The restaurant industry
Diners are some of the most popular locations for going out. Whether it’s for friend hangouts, after-work happy hours, family gatherings, brunch, etc. everyone loves a good place to eat. In total, around 64% of adults eat out at least once a week, summing up to 163 million people a year. Not only that, but people are more likely to stick to what they know, and go to their favorite place multiple times a week instead of trying something new. If you make sure people take something with your branding, to their households, they are a lot more likely to remember you and come back.
But launching a brand is challenging in any market, even more in such a competitive one as the food and beverage industry. A great way to expand your business and make some extra revenue is by starting a private label product line inside of your restaurant. Selling branded products for people to take home with them after eating a delicious meal in your local food place is a great way of making people remember your business and always come back for more!
The steps for you to launch your own private label Restaurant brand
Define your style and your products
People love a homemade salsa coming from the best taco place in the city, or maybe Italian pasta from the traditional pasta place around the corner. Branding is a powerful tool and can be used in your favor. Technically, you can sell any kind of product, but it’s always best to stick with what you know. There are plenty of private label products that you can sell, such as:
- Spicy Salsa
- Tomato sauce
- Olive oil
- Delivery bags
- Merchandising (like water bottles, t-shirts, pins, etc.)
And these are just some examples of what you can produce and sell in your restaurant! The possibilities are endless and you can get creative with them. There are many private label products that sell amazingly, and yours can be one of them! Another great place to sell products is on Instagram, have you ever considered it as a selling platform?
Define a style of packaging that fits with the aesthetic of your restaurant. Design and branding are essential parts of any product and should not be overlooked. It’s important to create a label that matches the appearance of your store and of everything you’ve done so far.
Find your niche
You already have your customer base that visits your business on a weekly basis. Think about them when launching your products. What are they like? What kind of things do they buy? Do they come alone? All of these questions will help you know your clients better and cater to their necessities. You have to create something your customer would buy, and would take home with them, share with friends, and keep on a beautiful shelf.
Find your community and focus on their necessities. This way you can build a customer base that is loyal and will always come back for more. Remember: the best kind of marketing is the one your customers will do for free when they talk about how great your place and your products are.
Set your strategy and tactics
Now you have defined the product you want to sell, what will it look like, and who will you sell it to, it’s time to start thinking about a selling strategy. Are you going to give samples? Are you offering them the meals, and introducing them at a discounted price later? Are you setting a stand where people can pick them up for themselves? You could even think about selling in supermarkets or open street markets if you’re successful enough. The important part is to decide how are you going to make sure your product sells, and that it sells to the right people.
Through the strategy, you can see clearly where you are, and where you would like to be in the future, by creating goals and objectives. It’s important as well to define which tactics and actions you will adopt to make sure you achieve those goals and objectives that were defined.
A great strategy is to use social media to promote and spread the news, to make sure that everyone knows you’re launching a private label product of your own.
Source the best manufacturers
So now you have the product idea, know who you’re selling it to, and how you plan on doing so, it’s time to start thinking about production. This step of the process can be tricky and manufacturing sourcing can sometimes be difficult. First, define what kind of production would be the best for you. Some kinds of production are white label, private label, and contract manufacturing. By working with Wonnda, we can help you find and select the perfect European manufacturer for your own private label gym product line. But approaching a manufacturer can be difficult, so here’s a guide on what to tell your manufacturer when building your request.
But how to know which kind of production is the best for you? White label, Private label, what does that mean anyway?
White-label production is the cheapest kind of production, but also the easiest. In this process, all the necessary machinery is already set for production, and no customizations need to be made, making it so that the production is a lot faster than a private label or contract manufacturing. If you are a beginner and don’t have a huge budget, search into white-labeling production for generic packaging that is only missing the branding. Private labels and white labels can be similar but there key differences between them.
A private label corresponds to a manufacturer who creates customized products for third parties to sell under their brand. In other words, the manufacturer gives you the freedom to choose the formula, customization, or design of the product they manufacture for your brand. This personalized product will then be sold exclusively by this one retailer/re-seller who ordered the product. You get ease in the production while being able to do small customizations in your packaging and formula.
Private label production is the best of both worlds. You get the ease of producing a “generic” product, with the option to make customizations and to make your product unique. In other words, the machinery for the production is already set, making it easier and faster to produce, and giving also lower minimum order quantities, while giving you the opportunity to personalize some aspects of the product.
Now that you have your product, your audience, the marketing strategy, and tactics, and have found a perfect manufacturer for you, you are ready to start selling! Find the best platform to sell your products on. Maybe a cute store on a busy street, or selling on Instagram through a personalized website. The possibilities are endless, and it’s just a matter of finding the best one for you! If your manufacturer comes from another country and the production process involves importation and exportation, it’s important to know the Incoterms involved in shipping and delivering commercial goods internationally.
Create your own product line with Wonnda – the European platform for white label, private label, and contract
Are you interested in launching your own brand but don’t know how to get your production up and running? Whether you’re an aspiring startup entrepreneur with an innovative product idea, or an existing retailer looking to diversify your assortment with your own products, launching your own brand through a private label or contract manufacturing could be just the step you need to take your business to the next level.
Here at wonnda, we work with top European producers for private labeling and contract manufacturing. The first step in getting your supplement product to market is probably the most crucial – finding the right production partner for your project. The great advantage of wonnda.com is that you can simply let us do the heavy lifting. Just tell us quickly about your project or product idea. We will then approach the most suitable producers for your project and connect you with them. Sounds interesting? Then just fill out the form or send us an email with your desired product.