Starting your own food and beverage private label brand
Building a company from the ground and being your own boss can sound like paradise, but starting any kind of business is a challenge. What is my target audience? What are my goals? How can I design my own logo? Will people buy from me? What will differentiate me from my competitors? How can I turn my passion into a successful business?
If that is not stressful enough already, it all gets even more complicated when the product you want to sell involves the food and beverage industry. The certifications and the hundreds of manufacturers are enough to give you all the headaches of a lifetime.
Private label and white label: what is the difference?
When creating your own brand, there are many ways to start the manufacturing of your product line and can be quite confusing to decide which partners you want to have or which kind of production is ideal for your business. There are two big kinds of productions: private label and white label. But what’s the difference between them? The distinctions are subtle, and it can be hard to separate one from another.
Private label production occurs when a manufacturer produces a product line that is sold exclusively by one retailer. Those are your usual stores, that design and sell their own clothes, in their own stores. On the other hand, white-labelling happens when a manufacturer designs and produces a range of options, and brands choose which ones they will buy, brand and resell.
From a manufacturer’s point of view, the choice that needs to be made is whether your products will be sold and rebranded by multiple brands, or will be exclusive to a big retailer. From the brand’s perspective, the decision making should depend on the size and reach of your product line.
Why are certifications important?
The role of certifications in the food and beverage industry is to provide trust for the buyers of those products. This way, you know which products follow a certain pattern and have standards of quality
Which certifications to look out for
Here you can find information about the main food and beverage safety regulations in the European Union, including the following:
- FSSC 22000
- ISO 22000
- BRC Global Standard for Food Safety
- IFS (International Featured Standards)
The FSSC 22000 food and beverage certification is a food safety system that offers a complete certification scheme for all the members of the supply chain, in order to build trust between all parties and among consumers. The scheme includes other certificates, such as ISO 22000, ISO 9001, ISO/TS 22003 and other technical specifications for specific sector requisites, such as ISO/TS 22002-1.
The Foundation for Food Safety Certification has developed this certificate based on the UNE-EN ISO 22000 standard and the British PAS 220 specification for the certification of food manufacturers. This certificate is approved by the Global Food Safety Initiative (GFSI) and is endorsed by the European Confederation of Food and Beverage Industries (CIA).
ISO’s food safety management standards’ purpose is to help organizations identify and control food and beverage dangers to safety. The main purpose of the ISO 22000 is to guarantee cross-border trust between all the members of the supply chain while improving consumer trust in the products and incorporating a greater control of risks for food and beverage safety.
The ISO 22000 is the international standard for food safety management systems for the entire supply chain, providing a layer of reassurance from the producers to the processors, and eventually retailers. This safety certification assures communication between all the members of the supply chain and guarantees that the regulations are being followed at every step of the process.
BRC Global Standard for Food Safety
The BRCGS Global Food Safety Standard has set the example in the food and beverage industry for over 20 years. Currently adopted by over 20,000 locations in more than 100 countries, the standard is required by 70% of top global retailers and 50% of the top global manufacturers. The certification is constantly evolving to protect the customers and the members of the supply chain.
This certification standard includes the requirements of a HACCP (Hazard Analysis and Critical Control) system in accordance with the Codex Alimentarius. The purpose of this standard is to document the quality management system, as well as control the requirements of the environmental conditions of the facilities, products, processes and employees.
IFS (International Featured Standards)
The International Featured Standards (IFS) is an umbrella brand for globally recognized standards in the food and beverage industry. The IFS covers eight different food and non-food standards, covering all the processes included in the supply chain. These standards are adopted by producers and manufacturers worldwide to help them meet the requirements of all partners and customers.
This standard allows brands to sell in the food market of the UK, Germany, France and Italy. Both IFS and the BRC certifications are essential to any brand that want to penetrate the food distribution sector.
GMO stands for genetically modified, and NON-GMO stands for not genetically modified. A genetically modified organism is a plant or animal that has had its genetic material modified in a laboratory, with the use of genetic engineering and transgenic technology. This is one of the most important certificates if the food and beverage industry, and serves as a tool for both the consumer and the distribution to assure the quality of the product they are acquiring.
Although the field of genetic engineering has made big advanced in the food and beverage market and has helped it to grow, allowing humanity to mutate the production of food to its liking, there are downsides to the genetic mutation industry. As studies show, the biggest threat of GMO aliments is the harmful effects that they can have on the human body, and it is believed that the consumption in excess of GMO foods can be influential in the development of antibiotic-resistant diseases.
The NON-GMO certification includes a range of regulations throughout the production process, from planting and harvesting to storing and processing in the latter steps of the supply chain. In order for the certification to be issued, the responsible companies will observe and control every step of the process independently, to assure the quality of the management system.
The HALAL food certification exists in order to guarantee the food restrictions of the Muslim culture while allowing its members to have security and trust when buying their products. Although the term HALAL is used differently by the range of Islamic communities, in Muslim countries, the term is used to describe any practice allowed by Islamic law.
Here are some of the alimentary restrictions provided by the Islamic law, considered Haram by the Muslims:
- The meat of an animal that was found dead.
- The blood of an animal.
- Pork and wild boar, as well as their derivatives.
- Animals are sacrificed without the invocation of the name of God.
- Carnivorous animals and scavengers, as well as birds with claws.
- Alcohol, alcoholic beverages, harmful or poisonous substances and toxic plants or drinks.
- Ingredients from animals or Haram products, such as pork gelatin.
- Additives, preservatives, colourings, flavourings, etc., produced from Haram ingredients
The HALAL Certification is a process of reassurance that a food or beverage is following the Halal Regulations, guaranteeing that that product does not contain any ingredients that are considered illegal by the Islamic Law, and that none of their guidelines is being broken in the process of preparation, transport and storage. Not only that, but it also guarantees that none of those products has been in contact with any other non-HALAL food items, in order to avoid cross-contamination.
In the same way as the HALAL certification, the KOSHER certificate is also culturally motivated. The Kosher certification is a way of guaranteeing that the consumed product will respect the Jewish religion, and is proper for consumption by Hebrew people. This means that BTSA’s products meet the biblical and Talmudic rules of Jewish law.
Start your own product line with Wonnda
Whether you’re an aspiring startup entrepreneur with an innovative product idea, or an existing retailer looking to amplify your audience with new marketing strategies, elevating your brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.
Are you ready to upgrade your brand into a successful business and are looking for the right production? Here at Wonnda, we work with top European producers for private labelling and contract manufacturing. The first step in getting your business to market is probably the most crucial – finding the right production partner for your project.
The great advantage of wonnda.com is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product!