Private label supplements – expanding your brand

private label supplements

Disclaimer: The information provided in this article does not represent the health advice offered by Wonnda. All information is based on external sources, and Wonnda does not guarantee the complete accuracy of the information represented. If you are interested in obtaining further information, we ask you to contact your local health authority.

What is private label?

A private label corresponds to a manufacturer who creates customized products for third parties to sell under their brand. In other words, the manufacturer gives you the freedom to choose the formula, customization, or design of the product they manufacture for your brand. This personalized product will then be sold exclusively by this one retailer/re-seller who ordered the product. You get ease in production while being able to do small customizations in your packaging and formula.

Private label production is the best of both worlds. You get the ease of producing a “generic” product, with the option to make customizations and to make your product unique. In other words, the machinery for the production is already set, making it easier and faster to produce, and also giving lower minimum order quantities while giving you the opportunity to personalize some aspects of the product.

What are supplements

The supplement market has kept growing since the pandemic’s start, and it is expected to at least double in size during the following years. During the pandemic, consumers have shifted their focus toward their health and are looking into purchasing supplements to improve their overall well-being. ADM reports that consumers are looking for supplements tailored to their needs. This further creates an opportunity for brands to meet health-conscious consumers’ needs.

Beauty supplements can come in many shapes and sizes and are taken orally to improve the health and look of skin, hair, or nails. The concept is to give your body the necessary tools and supplements to make you look as beautiful and fresh as possible. They are absorbed by the bloodstream and carried to the deepest layer of the skin.

Your skin is the human body’s largest organ, and it’s constantly regenerating. The skin is made out of three main layers – the epidermis, dermis, and hypodermis – and the epidermis, the outer layer, is constantly being worn out by our touch and the natural exfoliations of daily life. When the outer layer is exfoliated and the dead skin comes off, the bottom layers of the skin – the dermis – come out with fresh skin cells and refresh the appearance of your skin.

The supplements are rich in vitamins and nutrients that your body needs to produce healthy skin cells, so when the outer skin gets worn off, the bottom layer that comes out is healthy and looks as good as it gets.

Create your private label product line with Wonnda – the European platform for white label, private label, and contract manufacturing

Are you interested in producing your private label products in Europe but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea or an existing retailer looking to diversify your assortment with your products, launching your brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.

Here at wonnda, we work with top European producers for private labeling and contract manufacturing. The first step in getting your product to market is probably the most crucial – finding the right production partner for your project. The great advantage of is that you can let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then fill out the form!

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