5 Reasons Why You Should Launch Your Own Private Label Hair Accessories Brand

Updated on April 14, 2022
In this article
In this article

In the ever-evolving world of fashion, personal style finds its expression through various means. One such avenue for unique self-expression is through hair accessories. From trendy claw clips to fashionable scrunchies, the hair accessory market has witnessed significant growth in recent years, presenting an exciting opportunity for aspiring entrepreneurs.

If you have a passion for hair accessories, launching your own private label brand can be a rewarding venture. Wonnda, the fastest-growing B2B platform for private label sourcing in Europe, offers a comprehensive solution for brands looking to enter the consumer goods industry with “Made in Europe” products.

Hair Accessories: Why Launch Your Own Private Label Brand?

Nothing speaks more to personal style than the way one adorns their hair. Hair accessories, including claw clips and scrunchies, allow for unique self-expression. In recent years, numerous brands have emerged, continually innovating the hair accessory market with products ranging from banana clips to scrunchies. If you’re passionate about hair accessories, why not channel that enthusiasm into your own private label hair accessory brand? Here’s why you should consider it:

1. Hair Fashion: A Trending Topic in the Digital Age

Platforms like TikTok, Instagram, and Pinterest have created a boom in the hair fashion sector. Influencers constantly showcase unique hairstyles, driving new trends and boosting demand for hair accessories. Remember the resurgence of the ’90s banana clips? That’s the power of social media influence. Hair accessories bridge the gap between two vast markets – fashion and hair care, promising success for your venture.

2. Low Entry Barriers and a Wide Market

Starting a hair accessory brand – be it claw clips, scrunchies, or hair ties – requires minimal upfront investment. All you need is a unique idea and a reliable manufacturer, like those you can find on Wonnda. This low barrier to entry makes it an attractive choice for budding entrepreneurs. While competition may seem daunting, the market’s vastness and growing demand ensure there’s room for many players.

3. Unleash Creativity and Innovation

In a market brimming with competition, there’s always a window for innovation. New trends, shapes, and colors emerge daily, providing constant inspiration for product development. Consider the trajectory of scrunchies: popular in the 80s, faded in the early 2000s, and now back in full force. With a finger on the pulse of the market and a creative mindset, your private label hair accessories brand can ride the wave of these trends and carve its niche.

4. Customization and Differentiation

As a private label brand owner, you have the freedom to customize your hair accessories to align with your brand identity and target audience. You can experiment with various shapes, colors, patterns, and materials to create distinctive products that stand out in the market. By offering unique and innovative designs, you can attract a loyal customer base and set yourself apart from competitors.

5. Business Ownership and Growth Potential

Starting your own private label hair accessory brand allows you to take ownership of your business and build it according to your vision. As you establish your brand and gain traction in the market, there is potential for growth and expansion. You can explore collaborations, partnerships, and diversification into complementary product lines to maximize your brand’s reach and profitability.


In conclusion, launching your own private label hair accessory brand is an enticing prospect, given the booming hair fashion sector, low entry barriers, and immense creative potential. With Wonnda, you can unlock numerous advantages that will accelerate your brand’s success. As the fastest-growing B2B platform for private label sourcing in Europe, Wonnda connects brands with trusted and verified suppliers for consumer products.

Moreover, Wonnda streamlines the entire process with its complete software suite, enabling seamless collaboration and eliminating errors. With the ability to order samples directly within the platform, brands can ensure product quality before committing to large-scale production. By leveraging the power of Wonnda, you can bring your private label hair accessory brand to life faster and more cost-effectively. Embrace the opportunities that lie within the hair fashion market, and let Wonnda empower your entrepreneurial journey towards success.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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