The Trending Private Label and White Label Products of 2024

Updated on November 9, 2023
In this article
In this article

Seeking inspiration on trending products to enrich your assortment or kickstart your private-label brand? Amidst the vast array of product categories and options, pinpointing the perfect fit can be daunting for any business owner. To make things simpler, we’ve curated a selection of the most trending products to sell in 2024.

Why you should sell trending products

Trending products are products that are in high demand among consumers which is confirmed by the high search volume online for these items. Usually, the more time passes trending products increase in popularity reaching a peak and then after a while decrease again when new trending products come along. If you get to jump on the trend that your target audience is interested in you can increase your sales immensely by offering these trending products. Google Trends is a great way to see what your customers are looking for online and which products they are interested in. To get you started take a look at this collection of trending products to sell in 2024.

Household Cleaning Supplies

Household cleaning supplies gained popularity at the end of 2021, and are expected to stick around as trending products in 2024. According to a report by Fortune Business Insights the global household cleaning supplies market is expected to reach a value of $320.8 billion by 2028. Therefore, this big market opens a lot of opportunities for private-label business owners.

Cleaning supplies can be used for a lot of different areas and purposes in the home. Cleaning supplies range from washing detergent, sponges, disinfectant sprays, all purpose cleaning sprays, bathroom and kitchen cleaners, cloths to brooms and buckets.

Zero-waste cleaning supplies

Additionally to general household cleaning supplies, zero-waste cleaning products are trending products among younger consumers who are sustainability-focused. Sustainable cleaning products do not only benefit the environment, but also people’s health by being naturally derived, non-toxic, and biodegradable. Cleaning products are also suitable for refillable packaging, which makes them zero-waste products. Here are a few ideas for sustainable cleaning products made from natural non-toxic ingredients: 

  • Handsoap 
  • All-purpose cleaning sprays and disinfectants 
  • Eco-friendly foaming toilet tablets
  • Washing detergent, stain remover and dryer balls
  • Cleaning supplies like sponges, brushes and cloths 
  • Dish soap and natural dishwasher gel, instead of tablets
  • Bath tissue and toilet paper made from natural resources like renewable bamboo and sugarcane waste 

With these ideas you can create your very own zero-waste cleaning supplies product line and sell these trending products. Find out more about zero-waste products for your private-label business in our blogpost about zero-waste product ideas.

Trending Home Decor Products

Home decor is the art of making a personal space – your house, bedroom, or even office – more personal and comfortable, so it attends to your needs and makes you feel at home. There is a very large range of options and variables when it comes to personalizing a space. There is no limit to the options of elements, colours, styles of furniture, or arrangements. It is no surprise that home decor items are trending products to sell in 2024.

Over the past few years, ever since the beginning of the pandemic the home decor market has experienced rapid growth as consumers are more conscious of creating a comfortable atmosphere in their home. Also, new homeowners are always on the hunt for special pieces to add to their home. The forecast for the home decor market is of constant growth of 4,8% between 2021 and 2026.


Carpets are one of the best-selling and most trending products for home decor to make a space feel more cosy. Blankets, linens, mattresses, pillows, cushions, sheets, duvets, quilts, and comforters are a close second when it comes to popular textiles.


Candles are one of the easiest and most essential elements of good home decor. They seem to never go out of style and adapt to any aesthetic and taste. There is a variety of different styles of candles you can choose to make your candles more unique. They could be bubbles, twisted, lavender-scented, with crystals, pastel colours, moon and sun, wooden wick, wax melts, fragrance oil, home decor, high end, soy wax, glass jars, candles with secret messages hidden inside and much more.

Ceramic Dinnerware

Dinnerware sets in different styles are definitely considered trending products in 2024 – whether it is rustic, vintage, modern, colourful or classic ceramic dinnerware is as popular as ever. The dinnerware market is expected to reach a $55 billion market value by 2027. This market is a great opportunity for your private-label brand to sell anything from mugs, plates, bowls, to unique ceramic table decorations.

If you are curious to read more about home decor products for private-label brands check out our blogpost here.

Trending Pet Products to sell

More and more people own pets and are ready to spend money to ensure their pet’s happiness and wellbeing. They also pay great attention to the best new products out there. Because so many people love their little friends so much, the pet-related market is constantly growing in revenue and in area.

There are so many more kinds and styles of cat towers and dog beds than there were 20 years ago, and every day more private label businesses are created with the intention of providing all the tools to pamper and spoil your animal, from dog wine to catnip infusers, from automatic tennis ball throwers to fur accessories. The pet market gives you a really good chance to establish yourself successfully as it is one of the most stable markets. Some of the trending pet products are:

Pet Carriers

Over the past few months, the demand for pet carriers and crate accessories has increased drastically. The google trends volume for the term “pet carrier” has received 42,000 searches per month. With the world opening up again this product trend continues to be popular as people like to take their pets on their travels again.

Pet Food

Pet food is a trending product that will probably never decrease in popularity with a constant high search volume. According to the Pet Food Industry, the best-selling pet food is dry dog food and dog treats. Many consumers are now jumping on the trend of pet subscription services where they receive pet food and other pet-related products in a box every month.

Dog Beds

Dog beds are trending products as most dogs do not only have one dog bed but several, in different rooms or for different purposes (e.g for travelling). Dog beds are great products for anyone who has a creative mind as they can be sold in different shapes, colours and made out of different materials. Some dog beds look like a tepee and others like a race car – the options are endless!

Trending products for babies and children

In the same way that dog-owners like to spend money on the best products for their dogs, parents will only get the best out of the best products for their children. Some of the trending products for babies are:

Baby carriers

A baby carrier is one of the most useful items to parents as it makes carrying their babies as easy as possible keeping their hands free. It is perfect for travelling since it replaces bringing a huge stroller on a plane, a train or in the car and therefore also saves space. Baby carriers come in many different shapes and forms and are always being innovated.

One of the most popular baby carriers are baby wraps which is a piece of long cloth that you wrap around yourself and create a space in which you can carry your baby. The benefits of the baby wrap is that there are no buckles or belts, which can create an uncomfortable situation for the parent and the baby.

Baby sleeping sacks

Baby sleep sacks have seen a huge surge in popularity because they are the best possible alternative to traditional blankets. Baby sleep sacks are like wearable blankets for the baby. They do not go over the baby’s face, so they do not pose a risk for breathing. Moreover, they cannot be kicked off during the night so that the baby will stay secure and warm at all times. It is an amazing and cosy alternative to traditional blankets, and it is a lot safer which is why it is a trending product among parents.

Baby monitors

With a monthly search volume of 140,000 in google trends, it is safe to say that baby monitors are definitely trending. Baby monitors give parents the chance to watch their children even when they are not in the same room as them. A great way to offer baby monitors is by adding more features such as an app, a way to speak into the baby monitor, a temperature measurement or night vision.

Beauty products are a central part of the cosmetics market which, according to Statista, is expected to grow rapidly in the next few years. Consumers are continuously seeking new beauty and haircare products to add to their daily routine. Therefore, the beauty and haircare market is one of the most popular markets for private-label businesses. Some of the trending beauty and haircare products in 2024 are:

Fake Eyelashes

Fake eyelashes have been popular for years and continue to be a trending beauty product in 2024. The search volume in google trends is mostly centred around fake eyelashes, eyelash glue or eyelash serum which are great products to add to your beauty brand.

Non-toxic nailpolish

Web searches for non-toxic, healthy nail polish have increased as consumers are looking for nail polish without harmful ingredients that will keep their nails looking healthy. Nailpolish should be three-free, which means it is made without formaldehyde, toluene, and dibutyl phthalate.

Hair scrunchies

Hair scrunchies have seen a major comeback as they were a success in the 80s, then died in the early 2000s and are now back with all force, and every girl has a colourful scrunchie on their wrist. The google search volume for hair scrunchies is at an impressive 368,000 monthly searches. A perfect opportunity for your private-label brand to sell scrunchies in different colours, patterns and materials.

Zero-waste and Organic Shampoo

Another recent trending product is zero-waste shampoo with natural ingredients. Zero-waste shampoo is a part of the ever growing hair care market and is increasing in popularity. The rising awareness of harmful chemical effects among consumers is shifting demand toward organic and natural products. Showerless shampoos that clean the hair with minimal amount of water and shampoo bars that are zero-waste as they do not leave behind any packaging waste are in high demand in 2024.

The dietary supplement market has experienced rapid growth since the start of the pandemic and is estimated to double in size within the next few years. ADM reports that consumers are looking for personalized supplements tailored to their specific nutritional preferences, which constitutes an opportunity for private label nutrition brands to meet these health-conscious consumers’ needs. 

CBD and Collagen Supplements

Mental health plays a key role in people’s well-being and consumers are opting for more natural ways to support their mental health and boost their mood. Gummy vitamins are known to boost one’s mood as vitamin B12 and vitamin D have been linked to mental health, but also supplements containing ingredients such as CBD are used to support one’s mental and cognitive health.

Another trend likely to be adopted by a lot of consumers in 2024, is the use of collagen supplements. An analysis conducted by Grand View Research has added collagen supplements to the list of supplement trends, as the collagen space is estimated to grow by 9% annually. Collagen is gaining popularity because it can be used for a variety of cases such as to improve skin, hair, and joint health. 

Green powder

Green powder is extracted from vegetables, seaweed, and probiotics that contains a lot of vitamins, minerals and antioxidants to boost the immune system. Green powder is a worldwide trending product among health-conscious consumers.

Ashwagandha supplements

Ashwagandha is a popular supplement made out of herbs that help the body deal with stress. Some studies also suggest that it has anti-cancer properties. Ashwagandha can be sold in different forms, from pills to gummies and powder.

Looking for private-label manufacturers to produce these products?

Are you interested in leveraging these trending products but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea, or an existing retailer looking to diversify your assortment with your own products, launching your own brand through private label or contract manufacturing could be just the step you need to take your business to the next level.

Start your own private label supplements line with wonnda

Here at wonnda we work with top European producers for private labelling and contract manufacturing. The first step in getting your supplement product to market is probably the most crucial – finding the right production partner for your project. The great advantage of is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product.

Source, Manage & Scale Your Product Line With Wonnda

Wonnda is the fastest growing B2B platform for private label sourcing in Europe, offering direct access to trusted and verified suppliers and a comprehensive digital infrastructure for efficient supply chain management.

With an over 80% match rate between buyers and suppliers and the ability to order samples directly through the platform, Wonnda makes launching your product line faster and more cost-effective.

About the author
Adriana Schatz
Adriana Schatz is an Austrian-born author with a passion for product sourcing and market trends. She earned her Masters's degree from the Leopold Franzens Universität Innsbruck and has since focused on educating others about the intricacies of product sourcing. Her unique perspective and insights into market trends make her a valuable resource for businesses seeking to improve their sourcing strategies. When she's not writing, Adriana enjoys exploring new cultures and cuisines.
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