15 Best AI Visibility Tools in 2026 - Full Comparison

Buyers now ask ChatGPT, Perplexity and Gemini which supplier, agency or software to shortlist. If your company is not in that answer, the request goes to someone else, and you never find out why. AI visibility tools measure exactly that gap, and the category grew from a handful of startups to more than 600 listed products in two years. The best AI visibility tools are Profound, Peec and Wonnda Signal - depending on your use case.

Key Takeaways

• AI visibility tools track how often and how favorably AI engines such as ChatGPT, Google AI Mode, Gemini, Perplexity and Claude mention your brand, and which sources they cite.

• Profound leads the enterprise segment and Peec AI the mid-market. For B2B suppliers and manufacturers, Wonnda Signal is the most specialized option.

• Entry prices range from free plans to $800/month. Enterprise contracts run from about $2,000/month to six figures a year.

• The real cost depends on engine coverage: many tools include 3 to 4 engines and charge extra for Claude, Gemini or Google AI Mode.

• Single AI answers are unstable. Judge tools on trends across many prompts, not on one "rank".

• Tracking alone changes nothing. The tools that pay off connect the data to content, sources and fixes.

Transparency note: Wonnda Signal is Wonnda's own product. We rank it #3 overall and #1 for B2B suppliers and manufacturers, the use case it was built for. All other tools are assessed on the same criteria, based on vendor pricing and product pages checked in Q4 2026.

What is an AI visibility tool?

An AI visibility tool (also called a GEO, AEO or LLM visibility tool) measures how a brand appears in answers from AI assistants and AI search engines. It sends real buyer questions, called prompts, to engines such as ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. It then records whether your brand is named, in which position, in what tone, next to which competitors, and which websites the answer cites.

Why it matters: AI answers replace a page of ten links with a shortlist of three to five names. Being on that shortlist decides whether a buyer contacts you at all. ChatGPT reports more than 1.2 billion weekly users (October 2026), and Google AI Mode and the Gemini app each pass one billion monthly users.

How it works:

1. You (or the tool) define the prompts your buyers ask, for example "best private label skincare manufacturers in Germany".

2. The tool runs those prompts across several AI engines on a schedule, usually daily.

3. It extracts mentions, positions, sentiment, competitors and cited sources from every answer.

4. It reports trends and, in better tools, recommends or carries out the fixes.

The best AI visibility tools in 2026 at a glance

Prices are monthly list prices from vendor pages, checked in October 2026. Most vendors changed their packaging at least once in 2026, so check the current page before you buy.

How we evaluated the tools

We compared each tool on six criteria that decide whether it is worth paying for:

• Engine coverage: which AI engines the entry plan includes, and which cost extra.

• Data depth: number of prompts, refresh cadence and answers per month.

• Source analysis: whether the tool shows which websites AI cites when it names a company.

• From insight to action: recommendations, content creation and technical fixes.

• Pricing transparency: published prices and what they actually include.

• Fit: who the tool is built for, from enterprise to SMB, B2B or e-commerce.

We did not run paid accounts of every tool side by side. Features and prices come from vendor pages, documentation and press releases, checked in October 2026.

The 15 best AI visibility tools in 2026

1. Profound: best for enterprise marketing teams

Starting price: Enterprise only, custom pricing (free 7-day trial with 50 prompts)
AI engines: up to 9, including ChatGPT, Google AI Mode, AI Overviews, Gemini, Perplexity, Copilot, Claude and DeepSeek

Profound is the best-funded company in the category. It raised a $180M Series D at a $1.8B valuation in September 2026 and reports more than 1,000 enterprise brands as customers. Beyond answer tracking, it offers Prompt Volumes (demand estimates drawn from a large panel of real AI conversations) and agent analytics that show how AI crawlers use your site. In 2026 it added AI marketing agents and an ads product.

What stands out: the deepest data set in the market and enterprise governance such as SOC 2 and SSO.
Keep in mind: self-serve plans were removed in 2026. Expect a sales process and enterprise budgets.

2. Peec AI: best for mid-market brands and agencies

Starting price: $95/month (Starter, 50 prompts), Pro $245, Advanced $495
AI engines: 3 of 6 included (ChatGPT, AI Overviews, AI Mode, Perplexity, Gemini, Copilot); Claude, Grok, DeepSeek and others as add-ons

The Berlin-based company launched in 2025 and reports more than 3,000 customers and over $15M in annual recurring revenue (September 2026). Peec tracks daily on every plan, includes unlimited seats and sorts cited sources into editorial, UGC, corporate and reference sites. Crawl Insights shows AI bot activity, and a shopping module tracks products in ChatGPT's product carousel. Agency plans include free pitch workspaces.

What stands out: fast setup, clean reporting and strong agency packaging.
Keep in mind: each extra model costs $35 to $165/month, and API access and SSO are Enterprise-only. Peec measures and recommends but does not create content.

3. Wonnda Signal: best for B2B suppliers and manufacturers

Best for: contract manufacturers, best private label manufacturers, packaging and ingredient suppliers, and other B2B companies that win business through RFQs and supplier shortlists
Starting price: tool from €49/month; done-for-you visibility service on request
AI engines: ChatGPT, Perplexity, Gemini and Claude, run daily
Website: wonndasignal.com

Wonnda Signal is our own product.

Most AI visibility tools were built for consumer brands and marketing teams. They track prompts like "best running shoes" or "top CRM software". B2B buying works differently. A sourcing manager or brand founder asks: "Which private label cosmetics manufacturers in Germany accept low MOQs?" Two prompts later, they have a shortlist of five suppliers. If your company is not on it, the RFQ never arrives, and nothing in your analytics shows the deal you lost.

Wonnda Signal was built for exactly that moment. It comes from Wonnda, the B2B sourcing platform for private label and contract manufacturing, with 20,000+ vetted suppliers and 25,000+ brands and retailers sourcing on it. That background gives Signal something generic trackers do not have: years of data on how buyers search for suppliers, and a platform that AI engines already cite when they answer those searches.

Why Signal fits B2B companies

• Buyer prompts, not consumer keywords. Signal infers your category, region and buyer type from your website. It tracks the questions B2B buyers actually ask: supplier searches by category and country, MOQs, certifications, private label and white label options.

• Personas and locations. Answers are tracked from different locations and buyer personas. A procurement manager at an established brand gets different answers than a first-time founder, and Signal shows both.

• Four engines, every day. Signal tracks ChatGPT, Perplexity, Gemini and Claude daily.

• Competitors and sources. Signal shows which suppliers AI recommends instead of you, and which websites it cites to name them: trade media, directories, marketplaces, LinkedIn. Fix the sources, and you change the answer.

• Sentiment in B2B terms. Signal shows the exact language AI uses about your company, for example whether it says your MOQs are unknown or your certifications are unclear. You can fix those gaps before buyers read them.

The data behind Signal

Signal has analyzed more than 10,000 AI answers. One example from a spring 2026 scan: a German cosmetics contract manufacturer was named in 5 of 5 AI answers to its category prompts, and every one of those answers also cited Wonnda among its sources.

That is co-occurrence, not proof of cause. It does show the pattern Signal is built on: in B2B categories, AI engines rely on a small set of trusted third-party sources when they recommend suppliers, and Wonnda is one of them. Generic trackers can show you that a source matters. Signal is connected to one.

We make suppliers visible: the Signal service

Tracking shows the problem. Most suppliers do not have a content team to fix it. That is why Signal comes with an optional done-for-you service, delivered by the Wonnda team:

1. Baseline scan and prompt setup: we set up your workspace and define the buyer prompts to track. Every prompt is one we can create content for, so the tracking measures what the work can move.

2. SEO-optimized supplier profile on wonnda.com: an indexed profile page that search engines and AI engines can read and cite.

3. Five content pieces: placements in relevant Wonnda category, product type and production country pages, plus new articles where content gaps exist.

4. Live within one week: your profile and all five content pieces are published within seven days.

5. Ongoing tracking and reporting: a clear report on whether you are visible, in which answers, and which competitors appear instead.

AI visibility builds over months, not days. The service is designed for suppliers who want a steady presence in the sources AI trusts, not a one-off spike.

Pricing

The Signal tool starts at €49/month. The done-for-you visibility service is quoted separately for suppliers who want Wonnda to do the work. You can start with a free scan: enter your website and get a report in about a minute, no credit card required.

What stands out: built for B2B buyer prompts, citation data from a platform AI already cites, and an optional service that publishes the content for you.
Keep in mind: Signal is focused on B2B companies. Consumer brands with broad B2C prompt sets are better served by Peec AI or Otterly.AI. Engines such as Copilot, Grok and DeepSeek are not tracked.

Want to know whether ChatGPT names your company when buyers search your category? Run a free Signal scan.

4. Otterly.AI: best for small teams on a budget

Starting price: $29/month (Lite, 15 prompts), Standard $189 (100 prompts), Premium $489 (400 prompts)
AI engines: ChatGPT, AI Overviews, Perplexity and Copilot included; AI Mode, Gemini and Claude as add-ons

The Austrian, bootstrapped company reports more than 40,000 users and won "Best AI Search Software" at the European Search Awards 2026. Otterly combines prompt tracking with a GEO audit that checks whether about 20 AI crawlers can access your pages, plus crawler analytics. Looker Studio, API and MCP access start on the Standard plan, and all plans include unlimited seats.

What stands out: the lowest entry price among the established tools and a strong agency partner program.
Keep in mind: engine add-ons raise the real cost (Claude costs $29 to $439/month extra), and the Lite plan's 15 prompts are only enough for a first look.

5. Semrush AI Visibility Toolkit: best for SEO teams already on Semrush

Starting price: $99/month per domain (25 prompts); Semrush One bundles from $199/month with 50 daily prompts
AI engines: ChatGPT, Gemini, AI Overviews and AI Mode; Perplexity in Brand Performance reports

Semrush is now part of Adobe, which closed its acquisition in April 2026. Its edge is scale: a database of more than 317 million prompts and responses that sits next to Semrush keyword and backlink data. You can track your own prompts daily, compare up to 50 competitors and see prompt, topic and source gaps.

What stands out: AI visibility in the same place as your SEO data.
Keep in mind: the base toolkit includes only 25 prompts, and per-domain pricing adds up for multi-brand companies.

6. Ahrefs Brand Radar: best for market and competitor research

Starting price: $199/month per engine index or $699 for all engines, on top of an Ahrefs plan (from $129/month)
AI engines: AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot; Claude for custom prompts

Brand Radar works like an index rather than a tracker. Ahrefs turns questions from its keyword database into hundreds of millions of prompts, so you can analyze any brand or category instantly without setting up prompts first. It links AI citations to backlinks, AI traffic and bot visits.

What stands out: instant category-level data for unlimited brands.
Keep in mind: chatbot indexes refresh monthly, and custom prompts cost extra.

7. Scrunch: best for making your website readable for AI agents

Starting price: $300/month ($250 billed annually) for 350 custom prompts plus 1,000 industry prompts
AI engines: ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews and Meta AI

Sitecore acquired Scrunch in June 2026, and it is still sold standalone. Besides tracking, Scrunch offers AXP, which serves a machine-readable version of your website to AI agents. Segmentation by persona, topic and region, misinformation detection and MCP access on all plans round it out.

What stands out: a technical layer that changes what AI crawlers see.
Keep in mind: stronger at diagnosis than at content creation, and no prompt volume data.

8. AthenaHQ: best engine coverage for the money

Starting price: free Essential plan; Starter $295/month (3,600 credits, 1 credit = 1 AI answer)
AI engines: 11 on Starter, including ChatGPT, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral

The Y Combinator company offers one of the broadest engine lists at its price, prompt volume estimates and an Action Center that re-tests answers after you make changes. Agencies get pitch workspaces and a partner program.

What stands out: a real free tier and 11 engines on the first paid plan.
Keep in mind: credits run out fast with many engines, self-serve plans cover one country, and there is no crawler analytics.

9. Rankscale: best for agencies that need many engines

Starting price: $17/month (billed annually); Pro $99/month with 1,200 credits
AI engines: 17+, including ChatGPT, Perplexity, Claude, Gemini, AI Overviews, AI Mode, Copilot, Grok, DeepSeek and Mistral

The Vienna-based tool tracks more engines than almost any other, lets you set the cadence from hourly to monthly and rolls unused credits over. It added AI shopping analysis in 2026 and lists brands such as Bosch, Otto and UBS among its users.

What stands out: the widest engine coverage for the price.
Keep in mind: expensive engines use more credits (a Claude answer costs 8 times a standard one), so costs are harder to forecast.

10. Writesonic: best for tracking and content in one tool

Starting price: $79/month billed annually (50 prompts), Basic $199, Growth $399
AI engines: ChatGPT, Gemini and AI Overviews on self-serve plans; 8 engines on Enterprise

Writesonic turned its AI writer into a GEO platform. The Action Center ranks missing prompts, citation gaps and technical issues, and measures the impact of each fix after 14 and 28 days. A content agent rewrites pages, and an outreach feature drafts messages to sites that cite your competitors.

What stands out: a closed loop from gap to fix to measured result.
Keep in mind: self-serve plans track 3 engines in one market. Shopping tracking and GA4 are Enterprise-only.

11. Searchable: best all-engine value with content included

Starting price: $125/month (100 prompts, 20 articles, 200 page audits)
AI engines: 8 on every plan, including ChatGPT, Claude, Perplexity, AI Overviews, Copilot, Gemini, Grok and DeepSeek

Founded in 2025, Searchable combines tracking, a content studio, a site auditor that writes code fixes, and AI crawler and referral analytics. Its MCP server can both read data and make changes.

What stands out: all engines plus execution at an entry price.
Keep in mind: a very young company, and seat limits are not published.

12. Goodie: best for e-commerce and AI shopping

Starting price: $399/month (Core, 120 prompts, 5 models); Pro $999 with SKU-level commerce tracking
AI engines: up to 13, including Amazon Rufus, Alexa for Shopping and Walmart's assistant

Goodie's Agentic Commerce Suite tracks product-level visibility in ChatGPT Shopping, AI Mode Shopping, Amazon Rufus and Perplexity Shopping. It connects to GA4, Adobe Analytics, HubSpot and Salesforce for attribution.

What stands out: the broadest commerce and integration coverage in its class.
Keep in mind: few prompts per dollar on the entry plan.

13. Evertune: best for statistically robust measurement

Starting price: $800/month (Pro: 100,000 prompts across 11 models, 25 articles a month)
AI engines: 11, collected via official model APIs

Founded by Trade Desk veterans, Evertune samples each prompt up to 100 times per model to produce a stable AI Brand Score. A panel of more than 150 million real prompts helps you choose what to track.

What stands out: the most rigorous sampling in the market.
Keep in mind: API answers can differ from what people see in the consumer apps, and there is no free trial.

14. HubSpot AEO: best for teams that run on HubSpot

Starting price: $50/month per brand (25 prompts, run daily); included in Marketing Hub Professional and Enterprise
AI engines: ChatGPT, Gemini and Perplexity

Built on HubSpot's acquisition of XFunnel, HubSpot AEO tracks visibility, share of voice and sentiment. On Professional and Enterprise plans, its recommendations use your CRM data and can be carried out directly in HubSpot's content tools.

What stands out: the cheapest credible option and CRM context.
Keep in mind: 3 engines, low prompt volume and still labeled beta.

15. Sistrix: best for SEO teams in the DACH region

Starting price: included in Sistrix plans from €119/month (100 daily prompts across 3 models) up to €799/month (1,500)
AI engines: ChatGPT, Perplexity, AI Overviews and AI Mode for tracking

The Bonn-based SEO suite applies its well-known visibility index to AI answers. Prompt research draws on 62 million real user questions, and its AI research covers German, English, French, Spanish and Italian. That makes it one of the strongest options for German-language data.

What stands out: generous prompt volumes at no extra cost while the feature is in beta.
Keep in mind: no Claude or Copilot tracking, and pricing may change after the beta.

Also worth knowing

Enterprise SEO suites such as Conductor, BrightEdge, seoClarity, Botify and Adobe Brand Visibility now include AI visibility, typically in contracts around $50,000 a year or more. Bluefish and Brandlight sell AI visibility platforms to Fortune 500 brands. SE Visible by SE Ranking starts at $99/month with 200 prompts and German-language support.

How to choose the right AI visibility tool

What AI visibility tools cost in 2026

• Entry ($17 to $100/month): 15 to 50 prompts, 3 to 4 engines, daily or weekly refresh. Examples: Rankscale, Otterly.AI, HubSpot AEO, Wonnda Signal, Peec AI Starter.

• Mid-market and agency ($150 to $800/month): 100 to 700 prompts, more engines, API and reporting connectors. Examples: Peec AI Pro and Advanced, Otterly.AI Standard, Scrunch, AthenaHQ, Goodie, Evertune.

• Enterprise (about $2,000/month to six figures a year): custom prompts and engines, SSO, agents, edge fixes and services. Examples: Profound, Brandlight, Bluefish, Conductor, BrightEdge.

Engine add-ons are the hidden cost. A Peec AI Advanced plan with all six default engines costs $495 plus 3 × $165, so $990 a month instead of the $495 list price.

Common mistakes when buying an AI visibility tool

1. Comparing list prices without engine add-ons. Check which engines your buyers use and price the plan with all of them included.

2. Trusting a single "AI rank". In a January 2026 SparkToro study, ChatGPT and Google's AI returned the same brand list in fewer than 1 of 100 runs. Look at mention rates across many prompts over time.

3. Tracking prompts nobody asks. Branded prompts make the numbers look good and tell you nothing. Track the questions buyers ask before they know your name.

4. Measuring without a plan to act. Visibility only moves when content, profiles and third-party sources change. Decide who does that work before you buy the tracker.

5. Ignoring the sources. AI engines repeat what trusted websites say. The citation report is often more useful than the visibility score.

6. Buying on old pricing. At least nine vendors in this market repackaged their plans in 2026. Check the live pricing page.