The 6 Best Shopify Alternatives For Your Brand

Updated on March 13, 2023
In this article
In this article

Shopify has been a go-to eCommerce platform for businesses around the world. However, for private label brands operating in Europe, Shopify may not offer the specialized sourcing solutions necessary to succeed in the market.

As the world becomes increasingly digital, eCommerce platforms like Shopify have become essential for businesses looking to sell their products online. However, while Shopify is a popular choice for many businesses, it may not be the best solution for private label brands operating in Europe.

These Shopify Alternatives businesses require specialized sourcing solutions and access to a network of trusted suppliers to succeed in the competitive European market. In this article, we will explore the top 5 Shopify alternatives that are specifically designed for private label brands in Europe. By considering these Shopify Alternatives, businesses can find a platform that better meets their needs and enables them to succeed in the rapidly evolving eCommerce landscape.

5 Shopify Alternatives in Europe

1. BigCommerce

BigCommerce is a robust eCommerce platform that offers a wide range of out-of-the-box features, making it an excellent choice for businesses of all sizes looking to build and scale their online stores. With support for over 55 payment gateways and extensive SEO capabilities, businesses can leverage BigCommerce to grow their operations quickly. Additionally, the platform’s Page Builder, a drag-and-drop visual editor, doesn’t require any coding knowledge, making it easy to use for business owners who lack technical skills.

2. WooCommerce

WooCommerce is an open-source plugin that transforms WordPress websites and blogs into eCommerce websites. With hundreds of free and paid extensions, businesses can customize their stores’ code and add essential features as needed. WooCommerce is a great option for businesses already familiar with WordPress and can be integrated with BigCommerce to create a hybrid solution that combines the best of both platforms.

3. Magento

Magento is an open-source eCommerce platform built on open source technology. Businesses with extensive developer skills can leverage the platform’s large network of developers creating additional functionality for the platform to customize their storefronts fully. However, businesses that choose Magento should be aware that the platform requires a high level of technical expertise and resources to manage, including dedicated development and maintenance teams.

4. PinnacleCart

PinnacleCart is a shopping cart solution designed for small to mid-sized businesses with a strong focus on marketing. With SEO-friendly features like custom URLs and tags, businesses can ensure their storefronts are optimized for organic search. Additionally, PinnacleCart offers unlimited products and categories on every plan, allowing businesses to expand their product offerings without worrying about reaching limits.

5. Shift4Shop

Shift4Shop is an eCommerce software platform with a focus on SEO. With a wide range of SEO tools like Google AMP for products and 301 redirects, businesses can optimize their storefronts for organic search. The platform also offers a built-in blogging platform, making it easy to create content that supports their business objectives. However, the platform has a steep learning curve, making it challenging to navigate for businesses that lack technical expertise.

The Best: Wonnda

While these platforms may offer advantages over Shopify, none of them can match the specialized sourcing solutions offered by Wonnda. As the fastest growing B2B platform for private label sourcing in Europe, Wonnda offers businesses access to a network of trusted and verified suppliers for consumer products. With a more than 80% match rate on the platform between buyers and suppliers, brands can order samples right within Wonnda and streamline the collaboration process to launch products faster and cheaper.

In addition to these benefits, Wonnda’s complete software suite allows users to manage the entire product launch process from start to finish. By eliminating errors and streamlining communication between buyers and suppliers, Wonnda makes it easier for private label brands in Europe to succeed in the market.

Key Advantages of Using Wonnda

Working with Wonnda comes with numerous benefits for businesses seeking to source and produce private label products. Here are some key advantages:

Ease of Use and Access

One of the main advantages of using Wonnda is its user-friendly interface that makes the entire process straightforward and uncomplicated. As the fastest growing B2B platform for private label sourcing in Europe, Wonnda offers an efficient system that allows brands to find trusted manufacturers and suppliers quickly and easily, without having to search through multiple channels. Moreover, with a match rate of more than 80% between buyers and suppliers on the platform, brands can be confident they are finding the right partners for their needs.

Quality and Reliability

Wonnda takes pride in providing access to a network of trusted and verified suppliers for consumer products. This assurance means that brands can rest easy knowing their products will meet high standards of quality and reliability.


The platform has been designed with a focus on improving efficiency in the sourcing and production process. Brands can order samples directly within the platform, thereby simplifying the sampling process and reducing the time it takes to bring new products to market. Additionally, Wonnda offers a complete software suite that streamlines the collaboration process, eliminating errors, and facilitating the rapid launch of new products.


Whether you’re looking to launch a beachwear brand, a healthy snack line, or a hair product range, Wonnda offers a wide range of product categories in the consumer goods industry. This focus on “Made in Europe” products allows brands to find the right manufacturers to source and launch their new product lines, with a variety of customization options available.


Using Wonnda can be a cost-effective solution for private label brands. By streamlining the sourcing and collaboration process, brands can save time and money, ultimately leading to more efficient and profitable operations. For instance, brands looking to tap into the supplement market can take advantage of the platform’s ability to connect them with reliable supplement manufacturers, thus reducing costs associated with identifying and vetting potential partners.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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