The 5 Best French D2C Brands of 2024

Updated on November 9, 2023
In this article
In this article

Understanding D2C Brands

In the ever-evolving retail landscape, Direct-to-Consumer (D2C) brands have emerged as a powerful force, transforming traditional business models and consumer expectations. By taking full control of their production, distribution, and sales channels, these businesses can bypass intermediaries, delivering their products directly from their facilities to the end consumers.

The D2C model offers a wealth of advantages. Firstly, it allows brands to maintain full control over their product quality, ensuring that every item shipped meets their high standards. Secondly, it empowers them to craft and control their brand narrative, allowing for a more personalized and engaging customer experience. Finally, this model provides a wealth of customer data, enabling brands to better understand their audience and tailor their offerings accordingly.

In addition to these advantages, the D2C world encompasses a variety of business models, each with its unique benefits. This includes white label (where products are produced by one company and rebranded by another), private label (where products are manufactured by a contract or third-party manufacturer and sold under a retailer’s brand name), and contract manufacturing (where one company arranges for another company in a different country to manufacture its products).

The Vibrant French Market

France, with its robust economy and diverse cultural landscape, is a breeding ground for innovative French D2C brands. Its regions, steeped in rich cultural heritage, contribute to the crafting of unique products and compelling brand narratives. France’s charm transcends its borders, making French D2C brands attractive to global consumers.

Five French D2C Brands to Watch in 2024

1. The Natural French Soap Company

The Natural French Soap Company, a proud French D2C brand, is the epitome of artisanal craftsmanship and sustainable practices. Originating from the lush landscapes of Provence, this family-owned business is committed to providing an authentic, handcrafted natural soap experience to its global customer base.

Their soap is more than just a cleansing product; it’s a testament to their dedication to quality and sustainability. Each soap bar is free from skin-irritating chemicals and crafted with sustainably sourced raw materials. The result is a cruelty-free and mostly vegan soap that provides a gentle, moisturizing experience, even for the most sensitive skin types.

Moreover, the company extends its commitment to sustainability beyond the product itself. The packaging is plastic-free, reducing plastic waste and microplastic pollution. With The Natural French Soap Company, customers can indulge in a luxurious soap experience while contributing to environmental conservation.

2. Horace

In the realm of men’s skincare, Horace stands out as a pioneering French D2C brand. Recognizing the often overlooked skincare needs of men, Horace was founded with the mission to provide all-natural, high-quality skincare products tailored specifically for men.

Their comprehensive product line, which includes face, body, shaving, hair, mouth, and fragrance products, is designed to cater to men of all skin types and skincare experience levels. Whether you’re a skincare novice or a seasoned enthusiast, Horace offers products that can elevate your skincare routine and promote healthier skin.

3. Caats

Caats represents the intersection of pet care and convenience in the French D2C landscape. Founded by pet lovers dissatisfied with the quality of conventional cat food, Caats embarked on a mission to provide high-grade, health-promoting food for cats.

Their approach goes beyond merely selling cat food. Caats offers customizable menus that balance energy and hydration needs, ensuring your feline friends receive nutrition tailored to their specific requirements. Furthermore, the company’s commitment to sustainability is evident in its use of eco-friendly paper bags for packaging, making it a choice you can feel good about as a pet owner.

4. Patyka

Patyka, a French D2C brand with a long-standing history dating back to the 1920s, is a trailblazer in the organic cosmetics industry. As the first cosmetic brand to be certified organic with the COSMOS label by ECOCERT, Patyka sets a high standard for organic beauty products.

Their philosophy intertwines efficiency, ethics, excellence, and sensoriality, challenging conventional notions of beauty. Each product in their collection, from face to body essentials, is crafted with the highest standards of quality and sustainability in mind. For those seeking a luxurious, ethical beauty experience, Patyka is a brand worth exploring.


EKOBO began as a family’s quest for reusable, non-toxic dishware for their child. Today, this French D2C brand offers a wide range of sustainable products, from children’s essentials to bath accessories, office organization, and entertaining accessories.

EKOBO’s product range, crafted from eco-friendly materials like cork, rePET fabrics, food-grade silicone, and GOTs-certified organic cotton, reflects their commitment to sustainability and safety. Furthermore, the company has developed its own eco-composite and signature package design, reinforcing their position as an innovator in the sustainable product space. For those seeking eco-friendly, stylish, and functional home products, EKOBO is a brand to consider.

Venture into D2C with Wonnda

French D2C brands, such as The Natural French Soap Company, Horace, Caats, Patyka, and EKOBO, exemplify the potential of direct-to-consumer models, driving innovation in the consumer goods industry. Their unique product offerings and sustainability-focused practices represent the vibrant future of the retail landscape.

However, launching a successful D2C brand involves more than just a compelling product idea. It requires reliable production partners to turn those ideas into tangible products. That’s where Wonnda comes in.

Wonnda is a European platform specializing in white label, private label, and contract manufacturing. We connect ambitious entrepreneurs and established retailers with top-tier European producers, facilitating the creation of your own product lines. With Wonnda, you can leverage the momentum of the D2C trend without getting bogged down in the complexities of production and manufacturing.

Our approach is simple and efficient. You share your product idea or project with us, and we connect you with the most suitable producers for your needs. We manage the heavy lifting, allowing you to focus on building your brand and serving your customers.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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