Concept store: 5 Amazing private label ideas

Updated on September 13, 2022
In this article
In this article

Concept stores, the new trend, are popping up everywhere. In this article, we will name some ideas for you to open up your own.

concept store window shop
Concept store: 5 Amazing private label ideas 5

What is a concept store?

A concept store is a retail store that does not sell just regular products. Instead, a concept store tries to appeal to a sense of lifestyle by offering products that are either particular style specific or try to appeal to a distinctive aesthetic.

Concept stores offer a selection of products aimed at a particular target audience or consumers with a specific style and aesthetic. This particular segment, and the approach taken to appeal to it, can vary quite a bit among stores. However, a concept store typically has a single vision for the target audience it is reaching out to, such as urban fashion, high fashion, or hipster fashion.

Private label ideas to add to your concept store

Elegant woman window shopping in a city street viewed from inside the store through the glass as she contemplates the merchandise on display

The possibilities for private labels in concept stores are endless. Considering what type of aesthetic or target audience you want to reach, private label ideas can vary from fashion to cosmetics.

For example, if you already own a fashion concept store, you can expand your existing line with a new private label brand.

First good idea for expanding a fashion concept store would be to add a cosmetics line that plays into the aesthetics of your store.

The cosmetics line can consist of either only makeup or maybe a skincare line as well.

Some other option that you can include in your concept store is furniture. Furniture is a second amazing option for elevating your concept store; not only does it have a functional role, but it can also serve as an extremely stylish accessory to the remaining of your products.

It is important to remember that you are not selling just products but rather an idea, experience, and a lifestyle.

Aromatic concept with diffuser, flowers and candles
Concept store: 5 Amazing private label ideas 6

Other amazing ideas include:

Coffee is an interesting way to elevate your store by selling your own private labeled coffee. Not only does it add to the experience of going into a store and drinking that brand’s coffee, but it is also a good marketing technique for your remaining business portfolio.

Diffusers are another excellent private label add-on to your business; you get to showcase your brand, how it works, and it adds onto the whole experience. Let us now see what are the next possible steps.

poster frames in room interior with light neutral wall with sunlight and wooden furniture with tropical plant and palm leaves, 3d rendering
Concept store: 5 Amazing private label ideas 7

What should you do next?

There are numerous product ideas and a good amount of manufacturers that can make your idea work. Depending on what you want to add to your concept store, it is completely up to you to build a product and put it out on the market.

We know it is not so easy to get started, especially when it comes to expanding your existing product categories. Therefore, you can visit us at and get inspired by the numerous products that are listed on our website, and find a perfect one for your concept store.

Launching your own brand through a private label, white label, or contract manufacturing could be just the step you need to take your business to the next level.

At wonnda, we work with top European producers for private labeling and contract manufacturing. We will help you in finding the right production partner for your project and products. The great advantage of is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea, and we will then approach the most suitable manufacturers for your project and connect you with them.

Is this something that sounds interesting for you? Then just fill out the form or send us an email with your desired product.

Create your next product line with Wonnda

Our platform lets you source, launch, and scale your product line with over 250 trusted European suppliers. So whether you’re looking to request products from our private label catalog of over 1,500 items or develop custom products from scratch, Wonnda has everything you need to get started. Best of all, it’s free to start today!

Set up your account in less than 3 minutes and begin your journey with Wonnda. Unlock endless possibilities for your business, bring new products to market and streamline your sourcing process from idea to launch on one single platform.

About the author
Alice Pegorin
Alice Pegorin is a talented writer and a world-citizen who was born and raised in Brazil. In 2019, she moved to Lisbon, Portugal to pursue a BSc in Marketing and Advertising at IADE-UE. Following her passion for business management, Alice moved to Berlin, Germany in 2022 for her Erasmus semester at UE-Germany, where she completed her studies. Alice is a curious and open-minded individual who adapts easily to any environment. She enjoys exploring new cultures and experiences, and is always eager to learn. Currently based in Berlin, Alice travels to Portugal from time to time to visit friends. Her passion for writing and business management makes her an invaluable member of our team at Wonnda, and we're thrilled to have her on board.
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