Hair accessories: 3 reasons why you should start your own private label brand

hair, hair salon, scrunchie, hair tie, hair extensions, private label, white-label, contract manufacturing, trend, TikTok, Instagram, hair claw, hair clip, hairstyle

Claw clips and scrunchies are addicting!

Your hair is a big representation of your personal style, and there is nothing more fun than using it to express yourself by exploring new hairstyles and accessories for your hair. Nowadays there are many brands constantly innovating the hair accessory market. From hair claws to scrunchies to banana clips, anything is available to make your hairstyle a little bit more fun and make you feel more like yourself.

Have you ever had a great product idea, and couldn’t find any place to produce it? If you have a passion for hair accessories, why not transform that into your very own private label brand? There are many reasons why you should start your own hair accessories business, and here are some of them:

Hair fashion is very a trendy topic right now

With TikTok, Instagram and Pinterest, hairstyle influencers will come up with the most different and unique ideas for your hair. There is always a new trend to follow and a new product available, or even an accessory making a come-back from the 90s, like the banana clips.

There are always new trends coming up about new ways of putting your hair up in creative and different ways. Hair accessories sit right in the middle of two very large and popular markets: the fashion industry and the hair care industry. These two, combined, will guarantee the success of your business.

The barriers to entry are minimal and the market is broad

The hair accessory market – like producing hair clips, claws, ties and scrunchies – demands low investment at the entry-level. All you need is an idea and a manufacturer to make your dreams come true. Owning a good accessory brand can be your golden ticket to owning your very own small business.

Although it might sound like that’s bad news because it means a lot of competitors, the market is so large and there is so much demand, that you don’t need much to build a client base.

There is always a way to be unique and innovative

Because of the high number of competitions, given the minimal entry barriers, there is always a way to innovate with new shapes and colours, or even bring back an old forgotten trend. New trends and inspirations are coming out every day, and there is always a demand for a good product.

Take scrunchies as an example. They were a success in the 80s, then died in the early 2000s – giving place to the hair claws and clips to be born – and now are back with all force, and every girl has a colourful scrunchie on their wrist.

Wonnda can make your dreams come true

Whether you’re an aspiring startup entrepreneur with an innovative product idea, or an existing retailer looking to amplify your audience with new marketing strategies, elevating your brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.

Are you ready to upgrade your brand into a successful business and are looking for the right production? Here at Wonnda, we work with top European producers for private labelling and contract manufacturing. The first step in getting your business to market is probably the most crucial – finding the right production partner for your project.

The great advantage of is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product!

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