Private Label Prosecco: A Growing Trend

Updated on March 18, 2023
In this article
In this article

Prosecco has become a popular choice for wine drinkers worldwide, with its refreshing taste and affordable price point. This Italian sparkling wine has grown in popularity over the years, and it’s not just consumers who are taking notice. Private label brands also recognize the potential of Prosecco and how it can be leveraged to create a unique product line. In this article, we’ll explore the growth of Prosecco in the wine industry and how private label brands can leverage this trend with Wonnda’s platform.

Prosecco’s Popularity in the Wine Industry

Prosecco’s popularity in the wine industry can be attributed to several factors. Firstly, it’s affordable. Prosecco is generally less expensive than Champagne or other sparkling wines, making it an accessible choice for consumers who want to enjoy a glass of bubbles without breaking the bank.

Secondly, it’s versatile. Prosecco can be enjoyed on its own or mixed with other ingredients to create a variety of cocktails. This versatility has made Prosecco a popular choice for brunches, weddings, and other social events.

Finally, Prosecco is a refreshing and light alternative to other types of wine. It’s perfect for warm weather or for those who prefer a sweeter taste.

A Lifestyle Product

Prosecco has also become a lifestyle product, with its association with leisure, celebration, and luxury. The refreshing taste and affordable price point have made Prosecco a popular choice for social events such as weddings, brunches, and parties. Moreover, the growing trend of “Prosecco culture” has made it a symbol of the good life and sophistication.

This lifestyle aspect of Prosecco has presented an opportunity for private label brands to capitalize on the trend and create a product line that resonates with their target audience. By associating their Prosecco product line with a specific lifestyle, private label brands can attract a loyal customer base that values quality, luxury, and socializing.

Prosecco and Wine: Whats the Difference?

While Prosecco and wine are both alcoholic beverages made from grapes, there are some significant differences between the two. Firstly, Prosecco is a sparkling wine, while wine can be still or sparkling. This means that Prosecco has a bubbly and refreshing quality that is not found in most wines. Moreover, Prosecco is made from the Glera grape, which is grown in the Veneto region of Italy, while wine can be made from various grapes grown in different regions around the world.

Another significant difference between Prosecco and wine is the taste. Prosecco is generally sweeter and lighter than wine, making it a popular choice for those who prefer a refreshing and easy-to-drink wine. Wine, on the other hand, can be sweet, dry, or even bitter, depending on the type of grape and region it’s grown in.

Finally, Prosecco and wine are associated with different occasions and cultures. Prosecco is generally associated with celebration and social events, while wine is often associated with more formal occasions or meals. Moreover, wine is often associated with European culture, while Prosecco has become popular worldwide, especially in North America and Asia.

Overall, Prosecco’s unique taste and versatility make it an attractive option for private label brands looking to create a product line that stands out in the market. By understanding the differences between Prosecco and wine, private label brands can create a product line that meets the demands of their target audience and leverages the growing trend of Prosecco in the wine industry.

Leveraging Prosecco for Private Label Brands

Private label brands can leverage Prosecco’s popularity to create a unique product line that stands out in the market. By creating their own Prosecco product line, private label brands can differentiate themselves from their competitors and attract a new customer base.

Moreover, private label brands can leverage the growing trend of Prosecco to capitalize on a lucrative market. According to a report by Wine Intelligence, Prosecco is the fastest-growing sparkling wine category in the world. This trend is expected to continue in the coming years, presenting a significant opportunity for private label brands.

Source Prosecco Manufacturers with Wonnda

To source Prosecco manufacturers for their product line, private label brands can turn to Wonnda’s platform. Wonnda is a complete digital solution that connects brands with European manufacturers for private label products. With Wonnda, brands can find the right Prosecco manufacturer for their product line and leverage the growing trend of Prosecco in the wine industry.

Moreover, Wonnda’s platform offers a range of other features that can help private label brands collaborate more efficiently. For example, the platform’s complete software suite allows users to facilitate the whole collaboration process and eliminates errors, allowing products to be launched faster and cheaper. The platform also offers a high match rate between buyers and suppliers, which means that brands can easily find the right Prosecco manufacturer for their product needs.

In conclusion, Prosecco has become a popular choice in the wine industry, presenting an opportunity for private label brands to create their own product line. With Wonnda’s platform, private label brands can source the right Prosecco manufacturer and leverage this growing trend to differentiate themselves from their competitors.

Create your product line with Wonnda – the European platform for white-label, private-label, and contract manufacturing

Wonnda is the perfect platform for companies looking to create their European product line. We understand companies’ challenges in product sourcing, and we have a solution for you. Our platform offers white-label, private-label, and contract manufacturing options, allowing you to choose the option that best suits your business needs.

With our partnerships with leading European manufacturers, we can connect you with reliable and experienced producers who can help bring your product ideas to life. Whether you’re looking to create a new product line or want to expand your existing range, our team can assist you in finding the right production partner for your product sourcing project.

Contact us today to learn how we can assist you in sourcing and creating your product line in Europe.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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