making it a popular choice for warm weather and outdoor drinking.

The Czech Republic

The Czech Republic is home to Pilsner, one of the most popular beer styles in the world. Czech beer is known for its balanced malt and hop flavors, as well as its crisp, clean finish. The country has a long history of brewing, and many Czech beers are still brewed using traditional methods.

The Netherlands

The Netherlands is famous for its lagers, which are typically light and refreshing with a mild hop flavor. Dutch beers are often characterized by their low alcohol content and clean, crisp finish. The country’s brewing traditions date back centuries, and many Dutch breweries still use traditional methods to produce high-quality beer.

The United Kingdom

The United Kingdom is home to a wide range of beer styles, from malty stouts to hoppy IPAs. British beer is often characterized by its rich, full-bodied flavor and low carbonation. The country has a long history of brewing, and many British breweries use traditional methods to create unique and flavorful beers.


Choosing to produce your own private label products, such as beer, can be both profitable and rewarding. The challenge often lies in finding the right European manufacturer. However, platforms like Wonnda, a rapidly growing B2B platform for private label sourcing in Europe, streamline this process by connecting brands with trusted and verified suppliers of consumer products.

With an impressive 80% match-rate between buyers and suppliers, Wonnda ensures brands find the perfect private label producer for their unique needs. Not only can brands order samples, but they can also leverage Wonnda’s comprehensive software suite to simplify the collaboration process, eliminate errors, and accelerate product launch times, making them more cost-effective.

The versatility of Wonnda extends beyond just private label production. Recognized as a leading European platform, it caters to companies looking to create their product lines within the European market, offering white, private, and contract manufacturing options. This allows businesses to choose the manufacturing process that best aligns with their needs.

In collaboration with leading European manufacturers, Wonnda can seamlessly connect your business with reliable and experienced producers to turn your product ideas into reality. Regardless of whether you aim to create a new product line or expand your existing range, the Wonnda team is equipped to assist you in finding the most suitable production partner for your product sourcing project.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
Join 5600+ brands sourcing with Wonnda
By signing up, you are accepting our terms & conditions and privacy policy.
More resources and trends
In-depth sourcing resources and consumer product trends curated by the Wonnda team.

Find suppliers for your consumer brand

Join 5600+ leading consumer brands using Wonnda as their go-to sourcing platform. Sign up for free.

The email will be used to create a free account. No credit card required. By signing up, you are accepting our terms & conditions & privacy policy.