Why you should start your own private label candle brand
Candles are one of the easiest and most essential elements of good home decor. They seem to never go out of style and adapt to any aesthetic and taste. They can come in all shapes, colours, and aromas, and can give your space a modern and fresh feeling while renovating the energy and bringing a pleasant smell.
Because so many people love candles so much, starting your own candle business can be the perfect opportunity for those who are looking for a hobby or even a new full-time job. Whether your goal is to start a totally homemade business or to be a private label reseller, here you can find the best reasons for you to want to start a candle brand, and what to keep in mind when it comes to starting your own business.
The candle business is a thriving market
In 2020, the Candle Market size was valued at USD 7,162.83 Million and is projected to reach USD 10,656.05 Million by 2028, growing at a CAGR of 5.26% from 2021 to 2028. There is an increasing demand for candle-making for decoration of all sorts of environments. Festivals and holidays like Christmas and valentines day are also big influential factors that will cause the increase of demand for gift giving.
Candles are a big part of self-care culture, which is a trendy topic and a growing subject right now. That, plus the tradition of giving candles as gifts present in many cultures around the world, will make sure there is always enough market for all the candle producers in the world.
Europe alone is responsible for two-thirds of all global candle imports, which makes it a particularly interesting market to invest in. Is also a fairly easy market to penetrate, since it doesn’t demand big investments for new companies, and can start very small selling from a social media platform, for example.
There is so much to explore
Because of the increasing popularity of the candle making business, brands and creators have been getting more creative with their products. Before, all that was available were the classical long and white candles, and it would get much more creative than some sparkling candles for your birthday, but now, every colour and shape you can imagine, is available to buy.
Bubbles, twisted, lavender-scented, with crystals, pastel colours, moon and sun, wooden wick, wax melts, fragrance oil, home decor, high end, soy wax, glass jars, candles with secret messages or things hidden inside and much more. Name it, you can find your one perfect candle, to match the aesthetic of your home.
Here are the first steps to think about when starting a private label candle line
Starting any business can be overwhelming, and there are many things you should keep in mind, such as deciding your target audience, which platform to use, which manufacturers to hire, etc. Gladly, we are here to help, so here are some essential steps to follow before putting your idea out on the market!
Define your business and create your product
The first step is defining what you want to sell, and who you want to sell it to. Choose your target audience and focus your content and products on that audience. That is part of the branding of the company.
Branding is the process of building, inside the customer’s minds, an idea about an organization. This is done by knowing your target audience and your main goals as a brand. When starting a private label brand, it’s important to define your goals and have your target audience in mind.
Develop your branding and design a logo
One of the many tools of branding is logo design. That, along with other tools, can help you build the perfect branding for your private label brand.
Essentially, the logo is the face of the company, it’s the first thing that customers see, the last thing they remember, and one of the most influential factors in the decision-making process of your clients. Your logo should be stamped on all your products, social media, and merchandising.
Choose a manufacturer
You want to open your own business, but there are so many manufacturers and so many options in the market that you have no idea where to start? Wonnda can help you! A team of experts will analyse your needs and pair your business with the perfect European manufacturer to make your dreams come true. Learn more about that at wonnda.com.
Select your platforms and market your business
Instagram, Facebook, TikTok, and YouTube started as fun websites to post pictures of our pets or to share memes with our friends, but quickly became powerful tools to promote your private label business. Over the years, having a social media presence has become one of the most important things for growing companies, and the search for a better social media marketing strategy has been growing exponentially. Now, it’s a pillar necessity for every brand that wants to have a close relationship with its customers.
Social media marketing has also given brands the opportunity to be closer to customers, and to have two-way-street communication with them. Now, customers can give feedback and share their opinions online, while receiving help directly from the brand’s customer support team. This promotes engagement on the customer’s side and allows mouth-to-mouth advertising, helping your brand to grow organically.
Start your own private label candle brand with Wonnda
There are so many manufacturers available it can be hard to choose the perfect one but don’t worry, because Wonnda will do all the hard work for you! Whether you’re an aspiring startup entrepreneur with an innovative product idea, or an existing retailer looking to amplify your audience with new marketing strategies, elevating your brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.
Are you ready to upgrade your brand into a successful business and are looking for the right production? Here at Wonnda, we work with top European producers for private labelling and contract manufacturing. The first step in getting your business to market is probably the most crucial – finding the right production partner for your project. The great advantage of wonnda.com is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product