According to Mordor Intelligence, the market of haircare products has experienced a boost as consumers have been more interested in DIY-haircare products and are more aware of which products are the most effective and safe for their hair. Private label haircare brands can use this opportunity to fulfill consumers’ needs with the right products. Are you looking to satisfy these consumer needs with your private label haircare products but don’t know where to start? We’ve got you covered! These are the most popular haircare products of 2022 which are going to make your private label haircare brand a success.
Saving water with the “Splash Formula”
With climate change and the waste of natural resources being a very important topic in consumers’ minds, haircare products need to adapt to the need of consumers to use as little water as possible in their daily haircare routine. While showerless shampoos are still popular among consumers, a new highly concentrated formula has emerged for those who would still like to wash their hair in the shower, but want to save as much water as possible while doing so. The “splash formula” boosts the shampoo’s internal flow to make the rinsing process more efficient, with a light splash of water being enough to properly wash the hair.
In 2022 there is a trend to view haircare from a more holistic perspective, combining haircare with health supplements. Solid balms or brush-on gel containing transdermal magnesium Epsom salt for example to boost one’s mood, are added to the traditional haircare products in order to provide additional lifestyle benefits.
To support scalp and hair health, another emerging trend is to add skincare ingredients such as hyaluronic acid, glycolic acid, ceramides, salicylic acid to haircare products like shampoos, conditioners, hair oils, leave-in treatments etc.
Antibacterial haircare products
An entirely new trend that is set to become popular in 2022, is the use of antibacterial haircare products such as antibacterial shampoo, sprays, and moisturizers. Running your fingers through your hair is common and most people are not aware of how often they are touching their hair throughout the day. As a result, germs and bacteria are being spread through the hair and might even be the cause of scalp problems. Hence, consumers are looking for sanitizing and antibacterial ingredients which will not only clean the hair but also kill off bacteria.
As for many other beauty products, the demand for products in refillable packaging is growing bigger and bigger. Consumers are looking for zero-waste products that are longer-lasting to decrease their environmental footprint. Another added benefit of refillable packaging is the decrease in cost for producing a smaller amount of packaging material.
Private label manufacturers for haircare products
Are you interested in leveraging this fast-growing market with these haircare trends, but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea, or an existing retailer looking to diversify your assortment with your own haircare products, launching your own haircare brand through private label or contract manufacturing could be just the step you need to take your business to the next level.
Start your own private label haircare line with wonnda
Here at wonnda we work with top European producers for private labeling and contract manufacturing. The first step in getting your haircare product to market is probably the most crucial – finding the right production partner for your project. The great advantage of wonnda.com is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product.